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Environmental group finds toxic chemicals in university promotional items
Great Lakes Echo
Michigan might be a divided house when it comes to college sports but the in-state rivalry might be more toxic than fans know.
Both University of Michigan and Michigan State University fan gear contained varying levels of potentially toxic chemicals, according to a recent study by the Ecology Center, an Ann Arbor, Mich.-based nonprofit environmental organization. The study examined 65 products for 19 universities bought from prominent retail stores around the country, environmental health campaign director Rebecca Meuninck said.
How Amazon helps online retailers build business
Selling online can be a lucrative business, and can assist retailers in taking their companies to the next level. One of the most crucial pieces of the online retail puzzle is ensuring that customers receive their orders efficiently, and on time. Having this part of the process run smoothly is vital to establishing credibility as an online merchant, as well as building customer loyalty. A major trend in the industry involves retailers entrusting the complex process of fulfillment to third party professionals, such as Fulfillment by Amazon (FBA).
Arizona bookstore apologizes for t-shirt predicting team's NCAA tournament loss
We’ve seen team websites jumping the gun on selling merchandise celebrating big wins, but it’s hard to remember preemptively heralding gear that mourns a big loss. That’s what happened on March 25 when the University of Arizona bookstore website accidentally displayed a page heralding Elite Eight T-shirts. The description of the shirt read:
“The Wildcats had an amazing season and made it all the way to the Elite Eight. It may be the end of basketball season, but don’t let it end your devotion.”
10 things to know about C-level decision makers
When it comes to interacting with CEOs, CFOs, CIOs, CMOs or other senior level executives, it takes a unique awareness that is not prevalent in other organizational roles. To expand on a their recent series, Promotional Consultant Today shares these facts about C-suite decision makers and tips for working effectively with them.
Small printing houses booming in the 'maker movement'
The maker movement is a trend that focuses on and celebrates the small creative businesses involved in the hand producing and manufacturing of products. In the printing industry this can mean a small screen printing house or embroidery company — growing and succeeding in a what was previously a shrinking area of business. One brand who have used this trend to highlight the smaller printing houses and, more importantly, the people behind their designs is Levis. They have produced a number of videos under the title "Go To Work" in which they follow a day in the life of one if their printing partners or design houses.
Social media, marketing and PR: Who's responsible for what?
Rattling off the job titles "head of public relations," "director of marketing" and "social media manager" all in a row sounds like the start of a bad "walks-into-a-bar" joke.
In all seriousness, though, if you're wondering whether your business really needs all three teams and thus team leaders — and how they should operate — you're not alone. It's no secret that the face of public relations has changed in a major way since the advent of social media, which typically falls under the larger umbrella of general marketing. So who is responsible for what?
6 surprising ways to get more creative
Want to prime your creative juices? Start by making a mess — it's good for your brain. Or you could change the color of the office that you are working in: Environment is everything when it comes to cultivating your inner artist. Here are six surprising facts that you might not already know about how the creative mind works, which can hopefully get your creative juices flowing.
Missed last week's issue? See which articles your colleagues read most.
Redesigned consumer packaging dissappears to eliminate waste
For his masters thesis, recent Pratt Institute graduate Aaron Mickelson redesigned mainstream consumer packaging to eliminate waste. How? By creating a package that completely disappears by the time the product is finished. The Disappearing Project presents five different solutions in a hope to spark conversation and change.
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