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2 $500 scholarships available for PPAMS members
PPAMS
Employees of PPAMS member companies have the opportunity to receive financial help for continuing education. Two $500 scholarships will be awarded this year to individuals who are working to obtain one of our industry's professional designations — TAS, CAS, MAS, MAS+, BASI or MASI. The scholarship money can be used to pay for your travel and registration fees to attend any CEU approved seminar, such as the ones held in conjunction with the ASI Shows or PPAI Expo. It can also be used to attend events such as the Women's Leadership Conference, the Product Safety Summit or the North American Leadership Conference.

Click Read More to download a scholarship application or call the PPAMS office at 615-465-8109 for more information.
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End-user show training session will be held for PPAMS distributors
PPAMS
In preparation for our PPAMS Road Shows in August, we will be holding End-User Show Training Sessions in Memphis, Nashville and Knoxville. During these sessions we will show you how to set up the online registration site for your clients to register, how the process works during the show, how to obtain your leads after the show and some tips on how to optimize your sales success. We will also have marketing materials available for you to customize and use in promoting the show to your clients.

End-User Show Training Sessions:
4 p.m., May 14 — Memphis (in conjunction with mixer)
4 p.m., May 16 — Nashville
4 p.m., June 18 — Knoxville (in conjunction with mixer)

The locations for each training session will be announced soon. To register, email mark@ppams.com or call 615-465-8109.

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Mixers scheduled for Memphis, Knoxville, Nashville and Chattanooga
PPAMS
PPAMS is traveling across Tennessee in the coming months with mixers scheduled in four. Our mixers are a chance for suppliers and distributors to meet face to face and establish local connections. Our monthly mixers are open to anyone – members and nonmembers – and are free to attend.

Mark your calendar for these upcoming mixers:
5-7 p.m., May 14 — Memphis (location TBA)
5-7 p.m., June 18 — Knoxville (location TBA)
5-7 p.m., July 16 — Nashville (location TBA)
5-7 p.m., Sept. 17 — Chattanooga (location TBA)

If you would like to be a supplier host or help plan a mixer in your area, please contact Courtney Cunningham at courtney@sonicpromos.com.

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New monthly webinars to begin in May
PPAMS
In an effort to help our members increase their industry knowledge and earn professional certification, PPAMS will be hosting monthly webinars beginning in May. No matter where you are in our region you can log into the webinar from your office, watch it, learn from it, and then answer a five-question survey to earn your CEU points. All webinars will be submitted to ASI and PPAI for CEU approval.

In May, you can log in and listen to David Blaise explain "The 5 Biggest Threats Facing Promotional Products Distributors (and What to Do About Them!)." Be watching your inbox, Facebook and PPAMS website for dates, times and registration instructions.

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INDUSTRY NEWS


Shifting retail landscape tilts support for online sales tax
NPR
VideoBriefThe U.S. Senate may vote on the Marketplace Fairness Act, a bill that would allow states to collect sales tax from more online retailers. And as the political and retail landscape has shifted from the last time around, the Senate is expected to approve the measure.
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ZOOMcatalog receives patent for system, method to research documents in online libraries
ZOOMcatalog
ZOOMcatalog, an aggregated Internet based portal for digital catalogs in the promotional products industry, has received United States Patent 8,407,197 B2 for a system and method to research documents in online libraries. The process was completed nearly three years after application for the patent was submitted to the United States Patent and Trademark Office in 2010.
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FEATURED ARTICLE
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Perfecting the social media balancing act
By Katie Dubow
Social media has been a big marketing play for more than five years.

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4 key steps to change
Promotional Consultant Today
Whether implementing a new system, working with a new vendor, adjusting to a new owner or investor, we are surrounded by change in our workplace every day.

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America's 9 most damaged brands
24/7 Wall St.
Brand reputations are among the most prized assets major corporations have.

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Bic posts sales and profit decline in Q1
Reuters
French group Bic posted falling first-quarter sales and operating profit due to slowing demand for pens and ongoing issues in its promotional products unit. First-quarter sales fell 3.7 percent to $556.99 million.
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Looking for similar articles? Search here, keyword BIC.


Public-sector promotions
PPAI
Everywhere you look, there's a government agency at work. Whether it's municipal, state or federal, chances are an office that works on behalf of the public with public funding will still need some promotional assistance to get the job done. Here's where you come in, but be advised, public-sector clients are a horse of a different color. To get the most out of a government client, there are some unique factors to consider.
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Get the best ROI from your promotional merchandise
Promotional Merchandise
Even with the extensive research proving the effectiveness of promotional merchandise as an advertising medium, many people still do not recognize its worth and will not give promotional products the time and attention needed to make a successful campaign.
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When the peripheral opponent is you
PromoKitchen
Boby Lehew writes: "As an avid book collector, I've amassed more than my share of unread books. It's a possessive obsession, an incurable malady. Of the piles and piles of books I've purchased through the years, none seem to retain their unread status longer than the books that fall into the two categories of 'self-help' and 'business.'"
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Email marketing strategies for customer retention
Business 2 Community
So, you've just closed a huge deal for your product. Congratulations! Ring the sales bell! Besides the nice boost in revenue, you've also created a powerful sense of trust that drive additional value over time. So how can you make sure that you are maintaining your customer relationships?
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5 steps to rescue your productivity when days go bad
Entrepreneur
Have you ever had one of those days? You start off with big plans to be productive. Your calendar is filled with confirmed appointments. Then, nothing seems to go right. Your computer crashes. Your cellphone battery dies and your charger is at home. Someone spills coffee on your shirt just before an important meeting. Your confirmed lunch appointment stands you up.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    2013 Boston Marathon promotional items already up for sale on eBay (TIME)
Fey Promotional Products Group to acquire Molenaar (Fey Promotional Products Group)
Breaking down invisible tradeshow barriers (PromoKitchen)
America's 9 most damaged brands (24/7 Wall St.)

Don't be left behind. Click here to see what else you missed.


 

PPAMS eNews
Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609 
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