RVDA NewsBrief
Nov. 17, 2010

Free Go RVing Leads-Plus workshop available for dealers
Go RVing is launching a leads-prioritization system in 2011that will take the program to a new level of effectiveness, and dealers can learn more about it at a free informational workshop on Dec. 1 at the National RV Trade Show in Louisville. The event, held in conference room C105, starts with breakfast at 7 a.m., followed by a workshop from 7:30-9 a.m. More

Sales increase for Arizona RV parks
RV parks across Arizona are also seeing an increase in their figures. Jon Heidrich, owner of the Shangri-La RV Resort in Yuma, AZ, said it's a positive sign his customers are returning to his resort. "It's been great. We've had people coming down early this year, actually even a month early. So our occupancy is up almost three percent over last year," he said. "We have folks that have been here 22, 23 years with us now, and they showed up with us when they were 60, 65 years or whatever. Now they're up in their 80s, and they're still with us."More

Airstream selling premium RVs in a recession
Advertising Age
Since Sue Dooley, Airstream vice president of marketing, joined the company 18 months ago, she has been looking to reconfigure its target demographic and elevate the status of the iconic company via partnerships with brands and celebrities like Mercedes-Benz, Bloomingdale's, Matthew McConaughey and Steve Carrell.More

Atlantic City show indicates many still camp in RVs after 100 years
Press of Atlantic City (NJ)
For a century, Americans have been hitting the roads for countless destinations and bringing the comforts and convenience of home along for the ride. The recreational vehicle is celebrating its 100th anniversary this year, and it's clear the allure of the RV and its lifestyle has barely wavered, if not considerably grown, as shown by the atmosphere Saturday at the 17th Annual Atlantic City Fall RV Show at the Atlantic City Convention Center.More

Racing fans create RV city next to Phoenix International Raceway
The Arizona Republic
There is a certain breed of NASCAR fan that comes to the races at Phoenix International Raceway not just for the fast cars but for the giant party that happens among the recreational vehicles. Twice a year, the fans bring their RVs and swell the Southwest Valley desert at PIR to a population that would rank among Arizona's 10 largest cities.More

RVDA to honor Quality Circle Award recipients during reception
RVDA will honor 25 brands built by 12 manufacturers with its Quality Circle Award during the RVDA Members Reception on Monday, November 29, just prior to the opening of the National RV Trade Show in Louisville. The reception will be held in the Crowne “C” Ballroom of the Crowne Plaza in Louisville and will run from 5 p.m. until 6:30 p.m. The manufacturers achieved top scores in the association’s 17th annual Dealer Satisfaction Index survey. More

Leadership caffeine: Managing risk without stifling experimentation
The art and science of management is much about coping with risk. There are few certain outcomes in business, and that’s particularly true when we factor in the reality that people are darned complex and don’t always act rationally. More often than not, says the author of this article, managers and leaders look at their world through the eyes of “what can go wrong?” and base their decisions solely on attempting to minimize those identified adverse outcomes. More