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Brand yourself — or others will do it for you
By Hank Boyer
Try this right now: Open up a Web browser and Google your name. Finished? What appears about you is what customers, employers, recruiters and prospects will see. It's your brand. Recruiters and employers are discovering people on social media they'd like to employ, while prospects and customers are discovering people on social media who can solve their problems. So, based on what appears, are you a credible brand that inspires trust?
Gumby helps in promotional company's revival
Lucy Costa and her husband Jack make their living selling those promotional items merchants love to stuff into tote bags and give away at special events and grand openings.
Chances are up to 25 percent of the people reading this have such an item in their possession right now.
So the irony is after the Great Recession walloped their base of construction companies, real estate agents and developers it wasn't a high-interest bank loan or demanding investor that revived the company.
It was Gumby.
Square, LevelUp, Shopkeep: A small business guide to mobile point-of-sale systems
Invented in the 1870s, the cash register was the very first "point-of-sale system" mechanizing the transfer of money. Today, small business owners are opting for something more portable: smartphones, tablets and other mobile terminals, equipped with point-of-sale apps. Beyond making it easier than ever to swipe a credit card and add tip, POS apps are paving the way for contactless payment through smartphone apps like Google Wallet and ApplePay — which rolled out in the U.K. after it debuted in the U.S. nine months ago — to become the new norm.
Should instant messaging be your channel of choice?
By Randall Craig
When you reach out to your members, suppliers, regulators or other stakeholders, how do you do it? Today, we choose between courier, the postal service, fax and email. But what about using social media? Aside from advertising, there are three main ways that people communicate over social media: public posts, direct messages and instant messaging. Public posts and direct messages are relatively straightforward. Instant messaging is something altogether different.
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Small-business owners swarm DC to oppose ObamaCare fines
Small-business owners are descending on Washington to lobby Congress to roll back an ObamaCare rule that could hit companies with thousands of dollars' worth of penalties.
About 150 small-business owners, organized by the National Federation of Independent Business, will head to Capitol Hill on Thursday to make the case to members from their states on legislation that would change the rule.
Will your company's next promo item be a selfie stick?
What should your next company giveaway be? Entrepreneurs looking for business and attention are focused on tech products like selfie sticks and mobile device chargers, as well as eco-friendly options like T-shirts with water-based imprints, an expert says.
Joe Haley, managing editor of magazines at the Advertising Specialty Institute, a for-profit organization providing research, training and trade shows for promotions-related businesses, says the ideal freebie is a form advertising that sticks: "You can’t channel-surf promotional products," he noted.
Yik Yak: What is that?
By Emma Fitzpatrick
Even if you're not an expert on every social media network, you've probably heard of most — Facebook, Twitter, Instagram, Pinterest, Snapchat, maybe even Meerkat and Periscope. Chances are you haven't come across this one, though. It's been around for less than a year, has raised over $70 million in venture capital funding and has nearly 2 million active monthly users. Meet Yik Yak. So, is there a marketing opportunity for your business on Yik Yak? The answer is yes, if you ...
Owners: Want to partner with small businesses? Send focused emails — don't call
Business 2 Community
Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility of reaching inbox zero for professionals. Yet, despite the continuing growth of our individual inboxes, 42 percent small business owners prefer to communicate with employees, partners and prospects via single-topic emails.
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