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The swag bag dilemna
Chester Elton has been to a lot of conferences and conventions—hundreds of them. And like many conference attendees, Chester is familiar with adult trick-or-treating in the expos, involving dashing from booth to booth, collecting whatever it was they were passing out—the swag, giveaway, handout, freebie. Like remorseful binge eaters, conference attendees then sit in their hotel rooms, realizing they've overdone it. The problem: all that swag won't fit in a suitcase. That’s when the dilemma arises: What makes the trip home and what gets tossed?
PPAMS Leaders Attend Leadership Development Workshop
This week PPAMS joined with the 27 other regional associations and the leadership of PPAI for the Leadership Development Workshop (LDW) in Grapevine, Texas. LDW is hosted by PPAI and the Regional Association Council (RAC). Ryan Small, CAS, president of PPAMS; Natalie Townes, MAS, past president of PPAMS and PPAI board member; Kim Newell, PPAMS member and PPAI board member; and Mark Farrar, PPAMS executive director, joined over 200 others for a week of meetings, seminars, panel discussions, and networking opportunities.
From left to right: Ryan Small,CAS, Kim Newell, and Mike Farrar I
“I always come back with great ideas for PPAMS from the other regionals across the country,” says Small, who is attending his fourth LDW. “It also gives me the chance to meet other regional leaders who have the same challenges that we do.” Small is also a candidate for the RAC Board of Directors.
LDW wraps up today with a Closing Celebration later this afternoon. For more information on RAC, visit www.regionalassociation.org. Follow the tweets from this years LDW at #RACLDW2013.
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||Scholarship Application Deadline
||Holiday Party @ Sunset Grill, Nashville, Tenn.
Last chance to apply for PPAMS scholarships
PPAMS is awarding two $500 scholarships and members have until next Tuesday, October 1st to return their scholarship application. Scholarship money can be used towards travel and/or registration to attend any educational event that is approved for TAS, CAS, MAS, MAS+, MASI or BASI, this includes attending education day(s) at ASI or PPAI shows. “Attending professional development seminars and earning an industry accreditation shows others that you are serious about advancing your professionalism and industry knowledge,” says Darrell Smith, talent manager for scholarship and awards.
For more information, contact the PPAMS office at 615-465-8109 or firstname.lastname@example.org
Download your scholarship application here.
National sales meeting & trade show a huge success
Newton Manufacturing Company held their annual National Sales Meeting & Trade Show in Nashville, Tenn.
The themed event, “Where You’re the Star”, kicked off on Sept. 8 with a reception dinner where over 150 Newton representatives, guests and employees enjoyed reconnecting.
Newton Manufacturing Company recognized and celebrated the successes and longevity of many of its sales representative’s commitment and passion.
“Where You’re the Star was a huge success,” said Molly Beavers, Newton’s senior marketing manager. “Our sales representatives left excited and energized for the year ahead.”
Jennifer McFadden joins Bag Makers as new communications director
Bag Makers, Inc., the promotional product industry’s leading imprinted bag supplier, hired public relations professional Jennifer McFadden as its new communications director. She will be responsible for internal communications, materials development and copywriting, as well as marketing and public relations support.
Jennifer brings nearly 15 years of strategic communications and brand marketing expertise to the position. Prior to joining Bag Makers, she was an account director with global public relations firm Weber Shandwick, where she managed award-winning integrated marketing communications campaigns for government agencies and financial services companies.
ASI releases study proving power of promotional merchandise
The Advertising Specialty Institute (ASI) has released findings from global research proving that promotional products deliver commanding advertiser recall among an average of 82 percent of recipients in every international city surveyed. Study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.
Getting online products to their new owners
The New York Times
Like many small-business owners, Hanna and Mark Lim gave little thought to fulfillment until they had no choice. For the husband-and-wife owners of Lollacup, a maker of specially designed sippy cups, the moment of truth came about 36 hours after a segment about their company was shown in April 2012 on “Shark Tank,” the ABC reality show. At the time, the Lims, parents of young daughters, were handling their own fulfillment — the packing and shipping of products ordered online — from their Pasadena, Calif., living room.
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Leverage your knowledge for local business
Customers of small businesses rely on knowledge. They come to business owners not only for their stellar products or solutions, but also for their knowledge and insight into their pain points. Promotional Consultant Today shares two ways that you can employ your unique brand of expertise to build your local reputation and secure a stout customer base.
How retailers can use video for e-commerce
More than ever before, media-savvy consumers expect your company's e-commerce program to deliver online shopping experiences that feature engaging video content.
But creating top quality videos and incorporating them into your multichannel commerce program is easier said than done. Though a well-executed video project can boost online sales and improve customer experiences, poorly made videos can drive consumers away from your products and negatively affect your e-commerce site.
The 7 steps to effective telemarketing for CRM companies
Business 2 Community
Despite what B2B lead generation pundits are saying, telemarketing still plays an important role in the prospecting, generation, nurturing, and conversion of potential sales leads. This is because such a direct marketing tool can provide positive results in the shortest possible time.
The only issue, so far, that makes CRM companies doubt its effectiveness deals mostly with the methodology used by B2B telemarketers. With the multitude of sales strategies being used, it can be a confusing process.
Holiday retail sales forecasted to rise 4.5 percent
Consulting firm Deloitte is predicting 2013 holiday retail sales will increase year-over-year by 4.5 percent, an improvement over 2012, as retailers are likely to continue strong discounts to lure customers into stores. Despite economic headwinds, total holiday sales from November into January are likely to reach at least $963 billion, according to Deloitte's forecast.
The top 7 social media marketing trends that will dominate 2014
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.
Why mobile search marketing is more important than you think
The Business Journals
By the time the ball drops in Times Square this New Year’s Eve, there will be more mobile devices on the planet than people.
Crazy, right? While the average person has their smartphone within reach 22 hours a day, there are still a fair amount of small business owners that are just now figuring out their mobile marketing strategy. Some are even wondering if they should pursue one.
To be blunt, these days “yes” is the only answer to the question, “Do you have a mobile marketing strategy?”
12 things you need to do now to get your SEM holiday campaigns ready
Search Engine Watch
Q4 happens at the same time every year – yet, somehow people are always surprised when it arrives! Often November rolls around and businesses haven't even started thinking about how to navigate the holiday season.
Regardless of your product or service offering, you should start planning for Q4 right now.
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