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Fashion Show added to PPAMS MidSouth PromoShow schedule
PPAMS
The Power Lunch, held during the PPAMS MidSouth PromoShow, will feature a fashion show of industry apparel and accessories. The lunch event will be held on Wednesday, February 11, 2015, the same day as the professional development seminars and Hall of Fame and Awards Gala. Fashion show participants so far include BIC Graphic, Dyenomite Apparel, Gemline and SanMar. Suppliers who wish to participate should contact Stacy Dornisch at stacydo@comcast.net. Tickets for the Power Lunch & Fashion Show are available online at www.ppamsfashion.eventbrite.com
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PPAMS selects new host hotel for MidSouth PromoShow
PPAMS
The Millennium Maxwell House has been selected as the official host hotel for the PPAMS MidSouth PromoShow, scheduled for Feb. 11-12, 2015 at the Music City Center in Nashville, Tennessee. The hotel is offering PPAMS attendees a rate of $119, which includes free parking. Less than 10 minutes from the Music City Center, the Millennium Maxwell House is a distinctive hotel, set near the center of downtown Nashville. For your convenience, the hotel offers free transportation to the Nashville International Airport. Within the hotel, Praline’s Restaurant serves up fine meals all day, while drinks and casual dining is available in Maxwell’s Lounge.

The group rate is only available until Jan. 11, 2015. To book your room, call the hotel directly at 800-457-4460 and use the group code 1502PPAMSF or visit their website: https://reservations.millenniumhotels.com/ibe/details.aspx?propertyid=13552&nights=1&checkin=02/07/2015&group=1502PPAMSF


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IMPORTANT PPAMS DATES
Date Event Location
Feb. 11-12, 2015 PPAMS MidSouth Promo Show Music City Center: Nashville, Tenn.
Aug. 11, 2015 Memphis Road Show Location TBD: Memphis, Tenn.
Aug. 12, 2015 Nashville Road Show LP Field East Stadium Club: Nashville, Tenn.
Aug. 13, 2015 Knoxville Road Show Rothchild's: Knoxville, Tenn.



INDUSTRY NEWS


A personal touch: How to connect with personal care products
Promo Marketing
It's no wonder that personal care products are a popular product category, given their distinctive connection to human sensation. If your clients are interested in attempting some sensory marketing, below is some advice on getting the most from personal care products, from creative usage ideas to why safety standards are so important.
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Personalized shopping cart abandonment e-mails lead to sales
Internet Retail
Salesforce data show that 60 percent of shoppers who received personalized content after abandoning their shopping carts returned and made a purchase. Sending out a personalized e-mail soon after an online shopper abandons his shopping cart can help a retailer bolster its bottom line.
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BPA-free labeling causes consumers to overlook possible danger of chemical's substitute
Promo Marketing
BPA-free typically is implied to be a good thing. While BPA is not regulated, studies have labeled the chemical, Bisphenol A, used to make certain kinds of plastics, as potentially harmful. But what happens when BPA is removed? What is used in its place? According to a recent study, when BPA is removed, it is often replaced with other, less-studied chemicals. Therefore, the health implications of those chemicals aren't known.
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Improving your brand's customer service, your customers may spend more
Business 2 Community
One way brands achieve cult status is through superior customer service. A recent article in Marketing Mag describes several key findings from a survey taken by consumers. 76 percent of respondents said they’ve spent more with a company because of a history of positive customer service, and on average will spend 12 percent more.
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Prospecting isn't an event, it's a campaign
By Marc Wayshak
Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit, if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. Does this sound familiar at all to you? Instead of adopting this common haphazard approach to prospecting, it's time to think of every outreach effort as part of a larger campaign to engage prospects.
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US diplomat lauds revamp of Bangladesh apparel sector
fibre2fashion
Since the Rana Plaza building collapse and Tarzeen factory fire, noteworthy progress has been made in overhauling the Bangladesh garment sector, U.S. assistant secretary of state for South and Central Asian Affairs, Nisha Desai Biswal said while in Dhaka. Speaking to the media before embarking for Uzbekistan, Biswal said, “The Rana Plaza tragedy has seen real effort in transforming the industry and if Bangladesh can surmount the challenges, it will be considered a remarkable transformation.”
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A single-day e-commerce sales record
Internet Retailer
Online retail sales on Cyber Monday topped $2 billion, comScore says, the first time that mark has been breached in a single day. And that just counts purchases on computers, not mobile devices. Consumers spent 17 percent more via desktop computers than last year, Over the weekend, consumers spent 26 percent more than 2013.
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You have a marketing budget — now what?
Business 2 Community
Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need to decide how much of your budget to devote to various marketing opportunities. Keep in mind that each type of marketing has something different to offer, and not all types are recommended for every business. Your budget will influence whether or not you can consider big-ticket items like billboards, radio spots, or print ads, but many forms of digital advertising can be implemented on a smaller scale if you have limited funds.
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PPAMS eNews
Colby Horton, Vice President of Publishing, 469.420.2601
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