SPPA eNews
Jan. 16, 2015

Vote now for your favorite SPPA suppliers, multi-line reps and distributors
Voting is now open for our annual member awards — and there are more awards than ever. Distributors can vote for their favorite supplier company, factory rep and multi-line rep. This year, for the first time, suppliers can vote for their favorite distributor company and distributor sales rep.

Voting ends at noon on Wednesday, Jan. 21, 2015, and the awards will be presented at the SPPA Membership & Awards Luncheon on Jan. 27 in Birmingham, Alabama. Tickets for the luncheon are available online at www.sunbeltppa.org.

DISTRIBUTORS — click here to vote.
SUPPLIERS and MULTI LINE REPS — click here to vote.

4imprint to expand in Wisconsin city
An Oshkosh, Wisconsin, company is adding on — and that means more jobs for the community. Promotional products retailer 4imprint says it plans to build a 100,000-square-foot addition at its distribution center on the city's west side, plus lease another 25,000 square feet next to its North American headquarters in downtown Oshkosh. Company leaders say the $8-9 million expansion of the distribution center will help 4imprint keep up with increased demand as well as provide space for its free promotional products sample programs, embroidered apparel products and distribution workers. More

Lights ... Camera ... Potato chips galore!
The scene along Jarves Street in Sandwich, Massachusetts, was somewhat incongruous for a January day. For starters, state police vehicles with blue lights had blocked off the road at Main Street and Route 6A. Two Lay's potato chip vans were parked diagonally in front of Beth's Bakery and Café. A drone about as big as a breadbox buzzed about 50 feet overhead.More

Is your business making these common Facebook mistakes?
By Anna Wickham
Your business's Facebook page and your personal Facebook page may look similar, but they are a lot more different than you think. One of the mistakes we often see is businesses using Facebook as they've always used it for their own personal profile. However, posting on Facebook for your business requires a whole different set of rules, best practices and things to avoid. These common Facebook marketing mistakes could be costing you and your business valuable customers. More

Oklahoma promotion company owner loves to learn, make connections
The Oklahoman
"If you are successful, it's because somewhere, sometime, someone gave you a life or an idea that started you in the right direction ... you're indebted to life until you help someone, just as you were helped." Ever since Teresa Moisant read the aforementioned quote somewhere years ago, she's kept it tacked up in her office at southwest Oklahoma City, Oklahoma-based Moisant Promotional Products.More

T-shirt presses are ready for a Packers win
A local Wisconsin company is preparing the presses in anticipation of a Green Bay victory. Promotional Designs of Green Bay is preparing to print NFL locker room NFC Champions tees. Three machines will be ready to print. With a Packers win, printing will begin immediately following the game and will continue through the night to fill orders. Promotional Designs is preparing to make between 20 and 30,000 shirts.More

3 consumer-centric trends your business needs to know
By Emma Fitzpatrick
Now that the New Year's bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year's goals, be sure you're moving in the right direction. In order to increase sales, customer acquisition and traffic, your business needs to be communicating with shoppers in the way that works best for them. Read on to learn the three biggest marketing trends to help you better connect with your customers and make 2015 the most successful year yet.More