RVDA NewsBrief
May 5, 2010

Thor reports sales jump as economy improves
Proactive Investors
Thor Industries reported a strong increase in preliminary sales and backlog orders for the quarter and nine months ended April 30, 2010, and also announced the divestiture of its Canadian RV operations.More

Survey shows RV travel will rise this spring and summer
A new survey shows that interest in RV travel remains strong, with nearly half of RV owners planning to spend more time on the road this spring and summer than a year ago. According to the latest Campfire Canvass, a biannual survey of RV owners by RVIA, 45.4 percent of RV owners expect to travel more this summer than they did last year; 41.9 percent say they’ll travel the same amount. More than 8.2 million U.S. households own an RV. More

Former U.S. Secretary of the Interior Dirk Kempthorne to keynote RV Dealers International Convention/Expo
RVDA/The RV Learning Center
Former U.S. Secretary of the Interior Dirk Kempthorne will be the keynote speaker for the 2010 RV Dealers International Convention/Expo at the Rio All-Suite Hotel & Casino in Las Vegas, NV, Oct. 4-8. Secretary Kempthorne will deliver his remarks to attendees at the Tuesday General Session on Oct. 5.More

Get your RV service and parts staff ready for summer
RV Learning Center
Train your team now and save 50 percent on the digital (CD-ROM) versions of the RV Learning Center’s learning guides. People who know their jobs make more money for the company and themselves. If that makes sense to you and knowledge is important to you, the RV Learning Center has tools to help you train and teach your people. Learning guides are available for the positions of service manager, service writer/advisor, warranty clerk/administrator, parts specialist, and parts manager.More

Go RVing TV spots now available to dealers for local use
Go RVing
Go RVing's new "Ambassadors of Affordability" television commercials, launched in February to national TV audiences, were made into spots ready for dealers, campgrounds, and show promoters to tag with their own information and run on local television.More

Baseball tailgating season is here
Gazette Online
David Hellweg’s RV looks weird sitting in the lower parking lot of Veterans Memorial Stadium. You see a ton of these RVs on football Saturdays at places like Kinnick Stadium. Hellweg actually uses his for tailgating purposes at the University of Missouri, where his daughter is a student. But this is baseball season, and there’s no better way for the St. Louis resident to travel and watch his son, Johnny, pitch for the Cedar Rapids Kernels. “Kind of home away from home,” Hellweg said. More

Three must-haves of customer experience
Customer Think
Defining customer experience appears to have created mass confusion and disagreement among academics and business professionals alike. While it is difficult to define customer experience in a way that makes sense to companies and customers alike, the author believes that there are three undeniable key elements to customer experience.More