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Congress drags its feet on halting Saturday mail delivery
The Washington Post
The Washington Post's editorial board writes: "Nearly two months ago, Patrick R. Donahoe, the postmaster general and chief executive of the U.S. Postal Service, announced that the postal service would stop Saturday mail delivery in August. At the time, we expressed the hope that Congress would treat Donahoe's cost-cutting measure as a cue to address, at long last, the structural problems that necessitated it."
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Pope Francis' election celebrated with promotional products
Pope Francis was officially inaugurated as the 266th pontiff of the Catholic Church. And it's no surprise that a wide range of promotional products has appeared on the market for the faithful seeking to share their enthusiasm over his election.
Survey: Only 3 percent of small businesses' ad dollars flow online
Digital marketing is all the rage among major corporations these days but not so much among small businesses, according to research from The Boston Consulting Group. The consultancy surveyed 550 businesses with less than 100 employees in the U.S. and found that only 3 percent of their total advertising dollars flowed online, compared to as much as 16 percent for big companies.
Ways business are marketing in 2013
Business 2 Community
Promotional products have been a cornerstone of marketing for decades. One might think this marketing method does not mix with new channels like social media. Interestingly, promotional products fit well into new marketing strategies. Since social media is entirely digital, promotional products give marketers the opportunity to make their message more real.
I object! Creating great rebuttals for those pesky objections on the intro call
By Amanda Puppo
If you're in sales, handling objections is part of the job. How do you get the conversation back on track, make that appointment or close that sale? Handling objections is one of the most important and difficult components to making the introductory call. Preparing for objections is essential; knowing how to respond is key. It is important to know how to answer the prospect with benefit statements and questions about your service that will uncover the true objection and present the value necessary to take the call to the next level.
Industry Pulse: Which objection do you come across more often?
The art of NCAA branding
The New York Times
The basketball court at the Mountain West Conference tournament was like no other, impossible to ignore, which is exactly the point. Stained in at least four hues of brown, it featured deep contrasts of arcs and boxes and jags, including a range of snow-capped peaks stretching the length of the floor.
Q&A with president of Chattanooga, Tennessee's Gold Bond (not the foot powder)
The company's name can be a little confusing, but Chattanooga company Gold Bond Inc., which specializes in promotional products, isn't the same thing as Chattem's Gold Bond brand body creams and powders.
Record Store Day 2013 releases
The full list of exclusive releases being made available for Record Store Day on April 20 has been revealed. Special vinyl and CD releases and various promotional products are made exclusively for the day, which is observed around the world on the third Saturday of April each year.
Case studies show promotional products increase brand familiarity, sales
Despite the massive movement of advertising revenues into Internet-based advertising, one traditional form of advertising still produces fast and measurable results: the distribution of free promotional products.
How will 3-D printing impact the manufacturing industry?
The 3-D printing industry is expected to change the landscape of the manufacturing industry over the next decade. While the technology has been around since 1980s, it has only recently come into the spotlight.
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