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Chattanooga, Tenn., gets its own font
The Atlantic
Chattanooga, Tenn., has the distinction of being the first city in the United States to have its very own typeface: "Chatype." Designed by Chattanoogans Jeremy Dooley and Robbie de Villiers with support from fellow designers D.J. Trischler and Jonathan Mansfield, the Kickstarter-funded typeface was released on Oct. 31. “Every city needs a brand, to highlight its own distinctive offerings,” Dooley says. “Typefaces are ideal for such a large and diverse organization such as a city.”
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IMPORTANT PPAMS DATES

Date Event Location
Dec. 17, 2013 Holiday Party Sunset Grill: Nashville, Tenn.
Jan. 30-31, 2014 PPAMS MidSouth Promo Show Music City Center: Nashville, Tenn.
Aug. 12-14, 2014 PPAMS Road Shows TBA


Don't miss the 2014 Regional Member Coupon Book!
PPAMS
PPAMS is teaming up with our sister regional associations to offer a free opportunity to supplier members — the chance to participate in an online coupon book. This will be a great benefit to our distributor members as well, allowing them to save money while they deal with our wonderful supplier supporters. Suppliers need to sign up to participate by Dec. 6th. You can download a form or sign up online.
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Finn Graphics expands HD technology
PPAMS
Finn Graphics Inc, a creative leader in originating the Kwik-Stik© calendar and Kwik-Stik© specialties announces the successful installation of the newest technology in HD printing. The powerful and dynamic printer has a wide capacity of digital printing on multiple substrates. Full color variable data with quick turn runs will enhance our Distributor Partner services. Mr. R.J. "Bob" Finn, Chairman, states "We are constantly enhancing production for our product line which is an effective advertising media for clients of our Distributor Partners."
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INDUSTRY NEWS


How do your holiday retail marketing plans stack up against competition?
Small Business Trends
Some 85 percent of small business owners in the survey say this holiday season will be just as important, if not more so, than last year’s in their overall sales. However, recent economic issues have small business owners worried. The government shutdown shook small business owners’ confidence. Half of the entrepreneurs in the study predict holiday sales will suffer as a result. Just 13 percent say they are more optimistic about sales this year than they were in 2012.
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Tennessee businesses earn $30 billion in online sales
Memphis Business Journal
For Tennessee businesses that have jumped into the world of online sales, revenue has been on the upswing. According to a survey conducted by Connected Tennessee, a nonprofit broadband access advocacy organization, 76 percent of Tennessee businesses use broadband, opening them up to new customers and revenue streams. “Tennessee businesses earn over $30 billion in online sales annually, making it an important driver for our state’s economy,” said Connected Tennessee executive director Corey Johns in a release.
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11 tips for creating a buzz-worthy LinkedIn Company page
CIO
With more than 259 million members worldwide, LinkedIn can be a powerful marketing tool for businesses, especially those in the B2B industry. But just having a corporate presence on the popular business networking site — i.e., a LinkedIn Company page — is not enough. If you want to attract attention and traffic to your products and services, you need to optimize your LinkedIn Company page. So how do you create a buzz-worthy LinkedIn Company page?
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Here's how a small business exemption could undermine online sales tax legislation
The Washington Post
As Congress continues to wrangle over legislation requiring online sellers to collect sales tax, one of the key sticking points has been whether to include an exemption for small merchants, shielding them from what some say would be overly burdensome administrative requirements. New research from the very agency charged with supporting small businesses, however, suggests that a small business safeguard could actually undermine some of the original intent of the legislation.
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4 ways to fight showrooming with data
Retail Customer Experience
Among shoppers who intend to spend more than half of their holiday gift budgets online, three quarters are confirmed “showroomers.” But, showrooming intent and trends are even more alarming — and more valuable — when examined along the lines of age, gender, price consciousness, and tech savvy. Which shoppers are most likely to showroom? What motivates consumers to do it, and how can retailers de-motivate them from searching online for lower prices on competing websites? While there’s really nothing a retailer can do to altogether stop consumers from showrooming, a thorough understanding of the practice can contribute to proactive strategies that help thwart the loss of customers and sales to online competition.
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Looking for similar articles? Search here, keyword SHOWROOMING.


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Chattanooga, Tenn., gets its own font
The Atlantic
Chattanooga, Tenn., has the distinction of being the first city in the United States to have its very own typeface: "Chatype." Designed by Chattanoogans Jeremy Dooley and Robbie de Villiers with support from fellow designers D.J. Trischler and Jonathan Mansfield, the Kickstarter-funded typeface was released on Oct. 31.

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9 ecommerce lessons from NFL online shops
Practical Ecommerce
The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains and golf tees just to name a few products. To produce that sort of revenue it is clear that NFL teams know something about retail sales conversion and NFL team sites can offer some positive examples for other online sellers.

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When logos go wrong
Sports On Earth
Designing a team logo should be easy, shouldn't it? Draw the animal, historical tough guy, profession or object that represents the team. Add a letter or symbol to represent the region: a D for Detroit, an arch for St. Louis, a star for Texas or sunny colors for Florida. Frame it in a circle, cap or football shape, and it's ready to be printed on a million pennants and T-shirts. Yet somehow, logos go wrong. Very wrong.

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10 questions to ask when measuring your social media ROI
Entrepreneur
What good are likes and retweets over social media if they don't add to your company's bottom line? If you think tracking your company's social media return on investment is a waste of time, think again. When tracked and tweaked properly, social media can give your business the marketing muscle it needs to keep up with — and maybe even eclipse — large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of "How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI."
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Plain white T-shirt for $7 or $70? How wealth gap is changing retail
NBC News
The growing wealth gap between the richest and poorest Americans is increasingly creating a shopping chasm between those who are trading up and those who are trading down, experts say. What's missing is the middle. “There is a two Americas kind of thing going on,” said Chris Christopher, director of U.S. and global consumer markets for IHS Global Insight.
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NSA squabbles with T-shirt maker over free speech
Voice of America
The U.S. National Security Agency and the Department of Homeland Security have threatened legal action to block the sale of T-shirts that ridicule these two powerful government agencies. But the T-shirt designer says NSA and DHS are the ones breaking the law by assaulting free speech, a pillar of democratic society. A judge may decide who is right.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    9 ecommerce lessons from NFL online shops (Practical Ecommerce)
When logos go wrong (Sports On Earth)
Is your small business being spoiled rotten? (Business 2 Community)

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