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IMPORTANT PPAMS DATES
Date Event Location
Oct. 27, 2014 Lunch N' Learn Jackson, Tenn.
Oct. 28, 2014 Lunch N' Learn Memphis, Tenn.
Feb. 11-12, 2015 PPAMS MidSouth Promo Show Music City Center: Nashville, Tenn.



INDUSTRY NEWS

Under Armour becomes second largest US apparel brand
WBAL-TV
Baltimore-based sports apparel company Under Armour is moving up in the world. Forbes has reported that Under Armour has surpassed Adidas to become the second-largest apparel brand in the United States. Under Armour reported more than $1.2 billion in sales this year, which is 20 percent more than it reported last year. It represents 14 percent of the U.S. market share.
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The secrets to leveraging the insatiable appetite for mobile coupons
Entrepreneur
Mobile coupons have a unique pull. They offer a concrete benefit to the user in the form of savings on purchases and the data indicates the ever-increasing popularity of digital coupons within mobile marketing will continue. When executed correctly, mobile coupons have the potential to deliver amazing returns. The secret to successful mobile marketing with discount coupons lies in a well-crafted strategy built on best practices in the delivery, redemption and clearing stages.
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Postal service not raising rates in January
Print + Promo
Mailing industry representatives have been wondering what type of price changes to expect from the U.S. Postal Service (USPS) next year. Now, they finally have an answer. The Board of Governors have decided to maintain current product and service prices and not seek a market dominant price change at this time.
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Navy tests new way of making clothes: Welding
The Associated Press via ABC News
The U.S. Navy could be turning to ultrasonic welding to make its uniforms lighter, stronger and cheaper. And if the project by a Rhode Island company and the Navy Clothing and Textile Research Facility is a success, it could help bring manufacturing back from overseas. Welded seams — created when two pieces of fabric are essentially melted together by sound waves — are already used in some clothing that some Americans have in their closets. Patagonia and North Face both sell models of jackets with welded seams. But so far, most, if not all, of that manufacturing is done overseas.
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2 children's hoodies recalled due to strangulation hazards
Promo Marketing
Two different companies recently recalled children's hoodies with drawstrings. Los Angeles-based Chantique's Corp., recalled its Pure Baby Organics Boy's Hoodie while Active Appare did the same with it's Boy's Fission Zipper Hooded Sweatshirt. Drawstrings in children's clothing poses as a strangulation hazard as they can get caught in playground slides, hand rails or school bus doors.
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This paper-inspired reusable bottle is flat, so it can easily slide in a laptop bag
Fast Company Exist
One reason people buy billions of bottles of water: Reusable bottles can be a pain to carry around, especially for those who don't commute in a car and have to squeeze a day's worth of belongings into a backpack. While some companies are designing collapsible bottles to help solve the problem, a new design flattens the shape of a classic bottle instead to make the best use of space.
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Under Armour becomes second largest US apparel brand
WBAL-TV
Baltimore-based sports apparel company Under Armour is moving up in the world. Forbes has reported that Under Armour has surpassed Adidas to become the second-largest apparel brand in the United States.

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The precarious nature of 'like-gating' promotions
Inside Counsel
What’s so wrong about a like? Brands use Facebook and other social media platforms for many different promotional marketing needs, including engaging in conversations with consumers and providing details about products, as well as conducting promotions.

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PPAI, RAC announce new board members
PPAI
The final results are in for PPAI’s 2014 Board of Directors election. PPAI welcomes Dale T. Denham, MAS+ , CIO of distributor Geiger, and Norm Hullinger, CEO of supplier alphabroder, to the Association’s board. 

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Starting a business? When to scrimp vs. splurge
Entrepreneur
James DiSabatino was the quintessential bootstrapper. In 2011, he used all his savings — plus a $20,000 loan from Dad — to start Roxy's Grilled Cheese, the first food truck to park on city property in Boston. Aside from the fee to form a limited liability company (LLC), his main startup cost was the 12-year-old hot dog truck he bought for $45,000. "I spent every last dime just on the truck itself," DiSabatino says of the mobile kitchen he initially used to cook and sell the gourmet sandwiches and sides that put his business on the map. There was no publicist, slick website or grand-opening event.
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T-shirt company a lifeline for homeless veterans
WLS-TV
Sometimes a t-shirt is more than just a t-shirt and at a company called "Rags of Honor," a t-shirt is a lifeline for veterans who need a helping hand. The t-shirts they produce look similar to any others. It's the workers who are different. "It's the only company, silkscreen company and apparel company that we know of devoted to hiring homeless veterans," said founder Mark Doyle.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    PPAI, RAC announce new board members (PPAI)
The precarious nature of 'like-gating' promotions (Inside Counsel)
22 marketing ideas for small businesses with limited budgets (Business 2 Community)
How Levi's turned a design evil into a design nightmare (Fast Company Design)
Shelley Bednarski joins Chocolate Inn / Taylor & Grant (Chocolate Inn / Taylor & Grant)

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