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| January 2, 2020 |
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As 2019 comes to a close, SCAPTA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the SCAPTA News a look at the most accessed articles from the year. Our regular publication will resume Thursday, Jan. 9.
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WebPT
From May 23: By this point, you know that having data to present to referring physicians is important—crucial even—when it comes to effectively marketing your practice and increasing new patient volume. After all, referring providers want to send their patients to the rehab therapists who produce the best outcomes and the highest satisfaction ratings.
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By Jarod Carter
 From April 11: Sturdy McKee took a booming, three-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this podcast, he shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have to excel to win patients.
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PT in Motion
From Nov. 21: Technology is constantly advancing. Just a single generation ago, smartphones, social media, and voice assistant devices didn't exist. Now they are part of everyday life. But with new technology comes new ethical challenges and legal considerations.
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By Heidi Dawson
 From July 11: When we discuss Achilles tendinopathies, we are very likely talking about mid-portion Achilles tendinopathies. This is a fairly common condition that most injury therapists will see on a regular basis. But don’t forget, there is a far less common form of the condition, known as insertional Achilles tendinopathy (IAT). Due to its rarity, how much do we actually know about this condition? Should we be treating these cases differently? Let’s find out!
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PT in Motion
From May 9: Physical therapists (PTs) are very comfortable treating musculoskeletal conditions and prescribing programs that restore or improve movement. When they're working with patients with persistent pain, however, Leonard Van Gelder, PT, DPT, ATC, notes that they must seek out the patients' "thoughts and feelings, and understand how they can influence their experience of pain."
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By Jarod Carter
 From June 6: When I first interviewed Sarah King of Invigorate Physical Therapy, I was extremely impressed by her knowledge of marketing tools and strategies, considering how recently she had opened her cash-based practice. In this episode, I catch up with Sarah about some new additions to her marketing repertoire. Sarah has developed both an offline PT business and an online business serving people with Parkinson's and we discuss all the details of how she's done it … including her strategies for how to build a large Facebook Live audience of current and prospective clients.
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Forbes
From April 11: The field of physical therapy has increased in popularity over the years. The future of the occupation looks bright as well. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, the employment of physical therapists is expected to grow 28% from 2016 to 2026, considered much faster than the average for all occupations.
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By Jarod Carter
From April 11: Sturdy McKee took a booming, three-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this podcast, he shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have to excel to win patients.
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By Heidi Dawson
From Sept. 19: IT band syndrome is the most common cause of lateral knee pain in runners and accounts for up to 14% of all running injuries. It is generally more common in males than females. There has been a huge misconception over the years about the cause of this lateral knee pain condition. I recently listened to a great little podcast on IT band syndrome from BMJ Talk Medicine, entitled "Mythbusting iliotibial band pain with Dr Rich Willy – it’s not friction." I’d definitely recommend giving it a listen yourself, as there are so many great points to take away.
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By Jarod Carter
 From May 9: In this episode, Jarod speaks with Danny Matta, DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice is based within a CrossFit gym. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations.
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