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Music City Center to host 2014 PPAMS MidSouth PromoShow
PPAMS
The PPAMS Board of Directors has signed a contract with the new Music City Center in downtown Nashville to host the 2014 PPAMS MidSouth PromoShow on January 30th and 31st of 2014. The spectacular facility opened in May of 2013 and is already being called one of the top convention facilities in the nation. “We thought it would be a shame to have such a great facility in our region and not hold a show there,” says Ryan Small, president of PPAMS. “I can’t wait for people to see how awesome this place is!”

The tradeshow, professional development seminars and membership dinner will all be held at the Music City Center. Although the new venue comes with a larger price tag, the PPAMS Board has decided to keep booth prices the same as in the past with hopes of attracting more attendees to the show.

The Music City Center is situated on 16-acres adjacent to both the Bridgestone Arena and Country Music Hall of Fame and Museum.
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IMPORTANT PPAMS DATES

Date Event Location
Oct. 22, 2013 October Mixer - Chattanooga Urban Stack: Chattanooga, Tenn.
Oct. 22, 2013 October Mixer - Nashville TBA
Oct. 22, 2013 October Mixer - Memphis TBA
Dec. 17, 2013 Holiday Party Sunset Grill: Nashville, Tenn.
Jan. 30-31, 2014 PPAMS MidSouth Promo Show Music City Center: Nashville, Tenn.
Aug. 12-14, 2014 PPAMS Road Shows TBA


INDUSTRY NEWS


The running life: Race T-shirts more than senseless swag
Coloradoan
Theoretically, all you need to go for a run is a pair of shoes. These days, some runners even skip the shoes. But, with the possible exception of the Bay to Breakers race in California where nudity and body paint sometimes suffice, it is traditional to cover certain essential body parts, with well, something. Runners are on their own to purchase pants, but the T-shirts they wear are another story. Since the early days of the running boom, T-shirts have been the souvenir almost always included in the price of a race entry fee. And runners love them.
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Reaching the 5 types of M-shoppers
LinkedIn
Researchers studied over 3,000 consumers in the U.S., U.K. and Canada to see what mobile technology had changed the way they shop in retail stores. They reviewed data from the group to identify which consumers were the most likely to showroom, who was using the loyalty programs that include things like free shipping, and also to see who was most likely to use vouchers or price matching apps. After looking at all the data, the study showed that there are five specific types of M-Shoppers. Each group has similar traits and behaviors that retailers can use to target them specifically.
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Looking for similar articles? Search here, keyword MOBILE.


Holiday retail marketing: Pull the trigger, the race is on!
Forbes
With the release of the National Retail Association’s annual sales volume prediction for the holiday season (up a decent 3.9 percent if the miscreants in Washington don’t screw it up), we can officially start scrapping for our particular piece of that 3.9 percent increase.
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B2B marketing secret: Video, video, video
Inc.
YouTube isn't just a platform for sharing videos, it's also one of the most popular search engines on the web — second only to Google. And YouTube is the third most popular website in the world, with over a billion unique visitors each month according to the company. Using YouTube for your business has the potential to energize your current customers, and attract new ones.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
The running life: Race T-shirts more than senseless swag
Coloradoan
Theoretically, all you need to go for a run is a pair of shoes. These days, some runners even skip the shoes. But, with the possible exception of the Bay to Breakers race in California where nudity and body paint sometimes suffice, it is traditional to cover certain essential body parts, with well, something.

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Mobile shopping research doubles
Warc
Almost three quarters of U.S. smartphone owners are using their devices to look up information about products and local stores, new research has suggested. The latest annual study from Local Corporation, an online local media company, polled 1,005 smartphone owners online who shopped at least several times per month online and spent at least $250 annually.

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Definitive signs your business needs an online company store
Business 2 Community
It’s every business owner’s dream to see continued grow of his or her company, and with growth comes complexity. It requires consistent marketing efforts, and whether these are inbound or traditional, the pipeline needs to be filled with new opportunities.

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Gauging small business hiring: Another slow month
Bloomberg
Small business hiring decreased slightly for the third consecutive month, according to multiple surveys, as the government shutdown prevented the U.S. Bureau of Labor Statistics from publishing its monthly jobs report. Gauging small employers’ hiring depends on how you define “small” — as well as who’s doing the counting — and as usual, recent research yields mixed results.
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PeeqPeeq, the app that lets you 'shop your email' expands, as company's next take on reimagining the inbox starts testing
TechCrunch
PeeqPeeq, a mobile and tablet application that lets users “shop their email,” is launching its first major update today, after initially debuting its email-based catalog on iTunes just last month. The update expands the app’s reach beyond Gmail, to now include all of the Microsoft email domains, like Hotmail, Live and Outlook, while also offering a revamped look and feel for iOS 7 as well as badges support, so you’ll know when new deals have come in.
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4 terrifying local search marketing and SEO mistakes
Search Engine Watch
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. While business owners employ many of these tactics well, a few of them perplex even the savviest business owners or get completely overlooked.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    10 simple marketing tips for small business(Inc.)
Definitive signs your business needs an online company store (Business 2 Community)
Mobile shopping research doubles (Warc)
2 strategies for local search marketing (PPAI)
Sustainable: Making custom promotions environmentally friendly (Finance and Commerce)

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Facebook puts marketing objectives at the center of ad buying and reporting
ClickZ
When marketers look to start a new campaign on Facebook, do they think about the type of ad units they want to buy, or the objectives they want to achieve with those ads? Facebook is banking on the latter, having just redesigned its ad buying and reporting tools to deliver what it calls "objective-based ad buying and reporting." The ad buying process on Facebook now begins with a list of eight defined objectives. This means marketers will effectively no longer be picking the Facebook ad unit(s) of their choice without first addressing the task at hand.
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Adobe says hackers accessed data for 2.9 million customers
CNN
Brad Arkin, Adobe's chief security officer, wrote in a blog post that the hackers had removed data including encrypted credit- and debit-card numbers, but that the company does not believe any decrypted numbers were taken. The attackers "removed from our systems certain information relating to 2.9 million Adobe customers, including customer names, encrypted credit or debit card numbers, expiration dates, and other information relating to customer orders," Arkin wrote.
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