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.APTA-South Carolina News
SC Governor Henry McMaster Celebrates APTA's Centennial Year!
On March 29, 2021, Governor Henry McMaster signed an official proclamation celebrating the 100th Anniversary of APTA. Proclamations are usually signed for a short period of time, however the Governor's office has declared the entirety of 2021 a celebration. This proclamation recognizes and commends APTA for its dedication to improving the health of society over the past 100 years. It also recognizes APTA's members as essential partners in meeting the future health and wellness needs of our country. Happy 100 Years APTA!
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.HEALTH PROMOTION AND WELLNESS
Cognitive effects of aerobic exercise in Alzheimer's disease
IOS Press
Objective:
To examine the immediate and longitudinal effects of 6-month cycling on cognition in older adults with AD dementia.
Exercise may reduce decline in global cognition in older adults with mild-to-moderate AD dementia. Aerobic exercise did not show superior cognitive effects to stretching in our pilot trial, possibly due to the lack of power.
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.INDUSTRY NEWS
Defensive contracting: Extrapolation, e-payment, and virtual credit cards
APTA
Effective care delivery and appropriate payment requires understanding and ongoing review of payer contracts. Sometimes, that's easier said than done: Commercial payer contracts can be complex, and providers often feel they are at the mercy of insurers when it comes to contractual language and requirements.
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The promise and potential of telerehabilitation in physical therapy
Physical Therapy & Rehabilitation Journal
In the context of the global spread of the COVID-19 pandemic, health care services have had to adapt to provide safe delivery of care, limiting what some view as “nonessential” rehabilitation care. The challenges to rehabilitation care access created by the global COVID-19 pandemic have generated intense interest among the rehabilitation community worldwide in the promise and potential of telerehabilitation.
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Does your PT clinic need a marketing software?
WebPT
There’s a software solution for just about everything these days, and while some things are nice-to-haves, others are straight up need-to-haves. That’s especially true if you’re running a medium-to-large PT practice (or one of any size that’s actively growing). For example, you definitely need an EMR. Keeping track of hundreds (or even thousands) of patients on pen and paper—while meeting all of the associated regulatory requirements—is simply not possible. You also definitely need marketing software. After all, how else could you manage your clinic’s engagement with all of your patients—and generate new ones? If you’re still on the fence, read on for six signs that your clinic needs a marketing software, stat.
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Creating a mission statement for your PT brand
Net Health
Let me just say it: I believe in the power of a mission to guide a practice. In my opinion, a mission defines a company’s reason to be, and it allows employees to focus on a single essence for which they stand.
The mission statement is a formal notation of this essence; however, it is in this statement that many private practice owners lose sight of the purpose of the mission itself.
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Won't back down: PTs, PTAs, achieve their specialist, proficiency goals in 2020
APTA
A pandemic may have prevented an in-person event recognizing their achievements, but it didn't stop more than 3,000 PTs and PTAs from the achievement itself — earning board certification or recertification in a physical therapy specialty, or demonstrating advanced proficiency as a PTA. Their efforts were recognized in a March 25 virtual event sponsored by APTA and the American Board of Physical Therapy Specialties.
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Podcast: How to maximize word-of-mouth referrals for a cash-based practice
By Jarod Carter
 Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, Jarod Carter discusses specific strategies that will maximize your word-of-mouth referrals.
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COVID stole your sense of smell? Try physical therapy for your nose
The New York Times
When Laura Drager contracted Covid-19 in July, it was as though someone had suddenly muted her olfactory system.
One morning she was sipping her favorite Gatorade (the yellow one), and two hours later the drink was completely flavorless. She immediately lit a candle and blew it out, but she couldn’t smell the smoke.
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