RVDA NewsBrief
Feb. 18, 2015

Free webinar: The ins and outs of accident investigation
The Mike Molino RV Learning Center
Even with the best training, accidents sometimes still occur. Do you know how to handle an investigation when the unthinkable happens? Join a compliance specialist as she dissects accidents from beginning to end, highlighting the investigation, analysis, and final decision making process, so you’ll know how to manage accident investigation and prevent accidents in the future. This free webinar, made possible by the RV Learning Center and associate KPA, takes place tomorrow, Feb. 19, at noon EST.More

RVDA members have a new hiring tool
RVDA members have a hiring tool endorsed by the association — The Employment Network, a network of pay-for-performance job sites. Employers set the job requirements and only pay for candidates who meet them. The site lets dealers customize postings based on level of experience, geographical coverage, and position, with no minimum spending requirement, no long-term contracts, and no costs per post.More

General Electric CEO Jeffrey Immelt coming to Elkhart to meet with RV industry leaders
The Elkhart Truth
One of the business world's most well-known CEOs plans to visit Elkhart in late February to talk with RV industry leaders. Jeffrey Immelt, CEO of behemoth conglomerate General Electric, will sit down with RV industry officials in Elkhart "at the end of the month," according to Tim Hyland, RV Group president of GE Capital's Commercial Distribution Finance unit. GE Capital is the nation's largest lender to RV dealers, providing the capital they need to buy RVs from manufacturers before selling them to customers.More

Campers and RVs provide convenience for Mardi Gras
While most people who attend Mardi Gras have the worries of parking, a sober ride, or bad weather conditions, having a camper or RV at Cajun Field can be a convenience. "Mardi Gras in Lafayette is awesome, so being able to bring my RV here and have all the comforts of home is just a wonderful experience," says Keith Simon, Breaux Bridge resident. Simon sets up his camper at festivals all across the country and has been bringing his RV to the Mardi Gras parade in Lafayette for years. More

Patrick Industries buys RV supplier Better Way
Plastics News
Building products producer and distributor Patrick Industries Inc. continues to ride the vigorous RV market in Indiana. The firm announced that it has acquired Better Way Partners LLC, which does business as Better Way Products, a major maker of fiberglass components for RV, marine, and transit vehicle markets, for about $40 million. The purchase "is a natural fit with our other recently acquired fiberglass operations," said Patrick Industries President and CEO Todd Cleveland.More

Go RVing's dealer tie-in program delivers the season's timeliest leads
Go RVing's multi-million-dollar marketing campaign is reaching millions of potential RV buyers this season, and dealers nationwide are already benefiting from the leads entering the Go RVing website. Sign up for the dealer tie-in program so that you, too, can have continuous access to these leads, prioritized by purchase time frame. You’ll also receive a string of bright green and white indoor/outdoor pennants, plus the use of professionally produced photos and stock videos.More

The powerful question you should ask yourself during every sales conversation
Yahoo Finance
Trainers and sales managers tell salespeople to close every prospect, but that's impossible. This author suggests asking yourself, "Did I take this sale as far as it can possibly go?" For example, you sell RVs and you’ve talked for more than an hour with an interested couple that’s considering a $100,000 rig. They have some serious budget concerns — they're on a fixed income and don't make significant financial decisions without consulting their financial advisor. Should you close anyway or let them walk away? Here's the author’s take.More

Airstream's trip began in LA area
The Sentinel
Airstreams have been around since 1929 when Wally Byam, a onetime advertising manager for the Los Angeles Times, built the first one. The Torpedo Car Cruiser was a stylish "bring-your-own-accommodations" trailer. The growth of the auto industry and the resulting highways helped fuel Byam's dream. Manufacturing began in the early 1930s out of a small building in nearby Culver City.More

Driving through grief: She crossed the country in an RV to heal after cancer
Yahoo Travel
After unexpectedly losing her husband and being diagnosed with breast cancer, Janet Arnold decided to take a healing journey across the country to visit old friends and relatives. She spent two months in a Roadtrek RV and saw more than 20 states. By the time she pulled back into her driveway, she had learned to enjoy life again. More

3 important reasons great entrepreneurs must be great salespeople
Small Business Trends
Selling is present in almost every area of an entrepreneur's life. Think about how much time you spend trying to get people to do what you want — you probably spend 40 percent of your time trying to move others. Sales is the art of influencing people and moving them to action. You can't be a great leader if you don't know how to sell.More

15 habits of exceptionally persuasive people
Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is that they get you to like more than their ideas — they get you to like them. Here are the tricks of the trade that exceptionally persuasive people use to their advantage.More

4 tips to making a positive first impression
By Anne Rose
Your first interaction with a new client should convey that you're friendly, accessible, professional, knowledgeable, caring, and honest. How to cram that many positives into a first glance or first few words? First of all, smile. More

Looking to get published this year?
In an effort to enhance the overall content of RVDA NewsBrief, we'd like to include peer-written articles in future editions. As a member of RVDA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this experience with your peers through well-written commentary. Make 2015 the year you get published as an expert in your field! Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.More