SNA eNews
Dec. 5, 2013

SNA Research Conference Proceedings provides invaluable information at your fingertips ... Here's a sample
An Economic Dashboard for Assisting Green Industry Managers in Making Strategic Decisions, Charles Hall and Marco Palma, Texas A&M University

For business owners and executives, being able to understand the economy's "health" and direction can help guide business and investment decisions. Economic indicators are not perfect crystal balls, but they are certainly better than winging it. While it is important to keep a pulse on the economy, few analysts or economists wade through all of these massive volumes of data. Which reports are worth the effort to track on a regular basis and why? This paper has presented a short list of economic indicators that the authors feel are particularly correlated with key driving forces and trends that directly impact green industry businesses today. It is anticipated that green industry business leaders can utilize this information to make better hiring decisions, match inventories to the business cycle (businesses that are sensitive to the economic cycle need larger inventories during periods of economic growth than during recessions), improve business forecasts, and evaluate new business opportunities based on current economic conditions.

This white paper in the SNA Research Conference Proceedings, Vol. 58, 2013, is just a sample of the useful information contained in the SNA Research Conference Proceedings that you can use in running your business. Be sure to take advantage of the 2,933 titles comprised of 11,589 pages (1991-2013) in 13 categories available to you on the SNA website at

Visit us at WinterGreen 2014 and Gulf States Horticultural Expo in January
If you're attending GGIA's WinterGreen 2014, scheduled for Jan. 23-24 in Duluth, Ga., or the Gulf State Horticultural Expo, scheduled for Jan. 30-31 in Mobile, Ala., be sure to stop by the SNA booth. The winter trade show circuit begins Jan. 5-6 at the National Green Centre in Kansas City, Mo. and ends Feb. 5-7 at SCHI in Myrtle Beach, S.C. For a schedule of winter trade shows and educational events in the region, go to We hope to see you in Georgia or Alabama!More

Exciting new Dogwood released by the NCNLA, developed by Dr. Tom Ranney, NCSU
NCNLA sponsors plant breeding programs at NC State University to support the development of new superior plants. Our goal is to introduce new plants that will provide marketing opportunities for NC nurseries and landscapers. NCNLA has a sponsored project agreement for a new line of dogwoods being developed by Dr. Tom Ranney, NCSU. These exciting new plants will be released for commercial production over the next few years. The first of these new hybrid dogwoods to be released is Little Ruby Dogwood™ — Cornus 'NCCH1' PPAF. NCNLA has licensed the marketing rights to Little Ruby Dogwood™ and liners will be available beginning in the spring of 2014. Liners will only be sold to North Carolina NCNLA member nurseries in 2014.More

MLNA extends deepest sympathy to the family and friends of Evert Asjes, III
Evert Asjes, III died Tuesday, Nov. 26, 2013, surrounded by his loving family. He was 77. A lifelong Kansas City resident, Evert treasured all good things about His Town, including the Royals, Chiefs and every persuasion of BBQ. He was better than Google maps about giving good directions and loved to expound on the city's landmarks and history.

Born June 6, 1936, to Kathryn Duncan Asjes and Evert Asjes Jr., he was an Eagle Scout, graduated from Pembroke Country Day School for Boys (class of 1954) and received a degree in landscape design from Kansas State University in 1958. Evert was the third generation of his family to run Rosehill Gardens, which was established by his grandparents (immigrants from Holland) in 1914.

Evert also valued and appreciated his tenure on the Kansas City, Mo., City Council during which he chaired the Finance Committee and the Housing & Community Development Committee. He is a past chairman of the City Plan Commission, the Citizens Association and the Center School District Board. He supported many community nonprofits, including Marillac Center for Children, Kansas City Public Library, Kansas City Repertory Theatre, Nelson-Atkins Museum of Art and Powell Gardens.

Visitation will be Friday, Nov. 29, 6 to 8 p.m., Stine and McClure Chapel, 3235 Gillham Plaza. A celebration of Evert's life will be Saturday, November 30, 2 p.m., Unity Temple on the Plaza D.W. Newcomer's Sons Funeral Homes, Cemeteries, Crematories. 816-931-7777

Open position: Research Assistant Professor — Nursery Sustainability and Production
Develop and execute a woody ornamental research program to improve the quality of nursery stock and sustainability of production practices in the Tennessee nursery industry. Position has the support of a full time technician. For complete description and requirements go to Position # 002130. Closes Dec. 26, 2013.More

TNLA extends deepest sympathy to the family and friends of Mr. Louis A. Hawkersmith
Louis A. Hawkersmith, age 82, of Tullahoma, Tenn., passed away Tuesday evening at the Centennial Medical Center in Nashville. Funeral services were conducted at 2pm, Saturday, November 30 at the First United Methodist Church in Tullahoma with Rev. Paul Purdue officiating. Burial followed in Rose Hill Memorial Gardens.

