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INDUSTRY NEWS

PPAMS announces candidates for Board of Directors
PPAMS
The PPAMS Nominating Committee has approved the slate of officers and directors for 2015. Three new faces will be joining the Board in the coming year — Bill Pietre with Goldner Associates, Jewell Huffman with Gold Bond, and Jason Rockhill with Something Inked.

Matt Traverse with BIC Graphic has been tapped to lead the association as president, with Deanna Buchannan (Blue Dog Merch) as vice-president, Joe Walkup, CAS, (Innovative Business Products) as treasurer, Kimberly Burky (M Burky and Associates) as secretary, Lisa Parker, MAS, (Quick Point) as immediate past president, and Stacey Dornisch (HALO) as director.
Ballots will be mailed to current PPAMS members next week and the new board will take over in January.

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IMPORTANT PPAMS DATES
Date Event Location
Feb. 11-12, 2015 PPAMS MidSouth Promo Show Music City Center: Nashville, Tenn.
Aug. 11, 2015 Memphis Road Show Location TBD: Memphis, Tenn.
Aug. 12, 2015 Nashville Road Show LP Field East Stadium Club: Nashville, Tenn.
Aug. 13, 2015 Knoxville Road Show Rothchild's: Knoxville, Tenn.



PPAMS NEWS


It's tested, right?
Promo Marketing
You do business with suppliers you have a relationship with, and we can assume one of the criteria for increasing that business is trust. Over the years, you probably have received great service and prices, which is the reason you kept coming back. But now, if you are a distributor, you find that your end-user clients are turning up the heat on requirements of product safety and compliance. You may be tempted to accept a simple "yes" when you ask, "it's tested, right?" After all, you've done business for a long time together; surely the supplier wouldn't do anything to put your client's brand at risk.
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Wanna professionally print something? There's a new marketplace for that
VentureBeat
In the latest attempt to make an industry more efficient, San Mateo, California-based Keen Systems is launching a public beta of its PrintMo marketplace for finding and booking local printers. This first phase of the market-by-market rollout, CEO and founder Vitaly Golomb told VentureBeat, begins with several dozen local printers in the San Francisco Bay area. There’s no charge for printers to join.
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Our real business is not the promotional products business
Promo Marketing
Staying focused on the right activities (prospecting, penetrating current accounts, hiring and managing sales reps, and mergers and acquisitions), and building and moving your pipeline are the two most important keys to success. Every day at Proforma the team weighs in on what they have been able to add or move in their pipeline and we distribute a daily report. They organize their deals by where they are in the pipeline: Deals that are going to close in a year, six months to a year, within the next six months. And, of course, they share their “wins” when they close a deal in the pipeline.
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20 tools for customer feedback, surveys
Practical Ecommerce
Feedback tools can help you find out what is, and what is not, working with your website. Better yet, they can help you get fresh insights from your most important resource — your customers. Here is a list of 20 customer feedback tools. There are survey and polling tools, customer support platforms with feedback forums, live chat solutions, and user testing tools for consumers to voice their opinions.
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Snail mail is even slower now with Postal Service changes, report says
The Washington Post
First-class mail has been taking longer to reach its destination since the financially struggling U.S. Postal Service relaxed its delivery standards in an attempt to cut costs two years ago, according to a federal study. Performance has generally declined for first-class mail this year, with the USPS missing its target delivery times at a greater rate than before, the Government Accountability Office said in a recent report.
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How to get more people to read your emails
Business 2 Community
Having emails full of great content doesn’t matter unless people are opening them. This often starts with a catchy headline to get recipients to click it. Successful email marketing efforts take a mix of factors to get exactly right. First, you need to avoid the spam filter and end up in the inbox. Then, you need to get people to open the message. However, even if these first two steps happen, there’s no guarantee recipients will click through to your website. Here are some tips to make your email campaigns more successful.
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Where to find great designers
Fast Company Design
Where do you find designers to hire? Twenty-five years ago, you might've mined the halls of the Rhode Island School of Design or the cubicles at big, traditional design agencies. Today, with designers employed across the working world, from tech startups to banks, the smartest employers are casting a wide net. Design schools aren't a bad place to look. But they're just a start. Here are 10 tips for finding your next great designer.
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The psychology of online reviews
Business 2 Community
We are thrilled when we get positive reviews — it’s a reaffirmation that the investment we’ve made in the customer’s experience has been worthwhile. But correspondingly when we get negative reviews, that’s why it can feel so personally wounding. Yet to truly exploit reviews, it is essential to look at all of them — whether they’re good or bad. To do this, we need to understand shopping psychology, to see the reviews through our customers’ eyes so we can strategize accordingly.
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Colby Horton, Vice President of Publishing, 469.420.2601
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