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PPAMS NEWS

Chattanooga Lunch & Learn is next week
PPAMS
PPAMS is returning to Chattanooga next week for our first Lunch & Learn of the year. Distributors will enjoy a free lunch and presentations from four suppliers — Gold Bond, Barry Pearson, Lee Pearson, and Vitronic. The luncheon will be from 11 a.m. — 1 p.m. on Tuesday, May 5th at the Chattanoogan Hotel. Each supplier will give a 25 minute presentation on their newest products, best selling items, case studies and sales tips. Of course, there will be plenty of catalogs and samples you can pick up.

The free lunch is limited to the first 25 distributors who sign up; others can attend for $25. You can register by going to www.ppams.com or by clicking here: https://www.eventbrite.com/e/ppams-chattanooga-lunch-and-learn-tickets-16286486319

Other Lunch & Learns scheduled for this year include events in Nashville, Memphis and Jackson. For more information, visit www.ppams.com.
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Thompson honored as '40 under 40'
PPAMS
Shawn Thompson, owner of Logo My Logo and a past president of PPAMS, was recently named to the list of Nashville's Black 40 Under 40. The awards honor 40 of Nashville's best and brightest African-Americans under the age of 40 who are making significant contributions to the Nashville and Middle Tennessee Community. The awards were presented last night at an event hosted by Metro Councilman Jerry L. Maynard II.
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IMPORTANT PPAMS DATES
Date Event Location
May 5 Chattanooga Lunch & Learn Chattanooga, Tennessee
May 27 Webinar Wednesday Webinar
June 23 Nashville Brunch-N-Learn Nashville, Tennessee
Aug. 11 Memphis Road Show Memphis, Tennessee
Aug. 12 Nashville Road Show LP Field East Stadium Club: Nashville, Tennessee
Aug. 13 Knoxville Road Show Rothchild's: Knoxville, Tennessee
Aug. 19 Decatur Lunch & Learn Decatur, Alabama
Oct. 6 Knoxville Lunch & Learn Knoxville, Tennessee
Oct. 20 Memphis Lunch & Learn Memphis, Tennessee



INDUSTRY NEWS


How to improve brand awareness with promotional materials
SmallBusiness.co
Developing a strong and reputable brand is imperative in business, and the very pinnacle of success. Brand awareness is necessary for creating a favorable impression amongst customers and motivating potential customers to buy. Companies are always looking to increase brand awareness, and this is done in many ways; starting with always offering a great product or service, and including other aspects; such as a good advertising campaign, a strong presence on social media and the internet, proper product placement in shops, and by using promotional materials to get your name out there.
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Why Bud Light had no problem releasing an offensive marketing campaign
ThinkProgress
Recently, Bud Light issued an apology after facing a firestorm of criticism over beer labels that read, "The Perfect Beer For Removing 'No' From Your Vocabulary For The Night." The labels are part of the "Up For Whatever" marketing campaign, which also faced criticism for a tweet during St. Patrick's Day saying, "You can also pinch people who aren't #UpForWhatever." Both taglines could be construed to endorse unwanted sexual contact or, in the case of the most recent one, rape.
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4 reasons why email marketing is an asset for all small businesses
Mashable
Marketing has come a long way in the four-and-a-half decades since the first email was delivered. Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic. Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy?
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Facebook added 10 million small business pages in a year
Fortune
Facebook now boasts 40 million active small business pages, the company announced. Almost all of the 2 million who advertise on the platform are small business owners, up from 1.5 million last year. Facebook defines an active small business page as a profile that has posted information in the last 28 days. Facebook said it had 30 million active small business pages last June.
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The 4 types of small businesses, and why each 1 matters
Harvard Business Law
America loves small businesses. A 2010 poll by The Pew Research Center found that the public had a more positive view of them than any other institution in the country — they beat out both churches and universities, for instance, as well as tech companies. As Janet Yellen pointed out in a speech last year, "the opportunity to build a business has long been an important part of the American Dream."
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Copywriting strategies for marketing to women
Forbes
When it comes to copywriting, we marketers often find ourselves staring into a literal and virtual blank screen: an online canvas onto which we must write an inexhaustible supply of words for websites, blogs, articles, interviews, social media updates, video scripts, thought-leadership pieces, captions, contests, headlines and more, all with the goal of driving engagement in a brand or business, 24/7.
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Do all small business owners need to pay sales taxes?
Huffington Post
I came across an inquiry about taxes from a reader of mine, and I knew it would be helpful information for other small business owners. Do all small business owners need to pay sales taxes? Yes, the majority of businesses that are sales oriented are required to pay taxes to the home state or other locations where they do business. There are only a handful of states that do not require taxes from businesses — Oregon, Alaska, New Hampshire, Delaware, Hawaii and Montana, for the rest of us, sales taxes are something worth paying close attention to.
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3 trends marketers need to know about location-based advertising
Street Fight
Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry where tactics, strategies and capabilities are changing as fast as the companies offering them. These changes have implications for a host of stakeholders in the local marketing industry.
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Marketing chiefs need to embrace technology
Forbes
We have grown so used to being interconnected, to having the means of communicating with other people or finding out information at the touch of a screen that it is hard to believe that when the current generation of senior managers were in the early stages of their careers Google, YouTube, Facebook and Twitter did not exist.
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