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To succeed as a content marketer, you must create value. Valuable content gets attention. One piece of valuable content will get a thousands times more attention than hundreds of pieces of "okay" content. So create value. But...

source: Forbes

Those of you who use LinkedIn might want to beef up your security. The professional-networking site said that more than 100 million members' email and password combinations hacked during a 2012 data breach had just been posted...

source: CNet

With the news that over half of the trillions of Google searches happen on mobile, Google announced that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at...

source: Marketing Land

It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given you their email address, which means that they have engaged with you in some way (visited your...

source: Business 2 Community

The art of social media marketing is rapidly becoming a necessary aspect in the corporate world. Today, any progressive enterprise needs to create awareness to the public about its products. Let's assume that you have the best product and you are 100% that the market...

source: The Sociable

Big data leaders at large companies are confident their big data strategies are headed in the right direction, but most also feel that they're struggling to operationalize them, according to a new survey. "Big data is not going away. It's increasing in momentum....

source: CIO


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