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Bowl with PPAMS next week to benefit Junior Achievement
PPAMS
Join us for some friendly competition as we gain awareness for our industry and raise money for Junior Achievement of Middle Tennessee. On April 4 we will join with other businesses in middle Tennessee to bowl for JA. PPAMS will pay your entry fees, we just ask that you raise $100 per person ($500 per team) from family, friends and co-workers.

To participate as an individual or a team of five, contact Vicky Faulkner (vivicalynn1@bellsouth.net) or Daniel Townes (daniel@shepenco.com)

Can't make it to the Bowl-a-Thon and still want to help out? You can donate online — any amount is needed and appreciated!
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Donate to Bowl-A-Thon and you could win a cooler from Picnic Time
PPAMS
Pearson Marketing is donating a Topanga cooler from Picnic Time for a lucky donor to our Bowl-A-Thon. Anyone who donates between now and Monday will be put in a drawing for this cooler. The insulated cooler tote features a water-resistant liner and front zippered pocket, and has 24-can capacity. You can donate any amount online here.
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INDUSTRY NEWS


Best practices for B2B marketing at conferences
Business 2 Community
When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your marketing will be seen as an indicator of the quality of your marketing service. (Yes, that's a lot of marketing in two sentences. SEO folks would accuse me of keyword stuffing).
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Industry companies lend their support to Sandy Hook
PPAI Publications
Industry companies stepped in to support the community and staff of Sandy Hook Elementary School following the tragic shooting there in December. Denise Buzy-Pucheu, owner of distributor Persnickety Promotions and mother of a Sandy Hook second grader, joined with other parents at the school to host a day of beauty and relaxation for staff.
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PromoGolfBall offers a new design personalized wedding favors
PRWeb via San Francisco Chronicle
Each year, thousands of brides-to-be tackle on the daunting task of planning their wedding. One decision to be made during this process is the selection of unique wedding favors for their guests. Well, look no further — PromoGolfBall offers wedding golf balls without breaking the bank.
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BIC Promo Pens now selling BIC promotional lighters
Virtual-Strategy Magazine
BIC Promo Pens extends its product selection beyond promotional and logo pens to include the iconic BIC lighter. Suitable for a wide range of marketing and advertising purposes, the promotional lighter can really provide an added spark to any company's marketing efforts.
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Let us know what you thought of the MidSouth PromoShow
PPAMS
If you attended the 2013 PPAMS MidSouth PromoShow at the Nashville Convention Center last month, we'd love for you to give us your opinion.

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It's a small (business) world: The benefits of exporting
The Huffington Post
Today, nearly 96 percent of consumers and over two-thirds of the world's purchasing power reside outside the U.S.

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Disruptions: Digital era redefining etiquette
The New York Times
Some people are so rude. Really, who sends an e-mail or text message that just says "Thank you?"

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The myth of marketing: How research reaches for the heart but only connects with the head
Co.Create
Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices make it almost impossible to do so. Despite lip service paid to emotions, businesses routinely make multimillion-dollar marketing decisions on the false premise that respondents in survey research can consciously explain the unconscious origins of their actions.
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Put the 'small' back in the small business administration
Forbes
In the context of the hostile fiscal climate we face today, the appropriation of every Federal and state tax dollar is rightfully under scrutiny. Before Congress approves the U.S. Small Business Administration's billion-dollar budget request this year, legislators need to ask their constituents: "Are you, as a small business owner — and a taxpayer — getting your money’s worth?"
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10 questions to ask when creating your company's YouTube channel
Terra
A YouTube channel can put your business in front of today's largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them.
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When work becomes too personal, it's a real problem
Inc.
Management consultant Steve Tobak writes: "I once knew an entrepreneur who was so brilliant and so charismatic that people were drawn to him like moths to a flame. The company he founded and ran developed groundbreaking technology and award winning, top selling products. When the company went public, it looked like smooth sailing ahead. But that's not what happened."
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Colby Horton, Vice President of Publishing, 469.420.2601
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