SPPA eNews
Jan. 3, 2014

Distributors: Vote now for your favorite supplier and multi-line rep
SPPA
Voting is now open for the annual SPPA Awards. Distributors can vote between now and Jan. 10 for the favorite Supplier, Factory Rep and Multi-Line Rep. The winners will be announced on Jan. 28 during our membership luncheon held in conjunction with THE Show of the South in Birmingham. Distributors can vote online.More

Register online for THE Show of the South

Online registration is open for THE Show of the South, presented by SPPA. THE Show, scheduled for Jan. 28-29, is two months earlier than usual to give distributors a head start in the new year on picking up catalogs and seeing new products. “This will be the largest show in our region, which includes Alabama, Louisiana, Mississippi and the Florida panhandle,” says Charlie Cochran, president of SPPA.

In addition to the tradeshow, THE Show of the South also features professional development seminars, a membership luncheon and casino party. Check out the schedule and register for all events online at http://www.sunbeltppa.org/tradenbspshow.htm.

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13 signs it's time to leave a trade show
Trade Show News Network
You invest a lot in the trade shows that you exhibit at. How much? At 36 percent of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget. So which trade shows are worth your marketing investment?More

After Twitter IPO, what's next for social commerce in 2014?
Business 2 Community
2013 was a big year for social commerce. If Facebook’s IPO in 2012 made social commerce “real” then Twitter’s IPO this year further established the potential of the social commerce market. It also brought some credibility back after Groupon’s challenges as a public company. However, while social media giants like Facebook and Twitter are poking around the edges in social commerce, the rest of the market (and there are a lot of us) is trying to figure out what’s next? More

Sales of small business expected to climb in 2014
PPAI
The time may be ripe for buying and selling small businesses in 2014. In a nationwide survey of business brokers conducted by BizBuySell.com, an online marketplace for buying or selling small businesses, 68 percent of respondents reported an increase in the number of transactions in 2013, and 83 percent felt that there will be even more sales of small businesses in 2014.More

5 keys to mobile ecommerce optimization in 2014
Practical Ecommerce
Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or large laptop devices in 2014, further demonstrating just how important mobile site optimization may be for online retailers. Mobile commerce accounts for as much as 23 percent of online sales as of the fourth quarter of 2013, and there is growing evidence that consumers prefer using tablets or other mobile devices to shop, according to reports compiled by conversion rate optimization firm Invesp.More

Why brands should be more concerned with webrooming
Brafton
Showrooming has been a game-changing trend that forced companies to get serious about their content marketing and SEO strategies. With internet-enabled devices, consumers don’t have to trust retailers’ price points. They can compare prices no matter where they are. Marketers worried this development would cut into sales, but the industry hasn’t seen a catastrophic impact. Part of the reason for brick-and-mortar buoyancy may be a separate trend, called webrooming, that nurtures leads online with brand content before prospects are ready to buy in stores.More

13 signs it's time to leave a trade show
Trade Show News Network
You invest a lot in the trade shows that you exhibit at. How much? At 36 percent of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget. So which trade shows are worth your marketing investment?More

Distributors: Vote now for your favorite supplier and multi-line rep
SPPA
Voting is now open for the annual SPPA Awards. Distributors can vote between now and Jan. 10 for the favorite Supplier, Factory Rep and Multi-Line Rep. Jan. 28 during our membership luncheon held in conjunction with THE Show of the South in Birmingham.More

With 3-D printing, clothing that leaves out the sewing maching
The New York Times
Will the 3-D printer replace the sewing machine as the favored tool of fashion designers? In recent months, 3-D-printed clothes and accessories have shown up on “Project Runway” (a contestant printed belts), the actual runway (the Dutch designer Iris van Herpen’s 3-D printed collection called Voltage) and on the Neiman Marcus website.More

The less is more approach to social media marketing
Forbes
One way to get back in control of your time in 2014 is to spend less time on social media. That’s not so simple if you use Facebook and other sites for marketing your business. Forbes spoke recently with Michael Fernandez, co-founder and owner of Factory 360, an experiential marketing firm in New York City that has served clients such as SVDEKA Vodka, ESPN, Chase and PayPal, about how to pull this off. Here are some tips.More

Small businesses' outlook for new year: Somewhere between 'eh' and 'blah'
The Washington Post
On Main Street, some business owners seem worried about the coming year, according to a new poll. Then again, nearly a quarter think business is looking up. Nearly one in four small business owners (23 percent) are more optimistic about the future of their firms now than at this time last year, while slightly more (28 percent) say their outlook has dampened. Nearly half say they feel about the same as they did at the end of last year, according to the poll, which was conducted by Gallup and Wells Fargo.More

4 marketing trends for 2014
PPAI
It’s that time of year again. The period after New Year's that I call Predictapalooza. Media stories are flooded with 2014 predictions, whether in sports, economics or fashion. We couldn’t let this season pass without Promotional Consultant Today’s own 2014 predictions. Pass along these marketing predictions to your customers and position yourself as the expert they need to count on for their promotional efforts in the coming year.More