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Keeping brick and mortar retail relevant
Digital Journal
Holiday foot traffic was at an all time low last year as a record number of consumers embraced their mobile devices and tablets to research their selections online. Still, with all the big data analytics available to merchants these days, the definition of the new customer is still elusive. Retailers who have a physical presence and an online presence struggle to cater to both separately. There is not a strictly online customer or a strictly brick and mortar customer. They are a hybrid and the successful retailer will need to bounce between channels all the time.
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IMPORTANT PPAMS DATES
Date Event Location
Aug. 12, 2014 PPAMS Memphis Road Show Great Hall: Germantown, Tenn.
Aug. 13, 2014 PPAMS Nashville Road Show LP Field: Nashville, Tenn.
Aug. 14, 2014 PPAMS Chattanooga Road Show Chattanooga Choo Choo: Chattanooga, Tenn.



INDUSTRY NEWS


Branding small may be the way to grow
Forbes
Tim Gardner loves coffee so much that he left a cushy state job with benefits to start his own roasting company in his garage. St. Lawrence Valley Roasters has grown into a $500,000 a year coffee roasting business with a retail coffee shop and a growing list of wholesale customers. Recently Tim was a guest speaker on a panel of entrepreneurs and was asked if he would like to see the company grow to a $5 million business, “Absolutely not — I have grown a small business as big as I want it, any bigger means I will lose control of the important things, like quality.”
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Giveaways at SXSW more than simple swag
WTOP-FM
If you come away from South by Southwest learning nothing else, understand this — swag is king. When it comes to wearables, you can likely outfit the entire state of Delaware with all the different T-shirts you can collect. Play your cards right and you can walk away with portable charging devices, earbuds, umbrellas, books, cellphone covers and flash drives.
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The art of following up (without being annoying)
Inc.
Minda Zetlin once sent a pitch to a former client. She hadn't worked for this client in several months, but she was eager to get another piece of business. Zetlin was certain her initial proposal would catch the client's eye, but the contact didn't respond to her first email. Or her second one. Or the several that followed. Zetlin's persistence finally paid off and the client responded to her offer, but her experience poses an important question: How many times should you follow up after a pitch goes unanswered?
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Kodak loses legal round in ink fight
Democrat & Chronicle
A federal judge in Ohio has temporarily stopped Eastman Kodak Co. from charging different prices for refurbishing a piece of printing equipment depending on whether those customers use Kodak-made ink or a competitor’s. Collins Inkjet Corp. of Ohio sued Kodak in September, alleging the Rochester printing technology company was unfairly trying to claim all the Versamark ink business by telling users of the Kodak-made printing press line that getting printheads refurbished would cost more if they used non-Kodak inks.
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Keeping brick and mortar retail relevant
Digital Journal
Holiday foot traffic was at an all time low last year as a record number of consumers embraced their mobile devices and tablets to research their selections online. Still, with all the big data analytics available to merchants these days, the definition of the new customer is still elusive.

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Quad/Graphics CEO vows to keep fighting bulk mailing increases
Milwaukee Business Journal
A bill seeking to increase bulk mailing postal rates isn't setting well with commercial and specialty printer Quad/Graphics Inc., especially at a time when the printing industry is at a tipping point, said CEO Joel Quadracci.

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Flanagan wins PPB Multi-Line Rep of the Year
Starline
Starline is very pleased to announce that Tom Flanagan of Flanagan & Associates was awarded the honor of PPB's Best Multi-Line Reps for 2014. Flanagan & Associates represents Starline in Florida, North and South Carolina, Georgia and Puerto Rico.

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The 1 work hack that will save you 900 hours a year
Inc.
"I don't want to spend any time on my business today," Dave Kerpen's colleague Ben said to him during their weekly 15-minute coaching session. "How do you do it?" Kerpen proceeded to tell Ben his secret — a very simple trick that he estimate saves him about 900 hours a year in productivity time at work — and that saves his organizations thousands of hours a year in productivity.
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7 vital social media strategies for small business
Business 2 Community
You don’t have to spend hours on Twitter or Facebook to get results. What many small business owners fail to understand is that it’s not the time you put into social media that matters. It’s how smart your strategy is. Here are some proven social media strategies that will help boost your business without sucking up all your time.
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How to reform the nation's patent laws for entrepreneurs and small business
The Washington Post
Companies that purchase patents are increasingly targeting independent inventors and small businesses, drawing calls for Congress to act more quickly in reforming the nation’s patent laws. Only there’s little consensus over how to improve the system — which was the of subject of a discussion among patent attorneys at the South by Southwest gathering in Austin. “More and more, we’re seeing Main Street businesses being sued on patents, often for using basic online tools,” Lee Dunn, senior counsel at Google’s legal and policy office in Washington, said.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Flanagan wins PPB Multi-Line Rep of the Year (Starline)
Quad/Graphics CEO vows to keep fighting bulk mailing increases (Milwaukee Business Journal)
Buckyballs vs. The United States of America (Inc.)
SAGE announces Email Campaigns service (PPAMS)
Behold: A business card that plays Tetris (Kotaku)

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