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IMPORTANT PPAMS DATES

Date Event Location
Dec. 17, 2013 Holiday Party Sunset Grill: Nashville, Tenn.
Jan. 30-31, 2014 PPAMS MidSouth Promo Show Music City Center: Nashville, Tenn.
Aug. 12-14, 2014 PPAMS Road Shows TBA


INDUSTRY NEWS

The Tchotchke is alive and well... and thriving
Forbes
Recently PPAI President Paul Bellantone had the opportunity to respond to a lighthearted blog post by Todd Wilms, SAP Head of Social Business Strategy, on "The Sad Death of the Beloved Tchotchke." Although humorous in nature, Bellantone takes this type of commentary seriously. On behalf of our “beloved tchotchke”, this was his rebuttal. Bellantone presents a somewhat different view of promotional products — perhaps one never considered — in support of the ‘beloved tchotchke,’ a.k.a. the promotional product.
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Gildan stretches apparel mix, wins worldwide rights to camouflage 'lifestyle brand'
The Globe and Mail
Gildan Activewear Inc. is going full camo. The Montreal-based manufacturer of T-shirts, socks, underwear and other basics says it has obtained the worldwide license for the Mossy Oak hunting camouflage wear brand. The company, which announced record fourth-quarter results on robust growth in sales and lower cotton costs and also hiked its dividend 20 percent, says it sees big potential in marketing Mossy Oak camouflage activewear, underwear and socks.
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How many online retailers would have to collect sales taxes under Senate bill?
Memphis Business Journal
How many businesses would be hurt if Congress allows states to force Internet retailers in other states to collect sales taxes on purchases made by their residents? Around 1,800, according to a new report from the Small Business Administration's Office of Advocacy. That's assuming that businesses with less than $1 million in remote sales are exempted from out-of-state sales tax collection requirements.
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7 tips for making the most out of year-end events
Business Journal
The holidays are the busiest time of year for many businesses and nonprofits, but they also present the perfect opportunity to host a holiday event to recognize your customers and supporters for their patronage and loyalty over the past 12 months by hosting a holiday event. By inviting customers and members to a special event, you're building relationships the old-fashioned way — with personal, face-to-face contact.
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5 email marketing mistakes that could cost you big this holiday season
The Times-Picayune
With big shopping days, like Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) right around the corner, now is the perfect time to start planning holiday promotions. If you’re like the majority of small businesses, email marketing will play an important role in your promotional efforts. This is good news for businesses who hope to stay in touch with their audience throughout the holidays, but it also means that there will be plenty of competition in the inbox during these busy months.
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Looking for similar articles? Search here, keyword EMAIL MARKETING.


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The Tchotchke is alive and well... and thriving
Forbes
Recently PPAI President Paul Bellantone had the opportunity to respond to a lighthearted blog post by Todd Wilms, SAP Head of Social Business Strategy, on "The Sad Death of the Beloved Tchotchke." Although humorous in nature, Bellantone takes this type of commentary seriously. On behalf of our “beloved tchotchke”, this was his rebuttal.

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Chattanooga, Tenn., gets its own font
The Atlantic
Chattanooga, Tenn., has the distinction of being the first city in the United States to have its very own typeface: "Chatype." Designed by Chattanoogans Jeremy Dooley and Robbie de Villiers with support from fellow designers D.J. Trischler and Jonathan Mansfield, the Kickstarter-funded typeface was released on Oct. 31.

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Here's how a small business exemption could undermine online sales tax legislation
The Washington Post
As Congress continues to wrangle over legislation requiring online sellers to collect sales tax, one of the key sticking points has been whether to include an exemption for small merchants, shielding them from what some say would be overly burdensome administrative requirements.

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'Showrooming' affecting US retail sales
Gallup
Six percent of recent U.S. retail shoppers indicated they "showroomed" in early November — meaning they examined merchandise in a traditional brick-and-mortar retail store, but made the purchase online instead. Another 3 percent say they intend to buy the merchandise online. In other words, brick-and-mortar stores may be losing nearly one customer in 10 to showrooming.
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Affliliate marketing for the holidays
Business 2 Community
Every year e-commerce businesses are looking to get the most out of the holiday shopping season. Anyone who has an online business has researched how to put together email marketing campaigns, SEO and PPC strategies, etc. But one method that is typically overlooked is affiliate marketing. Having an effective affiliate strategy can open up your e-commerce business to new revenue streams you might not be able to reach on your own.
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Boost trade show ROI and maximize B2B lead generation
Business 2 Community
B2B sales and marketing managers spend plenty of time preparing for tradeshows — developing new products, the booth design and construction, and creating and printing up literature. But often they fail to do the one thing that could more than double or triple their return on investment: Follow up on business-to-business lead generation.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Chattanooga, Tenn., gets its own font (The Atlantic)
Here's how a small business exemption could undermine online sales tax legislation (The Washington Post)
11 tips for creating a buzz-worthy LinkedIn Company page (CIO)
How do your holiday retail marketing plans stack up against competition? (Small Business Trends)

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Colby Horton, Vice President of Publishing, 469.420.2601
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