RVDA NewsBrief
Apr. 9, 2014

Free webinar: HR practices for group dealerships
The Mike Molino RV Learning Center
Learn how you can use new HR technologies such as automation, broad reporting, and flexibility to increase your efficiency and return on investment when managing multiple groups from one desktop. This free webinar will demonstrate an HR management software program designed specifically for group dealerships. The webinar is sponsored by the RV Learning Center and associate KPA and takes place on April 10, at noon EST. More

Final video in the 'Rock Star Manager' series now available
The Mike Molino RV Learning Center
Last month’s “Kicks, Keeps & Karats: Secrets for Becoming a Rock Star Manager” webinar introduced a commonsense, step-by-step formula for motivating employees. The original webinar was followed by a series of videos that delved deeper into the management techniques that presenter Pete Smith had introduced. All three of the videos are now available for viewing.More

Recreation community urges recreation enhancement, not just fees
American Recreation Coalition
The American Recreation Coalition recently told a Congressional committee that it supports user fees but is concerned about a lack of focus on improving federal recreation sites. ARC told the House Committee on Natural Resources that rec fees should be retained and used by the sites and activities that generate them. The organization also said improved websites and greater use of social media would put the outdoors on the radar screens of younger, more urban Americans. More

The CFPB: A toxic workplace begets toxic policies for consumers
Forbes
A recent internal investigation at the Consumer Financial Protection Bureau found multiple instances of employee discrimination and harassment. Critics of the CFPB are having a field day with an investigator’s claims that the environment at the agency “is one of exclusion, retaliation, discrimination, nepotism, demoralization, devaluation, and other offensive working conditions which constitute a toxic workplace for many of its employees.”More

World's first carbon fiber RV is eco-chic luxury on wheels
Gas2
A first-of-its-kind carbon fiber motorhome weighs about 6,000 pounds and gets 100 percent to 150 percent better fuel economy — even though it’s loaded with all the usual luxuries, such as walk-in closets and flat screen TVs. The CR-1 was built using techniques from the race car world, and yes, it has a hefty price tag: $170,000 for a basic model.More

CCAD students design prototype live-work studio for Airstream
Columbus Business First
On the outside, the 23-foot trailer looks like a typical Airstream. But the inside is a mobile live-work studio designed and built by Columbus College of Art & Design students whose mission was to redesign an iconic brand to appeal to Millennials. The students approached the company offering to “reimagine how your product could be used or viewed by a younger, hipper demographic,” says CCAD President Denny Griffith. Airstream CEO Bob Wheeler was hip enough to agree. “This brand has survived for 83 years only by reinventing itself for each generation,” Wheeler says. “If this is going to be relevant for future workers, it needed to be something designed by them that would appeal to them.”More

RVing brings women outdoors
Farm Forum
Since the late 1990s, Sisters on the Fly (sistersonthefly.com) has been RVing in vintage trailers, telling tall tales around campfires, and having “more fun than anyone,” says founder Maurrie Sussman. It started with Sussman and her sister, Becky Clark, who loved camping and fly fishing and wanted to share the experience with their friends. The friends now number more than 4,500 across the United States, Canada, England, and Australia, and they range in age from 21 to 93.More

'Fisher's ATV World' to feature Keystone RV toy hauler
The Elkhart Truth
An RV maker hopes some reality TV product placement will help it gain leverage in the competitive toy hauler segment. Keystone RV has struck a deal with "Fisher's ATV World," a reality TV show on Discovery's Velocity channel, to regularly feature the company's Raptor toy hauler. The show features all-terrain vehicle celebrity Brian Fisher embarking on weekly adventures that involve riding ATVs. Fisher bought a toy hauler several years ago and likes the flexibility it gives him when he and his wife reach the campground.More

1 core principle of social media marketing
By Linchi Kwok
If there’s one core principle that can be applied to any business in social media marketing, it’s this: Listen and respond to your customers. They leave footprints and valuable, free information through their conversations on social media websites. Collect that rich consumer data — it could tell you what they like or dislike about a product or service, who actually buys and uses the product, and which sites are the best for reaching your target customers.More

How much a bad hire will actually cost you
Fast Company
Zappos CEO Tony Hsieh offers new hires $2,000 to leave the company at the end of their first week of training — just to winnow out the people who aren’t serious about working at his company. It’s part of his philosophy of hiring slowly and firing quickly. Where did this obsession come from? According to Hsieh, his past bad hires have cost his company “well over $100 million.”More

Report: Sales trajectory could make Ram number two in pickup sales
Truck Trend
The sales pecking order for full-size trucks has been Ford, Chevy, Dodge (or, more recently, Ram) for the better part of the past three decades. But if trends continue, that established convention may be in for an upset. The Wall Street Journal analyzed sales among the Detroit Three to see if Ram's success was just a short-term flash-in-the-pan or a sustained trend that could see Chrysler's truck brand surpasMore

Free webinar: Get your dealership in order for a visit from the feds
Mike Molino RV Learning Center
Dealers around the country are receiving random visits from federal regulators, and many have found themselves unprepared for the scrutiny. OSHA, EPA, and state labor departments, which traditionally have been passive when it came to dealerships, have stepped up enforcement. Find out if you’re doing what you need to comply with the rules and regulations during a free webinar on Thursday, April 3, at noon ET. More

Business owners: 10 things you need to do before migrating off Windows XP
Forbes
Microsoft ceased user support and security updates for its hugely popular XP operating system beginning March 8, leaving those who are still using the system vulnerable to hacker attacks and data loss. Despite warnings, 36 percent of XP users plan to keep at least one of their devices running on XP. For small businesses with limited IT resources, the percentage is even higher. But not updating is simply not an option. Small businesses need to install a newer operating system like Windows 7, 8.1, or swap over their systems entirely to a Microsoft competitor like Apple or Google.More

How much a bad hire will actually cost you
Fast Company
Zappos CEO Tony Hsieh offers new hires $2,000 to leave the company at the end of their first week of training — just to winnow out the people who aren’t serious about working at his company. It’s part of his philosophy of hiring slowly and firing quickly. Where did this obsession come from? According to Hsieh, his past bad hires have cost his company “well over $100 million.”More