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PPAMS to participate in advertising conference
PPAMS is joining with the Sunbelt Promotional Products Association, Georgia Association of Promotional Products Professionals and PPAI in an end-buyer awareness program next week in Jackson, Miss. The four associations will be participating in the American Advertising Federation's District 7 Spring Convention which brings advertising agencies, media representatives and students together from five states. Kim Todora with PPAI will lead a panel discussion during the conference titled "Firing on All Cylinders: Integrated Campaign Executions."
Members of PPAI, PPAMS, SPPA and GAPPP are invited to attend this session free of charge. To attend, please email your reservation to email@example.com or call 205-588-8004. Complete information on the conference is available here.
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1st mixer of the year happening April 23
Enjoy the beautiful spring weather and our first mixer of the year April 23 at Bar Louie in Nashville. Our supplier host this month will be Toni Prophit with The Magnet Group.
Our mixers are open to members and nonmembers and are casual networking events. There is no charge to attend. Reservations aren't necessary, but we'd love for you to join the event on Facebook.
Be watching for more information on upcoming mixers in Knoxville, Memphis, and Chattanooga. If you are interested in being a host, contact Courtney Cunningham at firstname.lastname@example.org.
Advocating for our industry in Washington, DC
Recently, PPAMS participated in PPAI L.E.A.D. in Washington, D.C., and met with several congressional leaders from our region. PPAMS Executive Director Mark Farrar and Kim Newell, president of World Wide Line, joined almost 70 others from across the nation to take the message of promotional products to Capital Hill. "I really felt like I made a difference," said Newell. "The Members of Congress were very receptive to our industry and our conversations were invaluable."
Farrar and Newell were able to meet with several members and staffers, including Rep. Steve Scalise, Rep. Martha Roby, and Rep. Bill Cassidy. House Speaker John Boehner made an unexpected visit and spoke to the group for about 15 minutes during dinner. Rep. Erik Paulsen from Minnesota was also honored by PPAI as the 2013 Legislator of the Year.
Here's everything small-business owners need to know about Obama's new budget
The Washington Post
The Obama administration has unveiled its annual budget proposal, setting the stage for yet another battle over the most effective way to rein in federal spending without derailing the economic recovery. The White House's plan arrives several weeks after House Republicans and Senate Democrats approved their own competing budgets, which, politically speaking, are worlds apart. The president's entry seeks to bring the two sides toward the middle.
Making sense of 'Made in the USA'
In the promotional industry, American manufacturing has its obvious benefits. Product safety, from basic toxicity concerns to complicated cases of fraud and counterfeiting, is easier to enforce and count on since it falls under the watchful (and litigious) eye of the U.S. legal system.
WWE's promo mania
WWE's success, and the innovative way in which it has embraced new media for PR and digital distribution of its entertainment — especially over the past year — a ords Hollywood a few lessons in how to better exploit its own offerings.
Defining the win: How job descriptions can improve employee performance
By Deborah Wipf
Go to any high school stadium on a Friday night during football season and you're likely to hear the roar of the crowd or the band playing the school song. If you walked into the stadium part-way through the game and asked "Who's winning?", you'd get a quick response. How could such a diverse group respond to a question with complete consistency? Easy — they all know that the team with the most points wins, and they know how to locate the score. In the workplace, these indicators are a bit harder to find.
Industry Pulse: Does your organization define and outline specific duties for each employee?
The 5 marketplace mandates of branding
Have you ever wondered why, if imitation is the sincerest form of flattery, more small-business people don't copy the branding techniques used by corporate America and adapt them? Like scenes out of AMC's "Madmen," one assumes that these branding "secrets" are fiercely guarded.
Fostering loyalty: Keep your customers coming back to you
People just aren't loyal to brands in the same way they once were. If you're expecting people to get so attached to your brand that they give you lifelong loyalty, think again. They just won't.
Stamford marketer brings iconic Sunoco can to NASCAR fans
Sunoco fuel tanks have been a staple for pit crews at NASCAR races for decades, and a veteran marketer has turned the cylinders emblazoned with the iconic blue-and-yellow logo into something that millions of race fans can hold in their hands and take to every race.
3 keys to crisis management
Why do some companies come out of a crisis with enhanced reputations while others may not even survive as a business? It comes down to three main areas: Failure to consider the human factor; failure to gather adequate information to support decision making; failure to act quickly, decisively.
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