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Join us for lunch in Memphis or Jackson
PPAMS
PPAMS will be hosting two more Lunch-N-Learn’s this month. We’ll be in Jackson, Tennessee on Oct. 27 and Memphis, Tennessee on Oct. 28. There is no charge for the lunch and you’ll hear a couple of supplier presentations about new products, best selling items, case studies, and sales tips. Of course, there will be plenty of samples and catalogs for you to pick up. Seating is limited at both luncheons, so register as soon as possible. More information, including a link to register, can be found online at www.ppams.com.
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IMPORTANT PPAMS DATES
Date Event Location
Oct. 27, 2014 Lunch N' Learn Jackson, Tenn.
Oct. 28, 2014 Lunch N' Learn Memphis, Tenn.
Feb. 11-12, 2015 PPAMS MidSouth Promo Show Music City Center: Nashville, Tenn.



We're looking for a few good members
PPAMS
The PPAMS nominating committee is looking for members to serve on the Board of Directors and as MVPs (Member Volunteers for PPAMS). Commitment levels from small to extra large are available – it all depends on the time you have available to volunteer. If you are interested in working with other industry leaders to help shape the future of the promotional products industry, please contact the PPAMS office at 615-465-8109 or email mark@ppams.com.
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PPAMS MidSouth PromoShow to celebrate 20 years
PPAMS
2015 will mark the 20th year of the PPAMS MidSouth PromoShow. Over the years the show has grown to be the largest promotional products tradeshow in the region with a full day of professional development seminars and a show floor full of the top suppliers in the industry. To celebrate the 20th anniversary, this year’s show promises to be even better. New ideas and initiatives are shaping the 2015 show into one of the most unique and beneficial shows in our history. Be watching your mailbox and inbox for more details and announcements over the next few weeks. Registration will next week, but go ahead and mark your calendar to join us at the Music City Center in Nashville on Feb. 11 and 12.
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INDUSTRY NEWS


New Nashville Sounds logo gets mixed reviews
The Tennessean
The public reaction to the new Nashville Sounds logo is mixed. It's part of the Triple-A baseball team's re-branding as it moves to First Tennessee Park in April. The team says the new identity pays tribute to Music City by using a guitar pick and the "N" logo stylized from an f-hole on a guitar. Broadway Burnt Orange, Sunburst Tan, Neon Orange and Cash Black make up the club's new official colors. The Sounds are the first professional sports team to use Neon Orange in its color scheme.
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Reviving a southern industry, from cotton field to clothing rack
NPR
You've probably heard of "farm to table," but how about "field to garment"? In Alabama, acclaimed fashion houses Alabama Chanin and Billy Reid have a new line of organic cotton clothing made from their own cotton field. It's not just an experiment in keeping production local; it's an attempt to revive the long tradition of apparel-making in the Deep South. North Alabama was once a hub for textile manufacturing, with readily available cotton and access to cheap labor. But the industry all but disappeared after NAFTA became law, as operations moved overseas.
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Common stresses — and reliefs — of small business owners
Forbes
Being a small business owner doesn’t come with a job description, and more often than not it includes unforeseen stresses and challenges that are out of the business owner’s control. As a result, more and more entrepreneurs are finding ways to balance the demands of business in both practical and surprising ways.
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Jeremy Guthrie apologizes for 'O's ain't Royal' T-shirt
USA Today
Jeremy Guthrie has somehow managed to use the word "serendipitous" and wear a T-shirt with the title of a Chris Brown not-suitable-for-radio play song in the same American League Championship Series. The Kansas City Royals right-hander unwittingly created a bit of controversy when he wore a T-shirt that read "These O's Ain't Royal" to a post-game press conference following his team's 2-1 victory over the Baltimore Orioles in Game 3 of the ALCS, putting them on the brink of sweeping the best-of-seven series.
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3 ways to be more savvy about free shipping
Entrepreneur
If you’re feeling pressured to offer free shipping, blame Amazon. The online marketplace pioneered the concept sparking an ecommerce sea-change. Free shipping is now the “new normal for the majority of top online retailers,” according to comScore’s analysis of online retail sales behavior in the first quarter of 2014. “Most online transactions now include free shipping, which is by far the most important online shopping factor among consumers,” says comScore.
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Join us for lunch in Memphis or Jackson
SPPA
PPAMS will be hosting two more Lunch-N-Learn’s this month. We’ll be in Jackson, Tennessee on Oct. 27 and Memphis, Tennessee on Oct. 28. There is no charge for the lunch and you’ll hear a couple of supplier presentations about new products, best selling items, case studies, and sales tips.

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This paper-inspired reusable bottle is flat, so it can easily slide in a laptop bag
Fast Company Exist
One reason people buy billions of bottles of water: Reusable bottles can be a pain to carry around, especially for those who don't commute in a car and have to squeeze a day's worth of belongings into a backpack.

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Under Armour becomes second largest US apparel brand
WBAL-TV
Baltimore-based sports apparel company Under Armour is moving up in the world. Forbes has reported that Under Armour has surpassed Adidas to become the second-largest apparel brand in the United States.

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NBA plans on-jersey advertising
Promo Marketing
Soccer fans are already used to seeing ads on their favorite teams' jerseys, but now basketball fans can expect to see ads on NBA teams sometime in the near future. According to a report by the Sports Business Journal, if the NBA does start selling corporate advertising on uniforms, the networks that show nationally televised games such as ESPN and Turner will get spending guarantees related to the ads. This was part of the league's nine-year, $24 billion media deals.
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Infographic: 7 insightful management stats to swear by
Business 2 Community
Your customers are the core of your business, and many customers will start out as leads. With that said, the success of your business largely depends on how you manage your leads. According to HubSpot, companies with mature lead generation and management practices have a 9.3 percent higher sales quota achievement rate. The following 7 stats play a vital role in understanding lead management.
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7 steps to a new image for your small business without spending too much
Entrepreneur
Whether you’ve been in business for five weeks or 50 years, chances are your business has an image, at least with someone. You may assume that once your image has been established you can’t change it, but that isn’t true at all. From time to time, you may even find that you need to change your image to attract a new audience or change the direction of your business. An image makeover isn’t as complicated as it sounds. With a few simple tweaks, you can alter the direction of your brand to reach your goals.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Under Armour becomes second largest US apparel brand (WBAL-TV)
This paper-inspired reusable bottle is flat, so it can easily slide in a laptop bag (Fast Company Exist)
Starting a business? When to scrimp vs. splurge (Entrepreneur)
Navy tests new way of making clothes: Welding (The Associated Press via ABC News)
The secrets to leveraging the insatiable appetite for mobile coupons (Entrepreneur)

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