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|Feb. 11-12, 2015
||PPAMS MidSouth Promo Show
||Music City Center: Nashville, Tenn.|
|Aug. 11, 2015
||Memphis Road Show
||Location TBD: Memphis, Tenn.|
|Aug. 12, 2015
||Nashville Road Show
||LP Field East Stadium Club: Nashville, Tenn.|
|Aug. 13, 2015
||Knoxville Road Show
||Rothchild's: Knoxville, Tenn.||
Mississippi State's Dak Prescott suing T-shirt company to retain eligibility
Mississippi State quarterback Dak Prescott has had a great season, and with how popular he's become, people might start to take advantage of his fame without his permission.
According to Michael Bonner of The Clarion-Ledger, Prescott is involved in a lawsuit against a clothing designer who illegally used Prescott's likeness for profit without consent.
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Rio 2016 Olympics promotional merchandise: Wearables are in
Souvenirs for the 2016 Summer Olympics in Rio de Janeiro are designed to be worn long after the torch is extinguished. According to an article by CTV, organizers said that they hope Games-related merchandise will feature "lifestyle" purchases, such as sarongs, sunglasses, flip-flops and dresses, to commemorate the experience.
Sylmara Multini, Rio 2016 licensing director, said that the organizers want people to bring back souvenirs that capture the essence and spirit of the city, namely flip-flops, which they see as a staple of local wardrobes.
Preparing to sell products online: Steps in the process
Small Business Trends
Thinking about selling products online in your business? If you’ve never sold online before, you have some things to consider and some decisions to make. In this article Small Business Trends covers selecting the right eCommerce solution, setting up a merchant account and other key points, courtesy of Verisign.
5 proven tips for sending emails that close sales
By Marc Wayshak
Sending emails is an integral part of selling in today's world. But at a time when prospects are receiving hundreds of emails every single day, it is easy for yours to get lost in the crowd. What's even more frustrating is since this technique is relatively new in the realm of sales prospecting, up until now there has been little data to show which prospecting email techniques actually work. But thanks to data pulled from HubSpot Signals email tracking software, we can get a rare glimpse into what actually works most effectively for getting our emails read.
5 questions to ask about color in your marketing messages
Pantone has named Marsala — “a naturally robust and earthy wine red” — as its official color of the year for 2015. Last month, the Color Marketing Group revealed the four colors researchers forecast will be popular in 2016 and beyond. What does all this mean for public relations professionals?
In her 2006 book "Color: Messages & Meanings," Leatrice Eiseman advises communicators to use the same colors in all of their messaging, from print materials to websites. Eiseman recommended that these colors match brands' products to create a “total brand experience.”
InfoTrends study will reveal critical insight into who buys wide-format digital printing
Print + Promo
Digital wide-format printing is a growth area in the printing industry. Sign and display graphics are an integral part of the communication mix and represent a major opportunity for print service providers and digital wide-format equipment and product suppliers. In addition, digital wide-format printing devices are enabling the production of new and innovative applications. Developing innovative products and services begins with understanding key trends and demands in wide-format buyer and provider markets.
The year in swag 2014: Destroying Earth one dumb item at a time
Almost every day the entertainment website "The A.V. Club" is absolutely inundated with promotional swag. And while they're certainly not complaining about free DVDs, umbrellas, and boxy, oversized T-shirts promoting things we couldn’t care less about, there are still some perplexing, trashable, and/or amazing things they have received in the mail. Read on to hear their thoughts on their 2014 promotional bounty.
What's new and popular with uniforms
Uniforms are a growing part of the branded apparel market. Styles are becoming more fashion-forward, fabrics are becoming more sophisticated, and companies are becoming more conscious of the value of branding employee dress. It has never been a better time to get into the uniforms market, and with that in mind, here's what's new, popular and helpful in selling uniform apparel.
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