Mr. Hawkersmith was born in Winchester, Tenn., the son of the late Will and Irene Crawford Hawkersmith. He was the owner and operator of Hawkersmith & Sons Nursery in Tullahoma and was a member of both the Middle Tennessee Nursery Association and the Tennessee Nursery Association where he was named a lifetime member in 1991. He was also a member of the Tennessee Walking Horse Breeders Association, was named the Conservation Farmer of the Year in 2004. Louis was a member of the First United Methodist Church in Tullahoma. Mr. Hawkersmith is survived by his loving wife, Mrs. Jean Hawkersmith of Tullahoma, children: Pam Hawkersmith of Manchester, Steve (Linda) Hawkersmith of Tullahoma, Paige (Gary) Edwards of Dawson, Georgia, grandchildren: Hayden Hawkersmith, Shannon (Billy) Hamblin and Ginger (Jordan) Ennis, great grandchildren: Faith and Autumn Hawkersmith, Jackson & Cody Hamblin, Steven and Landon Ennis, and one Brother, Leon Hawkersmith of Estill Springs. More

14 tips to build holiday traffic in your garden center
Today's Garden Center
Forget home for the holidays — you want customers out of the house and strolling about your grounds this and every Christmas season. Better, you'd love to have them count the experience at your garden center among their most pleasant holiday memories. Here are some proven ways — in words and pictures — to accomplish both goals, courtesy of some of the country's more savvy marketers.More

Research helps meet consumer's floral desires
Greenhouse Management
The American Floral Endowment and researchers from the University of Florida present compelling evidence about just how enticing and alluring flower fragrance is to consumers, among other scintillating findings, in three new consumer preference studies. In one report, researchers aim for a better understanding of what flower buyers really want — color, shape, size, fragrance, etc. — to better meet consumer demands and increase sales, and the results show consumers overwhelmingly desire fragrance.More

Predictions: What will the next 30 years hold for growers and greenhouses?
Greenhouse Grower
Since Greenhouse Grower was founded in 1983, our industry has evolved in ways we never could have predicted. Only time will tell what the future holds for us. Will growers change their crop mixes to appeal to health-minded consumers? Will e-commerce change the face of garden retail forever? And what impact will technology have on how and where growers produce plants? Here are a few predictions for the next 30 years.More

How did 1 grower optimize efficiency by automating its plant handling?
Greenhouse Product News
As most nurseries have experienced at one time or another during the busy spring growing season, there are just not enough hours in the day to get to all the critical tasks that a nursery must attend to. Altman Plants is no exception. One of the major crops at Altman Plants is roses, with over 60 acres in production. Spacing on time is a critical task with roses; unfortunately, much of that spacing needs to occur during the peak shipping weeks, creating huge strains on labor availability.More

The do's and don'ts of native gardens
Lawn & Landscape
There's no doubt it can be difficult to find contractors who utilize sustainable practices. But as more clients show interest in sustainable landscapes, it's becoming a growing need. Asia Scudder, MLS, of Oklahoma-based Native Landscapes recently gave a presentation on working with builders on sustainable landscape design. There are some important considerations to take into account when pitching a sustainable focus to clients.More

Plant breeder establishes million-dollar endowment
Nursery Management
Veteran University of Hawaii at Manoa plant breeder and corn expert James L. Brewbaker has established an endowed fellowship with outright and estate gifts totaling $1 million. The James L. Brewbaker endowed fellowship will assist full-time graduate students who are studying plant breeding in the Department of Tropical Plant and Soil Sciences at the UH Manoa College of Tropical Agriculture and Human Resources.More

Tough trucks for tough jobs
American Nurseryman
Utility vehicles come in all shapes and sizes, ranging from crossovers to vocationals and semis. But for everyday work at the nursery or on the job site, midrange pickups and cabovers provide the reliability and adaptability green industry pros require.More

Finding opportunity in 'winter gardening'
Lawn & Garden Retailer
Today, Christmas isn't just a holiday, it's an entire season. It has consumed Thanksgiving, reaches into October as much as it feasibly can and stretches long into the New Year. What once was only three or four weeks of a decorating season is now three or four months. Our little two or three page price list now numbers over 30 pages. Essentially, "Christmas" decorating has become "winter gardening" and with that trend change comes tremendous opportunity.More