SPPA eNews
Jan. 31, 2014

Safety measures demand postponement of trade show until March as Birmingham, Ala., area and surrounding South continue struggle to recover
SPPA
Sunbelt Promotional Products Association (SPPA) board members heeded safety officials’ calls to allow the Birmingham, Ala. to recover from a recent epic winter storm by delaying its Jan. 28-29 trade show at Cahaba Grand Conference Center until spring. Sunbelt originally believed it could delay the show until Jan. 30, but weather is dictating otherwise. The final decision was made in a specially called board meeting the morning of Jan. 29, after it was also discovered that many exhibitors from around the region are severely affected by the storm.More

$20 million and counting: Feds tackle counterfeit goods ahead of Super Bowl
Fox News
The feds have already set a Super Bowl record — by seizing some $20 million worth of phony gear smuggled in from all over the world as Sunday's game approaches. "We have seized upwards of $20 million worth of counterfeit merchandise, most of which is related to the Super Bowl," said Special Agent in Charge James T. Hayes of Homeland Security in New York. "We've executed 11 arrests so far and expect to make more in the coming days."More

The trade show afterburn
PPAI
Two weeks ago, The PPAI Expo helped kick start our industry's trade show season. Over the next few months, regional associations and other promotional products organizations will be hosting trade shows that feature education, networking and, of course, a bevy of products. But what about after the trade show? You attend, you network and you gain great contacts and ideas. What do you do with all of this information when you return to the office?More

Does Squarespace's DIY Logo tool promote bad design?
Wired
Squarespace Logo, the newest tool from Squarespace, has a simple goal: Demystify the design and creation process so non-designers can turn their ideas into glossy realities without spending too much time or money doing so. It's a slick little tool that will come in handy for a lot of people who know little (or, sadly, care little) about the nuances of professional logo design. And yet, post-launch, professional designers across the web erupted, incensed by Squarespace's mission of making a design tool accessible to the masses. Some said the tool minimizes the hard work that goes into logo design. Others claimed this would put green designers and freelancers out of business. And a certain contingent just thought the logos are ugly.More

Sharing a message is now easier than ever with Switch's LED T-shirt
Digital Trends
Many of us immediately associate the phrase wearable technology with smartwatches and products like Google Glass, but we're also getting closer to our clothes linking up with our smartphones too. The latest, and coolest example yet is tshirtOS 2.0, a funky digital shirt with an LED display on the front, ready to broadcast your message to the world.More

7 actionable ways to get email subscribers from Pinterest
Business 2 Community
Pinterest is a huge social media marketing tool. Surprisingly, there are small business owners who earn substantial revenue through Pinterest, promoting affiliate and own products. They successfully draw traffic, email subscribers and build brand identity through Pinterest, market to them and generate sales. You too can do the same. More

Safety measures demand postponement of trade show until March as Birmingham, Ala., area and surrounding South continue struggle to recover
SPPA
Sunbelt Promotional Products Association (SPPA) board members heeded safety officials’ calls to allow the Birmingham, Ala. to recover from a recent epic winter storm by delaying its Jan. 28-29 trade show at Cahaba Grand Conference Center until spring.More

Here's the swag all fans will get at the Super Bowl
Business Insider
In anticipation of the New Jersey Super Bowl and the possibility of bad weather, everybody attending this year's big game will receive a seat cushion with an attached gift bag that includes a number of items to help the fans stay warm. Mike Francesa of WFAN in New York City got ahold of one of the Super Bowl seat cushions and revealed all of the items in the bag.More

8 traits of great sales people
Inc.
Inc.'s Tim Searcy recently performed an audit for a mid-sized company in which he examined their sales staff against a standardized assessment test as well as their performance data. The results may confirm some of the things you already know, but there were some surprises. Here is a brief recap of the analysis. More

5 common marketing mistakes CEOs make
Inc.
Most entrepreneurs are experts in software, hardware or the particular line of business they've chosen to pursue. Most are not, however, expert in the nuances of marketing or public relations. As a result, they may be making mistakes they're not aware of. As someone who started his own PR firm 18 years ago and has counseled countless startups along the way, Steve Cody shares five marketing missteps that businesses frequently make.More

USPS raises stamp prices
KWQC-TV
The U.S. Postal service has raised the price of a first class stamp to 49 cents as of Jan. 26. It's the biggest price hike from the postal service in more than a decade. The increase that took effect raised the price of a first class stamp three cents. The price of a postcard stamp also increased by a penny. The U.S. Postal service says, when it comes to these price increases, it had no choice.More

10 tax write-offs you aren't using to your advantage
Mashable
You already know that you're legally obligated to pay your taxes, but that doesn’t mean you should pay more than you owe. Each year, American taxpayers leave money on the table by missing some key deductions. Run through these commonly overlooked write-offs to see if there are any you should be taking. It might just mean more money in your pocket this year.More