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It's not sales vs. marketing; It's sales AND marketing
There have been a number of times that we've walked into an organization looking for some marketing assistance, and we hear a familiar tune:
"Marketing doesn't work, it costs too much!"
If you've grown up with siblings, this scenario can sound very familiar to quarreling brothers and sisters, but what is really going on here? Why do so many organizations seem to have problems when it comes to aligning their Sales and Marketing teams?
"Sales aren't doing their job! I’m sending them leads!"
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4 ways to connect after Safari starts blocking ads
By Emma Fitzpatrick
Everyone was buzzing recently about Apple’s newest venture — Apple Music, a Spotify competitor. There was something far more important that was also announced during Apple's Worldwide Developer Conference. When Apple releases iOS 9, adblocking will be available on Safari’s desktop and mobile browser. Kiss your mobile ads' effectiveness goodbye. However, you can pivot your marketing and advertising strategy to get ahead of this problem.
10 marketing automation hacks all businesses should be using
Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it's no wonder that the term growth hacker has become nearly synonymous with digital marketing success.
In case you're unfamiliar with the term, Neil Patel makes it clear in his definitive guide.
Email marketing: A tough look at what works and what doesn't
In VB's recent report on email marketing, we found that nearly 80 percent of email marketers struggle with the basics of maintaining or growing subscribers using email marketing. More than 50 percent are dissatisfied with their current email marketing provider. So what's the problem?
In this upcoming webinar, we'll share not only the findings of our investigation into nearly 708 email marketing vendors, but our panel of experts will open up about their successes, challenges and how to make email marketing one of the most reliable growth channels.
Missed an issue of The PPAMS eNews? Click here to visit The PPAMS eNews archive page.
Why aren't you personalizing your marketing?
By Peter Moloney
Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I'm talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now. Is there a more important objective for marketing than that?
What they haven't told you about mobile-1st marketing
Any marketing effort should be driven by the fact consumers love their mobile devices. It's of their most prized possessions. It's their best friend, the object they always carry with them and most importantly, the device through which they will most likely access your service. As the mobile industry grows, brands appear to be showing a deeper understanding of this new reality and seem to be doing their very best to adjust.
10 social media trends that will shape marketing over the next decade
It's 2015 and brands have figured out how to best use social media for business. The last decade was filled with trial-and-error attempts to succeed as the operating environment evolved. However, the same trends that created this environment have continued to develop and unless brands adapt, their efforts at digital engagement will be a waste.
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