SPPA eNews
Jan. 23, 2015

SPPA announces finalists for member awards
Voting has ended for this year's SPPA Member Awards and we're proud to announce the finalists in each category. These finalists represent the top vote-getters for each of their categories. The winners will be announced at the SPPA Membership and Awards Luncheon on Tuesday, Jan. 27 during education day at THE Show of the South. Tickets for the luncheon can be purchased online at https://SPPAMemberLunch.eventbrite.com.

Distributor Company Finalists
5 or fewer sales reps

Concepts & Associates
Promotional Creations
Headway Specialty Advertising

Distributor Company Finalists
6 or more sales reps

Logo Branders
Zebra Marketing

Distributor Sales Rep Finalists
companies with 5 or fewer sales reps

Tim Hennessy, Sr., Concepts & Associates
Donna Marcoux, Donna's Promos
Michelle Todd, Promotional Creations

Distributor Sales Rep Finalists
companies with 6 or more sales reps

Liz Hulsey, Zebra Marketing
James Shaw, Geiger
Kimble Walch, Zebra Marketing

Supplier Company Finalists
Crown Products
Hit Promo

Factory Rep Finalists
Jason Beeker, Hit Promo
Amy Norwood, Crown Products
Lark O’Neal, Norwood/BIC Graphic

Multi-Line Rep Finalists
Jim Maddox
Karin Otterstrom
Kevin Ridgway
Jeff Stepp

Last chance to pre-register for THE show of the south
Today is the deadline to pre-register for THE show of the south and purchase tickets for the Membership & Awards Luncheon. A complete schedule and registration links can be found online at www.sunbeltppa.org.More

8 Best Multi-Line Reps to be honored by PPB
PPAI Publications
PPB announces its Best Multi-Line Reps for 2015. Nominations were received from suppliers, peers and clients, and an in-house panel of judges considered the following criteria in selecting this year’s recipients: level of responsiveness, customer service, creativity, follow-up and initiative to help their customers win and keep business.More

Customer retention is king: The future of retention marketing
Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked "driving sales" as their highest concern while "engaging customers" and "building customer loyalty" tied for last place. This is despite clear evidence that existing customers are more valuable than new customers. As I covered in the first part of this series, Retention Marketing efforts have recently gained more traction. Consumers today have short attention spans and an excess of options, and marketers have had to adjust accordingly.More

12 online marketing blogs every small business owner should read
Huffington Post
Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving. Reading the top online marketing blogs is a great way to keep up with industry news, changes, helpful guides and "how-to" posts. With so many blogs out there how does the average small business owner know what ones are worth his or her time?More

Measuring the impact of social media on your business
Spending on social media continues to soar, but measuring its impact remains a challenge for most companies. When The CMO Survey asked marketers how they show the impact of social media on their business, only 15 percent cited they have been able to prove the impact quantitatively. This low percentage is not completely surprising given that social media is a recent innovation that companies are quickly trying to understand and direct to the most profitable ends.More

The basics of buying a franchise
Buying a franchise offers many advantages that aren't available to entrepreneurs starting a business from scratch. Perhaps the most significant is that you get a proven system of operation and training in how to use it. New franchisees can avoid a lot of the mistakes startup entrepreneurs typically make because the franchisor has already perfected daily routine operations through trial and error.More

Why programmatic advertising is here to stay
It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there's no sign of a slowdown. Indeed, several forecasts from eMarketer, MediaPost and BI Intelligence point to significant growth for the industry in the years ahead. What's far more surprising is just how rapidly programmatic is growing.More