This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version    RSS    Subscribe    Unsubscribe    Archive    Media Kit May 16, 2014

Home   About PPAMS   Become a Member   Calendar   Bylaws   PPAMS Board   Education   Trade Show      

 


IMPORTANT PPAMS DATES
Date Event Location
Aug. 12, 2014 PPAMS Memphis Road Show Great Hall: Germantown, Tenn.
Aug. 13, 2014 PPAMS Nashville Road Show LP Field: Nashville, Tenn.
Aug. 14, 2014 PPAMS Chattanooga Road Show Chattanooga Choo Choo: Chattanooga, Tenn.



INDUSTRY NEWS

Brick-and-mortar retail survival kit: Staying competitive in an omnichannel world
Apparel
The ubiquity of the Internet and smartphones has made e-commerce and m-commerce grow by leaps and bounds. But fear not, brick-and-mortar retailers: in-store shopping isn't going anywhere. In fact, brick-and-mortar retail still drives more than 90 percent of commerce, according to the U.S. Census Bureau.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


The orange underpants logo and the value of testing
The New York Times
A few months ago, Robert Moore's company, RJMetrics, proudly released a new logo: an orange dodecahedron. It had everything: a great back story, an alignment with company values and the potential to revolutionize the way customers perceived the brand. Unfortunately, it also had a problem: To some, the logo looked like a giant pair of orange underpants. The issue was resolved with a few tweaks to the design, but it could have been avoided entirely if RJMetrics had done a better job of testing the logo before it was introduced.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Manziel enters NFL with an end to legal fight over 'Johnny Football' name
Houston Chronicle
As Texas A&M quarterback Johnny Manziel enters professional football, a court ruling makes it official that his business competitors can't sell merchandise bearing the phrase "Johnny Football." Manziel, who was drafted by the Cleveland Browns, has exerted his claim to the Johnny Football name through his company JMAN 2 Enterprises LLC. Last year, the corporation filed two lawsuits in U.S. District Court in Tyler, Texas, against companies that were also using the name to sell T-shirts.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How to attract traffic to your website
By Mayur Kisani
It is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business. Think of your website as a billboard advertising your business and spreading your message. A website with zero traffic is like having a billboard that is not seen by anyone. So read on to know how to get your website in front of as many relevant visitors as possible, so it can help you grow your business.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Adobe Senior Creative Director Russell Brown on the past and future of Illustrator
The Next Web
In the era when the ruler, triangle, and T-square reigned supreme — when the concept of desktop publishing was radical — a young company called Adobe launched its first program, Illustrator, a tool for graphic designers. While pixel-based photo and video apps, like Adobe’s own Photoshop and many others, stand front and center in the consumer consciousness, designers continue to rely on vector graphics apps.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Isn't entrepreneurship at an all-time high? Nope. Not even close
Inc.
Ever feel that being an entrepreneur is like having a membership at a big club? Heads up: The roster is getting smaller. According to a new Brookings Institution study, entrepreneurship has reached at least a three-decade low across virtually all of the country. The paper doesn't pretend to understand why this trend has occurred — and beware of any impulse you may have to say, "Of course!"
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


5 ways to promote your trade show display
Trade Show News Network
Being a trade show success takes more than just setting up your booth, collecting business cards, and handing out freebies. To get the most targeted traffic at trade show displays, having a proper marketing campaign is essential. Promoting the booth before, during, and after the event is important because this is what brings awareness to your audience about your presence at the trade show.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Brick-and-mortar retail survival kit: Staying competitive in an omnichannel world
Apparel
The ubiquity of the Internet and smartphones has made e-commerce and m-commerce grow by leaps and bounds. But fear not, brick-and-mortar retailers: in-store shopping isn't going anywhere.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
The 3 deadly sins of networking
Entrepreneur
Despite all the information out there about effective networking, business owners continue to commit blunders in their efforts to get face-to-face with potential clients. Entrepreneurs can be guilty of thinking of themselves first and the people they can potentially serve second.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Has cotton priced itself out of fashion?
CBS News
You may not think of cotton unless you're out shopping for clothing, but it remains an economically important and lucrative American crop. The U.S. was the world's third-largest producer of cotton last year, after China and India, and the top global exporter in 2013.

Share on FacebookTwitterShare on LinkedinE-mail article
read more


Buckyballs founder agrees to product recall in settlement with federal regulators
The Washington Post
The founder of a popular magnetic office toy known as Buckyballs has agreed to recall the product as part of a settlement with the Consumer Product Safety Commission, ending a legal dispute that started last summer. Entrepreneur Craig Zucker will establish a trust fund to pay for the recall, the CPSC said in a statement. The move signals that he dropped a lawsuit to prevent the commission from holding him personally responsible for the effort after he dissolved the company that made the high-powered magnet sets.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


25 Web design and development terms every marketer should know
Business 2 Community
Many companies are looking to perform a website redesign in the near future. However, many marketers feel like they are hearing a foreign language when website designers and developers begin meeting with them. If you are considering a website redesign, here a few terms that designers and developers use that you may not be familiar with. Hopefully this will help you feel more prepared as you begin to meet with prospective agencies for your next big redesign.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Has cotton priced itself out of fashion? (CBS News)
The 3 deadly sins of networking (Entrepreneur)
What is the best time of day to send an important email? (Life Hacker)
7 killer tips for logo design (Mashable)
Why small businesses should be utilizing customer-loyalty programs (Entrepreneur)

Don't be left behind. Click here to see what else you missed.


 

PPAMS eNews
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Samantha Emerson, Content Editor, 469.420.2669 
Contribute news

Be sure to add us to your address book or safe sender list so our emails get to your inbox. Learn how.

This edition of the PPAMS eNews was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here — it's free!
Recent issues
May 9, 2014
May 2, 2014
April 25, 2014
April 18, 2014



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063