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PPAMS NEWS

PPAMS July mixer to visit new brewery in Franklin
Join us at Granite City Food & Brewery in Franklin, Tenn., July 16 for our Monthly Mixer. Named for its hometown of St. Cloud, Minn., Granite City is a casual dining restaurant with an on-site brewery. Their food and beer is prepared from scratch and on-site. The mixer is free and open to anyone to enjoy. Let us know you're coming on Facebook!
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IMPORTANT PPAMS DATES

Date Event More Information
July 16 Monthly Mixer, Nashville — Granite City Food & Brewery, Franklin, Tenn.
Aug. 12 PPAMS Memphis Road Show (client show) at Great Hall — Germantown, Tenn. More
Aug. 13 PPAMS Nashville Road Show (client show) at Titans LP Field Stadium Club — Nashville More
Aug. 14 Knoxville Road Show (client show) at Rothchild's — Knoxville, Tenn. More
Sept. 17 Monthly Mixer, Chattanooga, Tenn.


INDUSTRY NEWS


Exclusive whitepaper: Amazon's local strategy
MultiBriefs Staff Writers
With its sights set on a profitable 2011 holiday season, online retail giant Amazon made a bold decision. Having millions of customers armed with smartphones and Amazon’s barcode-scanning feature, it chose to offer customers 5 percent off purchases if they went into a local store, scanned items for price and then went home empty-handed — retailers be damned. Thus began showrooming. And as Amazon captures local store data only to encourage consumers to buy online, it does so at the expense of the local retailer.
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Controversial T-shirt destroys business
CNN Money
A tiny company in Worcester, Mass., has paid the ultimate price for posting offensive T-shirts for sale online. Fierce public backlash brought down Solid Gold Bomb, which made headlines in March for offering shirts that said "Keep Calm and Rape a Lot." Recently, the company closed its doors and let go its remaining three employees.
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Microsoft does for 3-D printing what it did for 2-D printing — makes it mainstream
The Washington Post
Microsoft, the maker of the most popular desktop operating systems, appears to have brought 3-D printing fully into the mainstream. The company announced at its Build developer conference that it will be adding built-in support for 3-D printers as part of Windows 8.1.
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'The Joe Show': New products worth applauding
ASI Central
VideoBriefIn this episode of "The Joe Show," Managing Editor Joe Haley shows off some new items that are perfect for a variety of promotions. Looking for a product geared toward active consumers? How about a new charger perfect for people on the go? Or, even a unique spirit product that's sure to fire up any crowd?
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Promotional Products Education Foundation awards 97 college scholarships
PPAI
All across the country, Promotional Products Education Foundation scholars are receiving letters of congratulations and notice of scholarship awards.

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6 best things companies do on Facebook today
Inc.
Inc. showcased five companies that just don't understand how to use the network for positive promotion — and, as a result, turn a lot of consumers off.

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10 cheat-sheet tips about websites
By Mark MacDonald
In college, "cheat-sheet" cards were a big help to study between classes. But as we all know, life isn't about passing exams...

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How to use an eBook for marketing your product
Business 2 Community
eBooks have the potential to increase customer engagement and increase revenue from product sales. Besides that, they can also establish you as a niche expert and increase your exposure and chances of making money online.
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Looking for similar articles? Search here, keyword MARKETING.


8 words to avoid when selling
Inc.
Geoffrey James writes: "Over the two years, I've read hundreds of sales messages and heard dozens of sales presentations. Probably 90 percent of them are full of words that are both trite and ineffective."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Kenny Chesney's T-shirt typo still manages to make buzz for concert (CTV Atlantic)
Distributor and client registration now open for PPAMS Road Shows (PPAMS)
Then/now promo industry reflection (PromoKitchen)
Chicago's iPromo proves product promotion is still viable (NBC Chicago)
Fedex & UPS bogus email scams (NBS Washington)

Don't be left behind. Click here to see what else you missed.


Social Media marketing case study: Pinterest and Lowes
CMS Wire
Social marketing on Pinterest is easy. All you have to do is post photos and they'll be repinned and liked by others who have similar interests. Right? Wrong. While the ideology behind the content sharing site is pretty straightforward, if Pinterest is being used as a marketing tool, a business' strategy has to be a bit more precise.
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Forget bobbleheads — minor league team gives away a free funeral
USA Today
Most minor league baseball promotional giveaways aren't enticing enough to drive people to the park — bobbleheads, T-shirts, salt and pepper shakers and the like. The Lehigh Valley IronPigs are changing that by giving away a free funeral to one (lucky?) fan. Locals will be dying to go to "Celebration of Life" night.
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Colby Horton, Vice President of Publishing, 469.420.2601
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