RVDA NewsBrief
Dec. 15, 2010

HGTV to air RV special Jan. 1
HGTV is promising viewers “an insider's look” at all the hottest trends, styles, and RV accessories for 2011. The popular cable network’s special “RV 2011” premieres Jan. 1 at 4 p.m. EST. Host Chi-Lan Lieu will take three families on the shopping trip of a lifetime, searching America's largest RV show in Hershey, PA.More

Winnebago Industries shares rise
Wall Street Grand
Winnebago Industries shares rose above 50-day and 200-day moving averages, following the 48th Annual National RV Trade Show in Louisville, attended by leading dealers, manufacturers, and suppliers. Analysts believe the industry is on the path of slow recovery into 2011 with towable RVs leading the way. More

MVP RV builds an all-electric RV
Riverside (CA) Press-Enterprise
Brad Williams, president and CEO of MVP RV, hopes that his all-electric RV paves the way for more charging stations down the metaphorical road. The company's first and only all-electric model traveled 65 to 70 miles per hour for 180 miles on one charge, Williams said. The second all-electric RV, currently in development, will likely have a better range, he said. Much like monitoring a fuel gauge during a trip, a driver would have to watch his electricity use before running out.More

Make-A-Wish recipient gets chance to spend more time with family
The News Herald (MI)
Sometimes wishes do come true. Destiny Caruso, a 7-year-old living with a debilitating brain condition, made a wish to spend more time with friends and family. Now, thanks to Macy’s and the Make-A-Wish Foundation, she can. Destiny’s true wish was for a pop-up camper to make those trips easier and more fun. Her wish came true last week. All of her friends and family are in Maine, Ohio, and Iowa, and Destiny wanted to spend more time visiting them, but travel is difficult for her.More

Yosemite staff finds ways to manage record crowds
Fresno Bee (CA)
Yosemite National Park this year might reach the nerve-wracking plateau of 4 million visitors. In the 1990s that number meant summer gridlock, gate closures and bad publicity. Yet last summer – the park's busiest since 1996 – there were no gate closures or three-hour waits to get into paradise. The National Park Service has gotten serious about managing crowds at one of America's favorite parks.More

Are you letting the competition drive your marketing?
Customer Think
If your first response to development of messaging and content is to think about the competition, you're giving them the power to own the market. Being reactionary and defensive with your messaging, content, and conversations means you're not being true to your company. You're letting your competition define you. What this behavior really says is that you're a follower. You're an also ran. You're second choice.More