SPPA eNews
Feb. 7, 2014

THE Show of the South is rescheduled for March
SPPA
THE Show of the South, which was postponed due to last week's winter storm, has been rescheduled for March 17th and 18th in Birmingham, Ala. SPPA has re-booked the original venues for the March event. The seminars and casino party will be at the Birmingham Marriott and the show will return to the Cahaba Grand Conference Center. "The casino party will now be on St. Patrick's Day," says James DeBoer, vice-president of SPPA and chairman of the social/networking committee. "We will be able to make the party even bigger and better than originally planned."

SPPA President Charlie Cochran is also optimistic about the new dates. "We are so appreciative of the support and encouragement we've received from our exhibitors and members over the past week. I think everyone is pulling together to make sure this is one of the best shows in our history. Already, we've added three new exhibitors that weren't originally scheduled to be at the show!"

The SPPA website (www.sunbeltppa.org) is the best place for up-to-date information as plans for the show are finalized. The Birmingham Marriott is offering a special rate for show attendees and that information is available on the SPPA website as well.More

Showdown Displays announces John Lundberg retirement
Showdown Displays
Showdown Displays® announced the retirement of veteran promotional products salesman, John Lundberg at their 2014 National Sales Meeting. Recognition and gratitude were given to John for his notable contributions to their success. John Lundberg retires as Showdown Displays® Vice President of National Accounts.“Few individuals have the forethought, creativity and vision that John displays on a daily basis.” stated Kevin Walsh, Showdown Displays® Senior Vice President of Sales and Marketing.More

Showdown Displays announces sales award winners
Showdown Displays
Showdown Displays® kicked off PPAI Las Vegas with a bang! During their National Sales Meeting, they announced the 2013 sales award recipients. Awards were given out for: Independent Sales Representative and Factory Sales Representative of the Year.

Receiving the Independent Sales Representative award was: The Watson Group, which includes Bo Turner and Tina Jameson-Brown. The Watson Group services the South East region of the U.S., which is where they are also headquartered. The 2013 Factory Representative of the Year was awarded to Kirsten Olson, the Key Account Representative for the Mid-Atlantic region.More

Quality Logo Products: Marketing is the differentiating factor
Small Business Trends
A mug is a mug is a mug. That’s why Quality Logo Products spends so much time on marketing and customer service. The company has 80 employees at its Aurora, Ill. headquarters. Forty percent of them, with the exception of the accounting department, are in IT, content and media marketing. They are in charge of what sets Quality Logo Products apart from others that do what they do: The company’s website.More

Sales clinic: How to penetrate dream accounts
My Print Resource
Dream accounts are those high potential prospects that would have a huge impact on sales and compensation. Every printing salesperson and printing company owner has at least one dream account within their local geography. It is in these accounts that there is a perfect fit and large potential for what the print provider sells. Since most dream accounts are non-customers or significantly under-penetrated accounts, there is generally a large investment of time required for the salesperson to generate business. More

USPS 'Every Door Direct Mail' connects businesses with target customers
BusinessNewsDaily via Fox Small Business
The U.S. Postal Service is making it easier for small businesses to attract new customers. The USPS recently launched a new online tool for its Every Door Direct Mail feature to help small businesses find demographic data for specific delivery routes; review and inspect the size of mailings, to be sure they meet standards; and view larger ZIP code area maps.More

Lifting the minimum wage big deal for small firms
The Associated Press via ABC News
The dollar amounts may seem modest, but proposals to lift the minimum wage are a big deal for small businesses. It's an issue that affects large and small companies. But larger companies are more likely to have the financial resources to absorb higher payroll costs. Opponents say a higher minimum wage could force businesses to lay off workers. Supporters say a fatter paycheck will make employees happier and more productive, and help companies attract better workers. The debate over the minimum wage has intensified. More

5 crazy apparel innovations you need to know about
PromoMarketing
For a long time, the only things “cutting edge” about the apparel industry were the blades on the garment-cutting machines. Sure, you had your moisture-wicking and antibacterial fabrics, your ultra-high-molecular-weight polyethylenes and other assorted, unpronounceable materials, but that stuff’s only cool if you have a master’s degree in particle physics. Where was the apparel that could “wow” potential buyers on the first look, without having to get all science-y? Where were all the scratch-n-sniff jeans?More

Showdown Displays announces John Lundberg retirement
Showdown Displays
Showdown Displays® announced the retirement of veteran promotional products salesman, John Lundberg at their 2014 National Sales Meeting. Recognition and gratitude were given to John for his notable contributions to their success. More

Does Squarespace's DIY Logo tool promote bad design?
Wired
Squarespace Logo, the newest tool from Squarespace, has a simple goal: Demystify the design and creation process so non-designers can turn their ideas into glossy realities without spending too much time or money doing so.More

Safety measures demand postponement of trade show until March as Birmingham, Ala., area and surrounding South continue struggle to recover
SPPA
Sunbelt Promotional Products Association (SPPA) board members heeded safety officials’ calls to allow the Birmingham, Ala. to recover from a recent epic winter storm by delaying its Jan. 28-29 trade show at Cahaba Grand Conference Center until spring.More

Avoid partnership pitfalls
PPAI
Promotional Consultant Today recently shared the power of partnership in business and the key elements of a successful partnership. However, partnerships can easily go awry, especially when expectations and actions have not been clearly communicated. In part two of this series, Promotional Consultant Today shares several key pitfalls to avoid when establishing a successful business partnership.More

Here's what happens to Super Bowl shirts that name the wrong champion
Business Insider
Both the Seahawks and the Broncos have already been declared Super Bowl champions on tens of thousands of t-shirts, hats, and other merchandise. That’s how manufacturers fulfill the immediate post-game demand for fan gear — by making it ahead of time, long before knowing which team will come out on top. So where does all the losing team’s merchandise go?More

How to use Facebook ads for local businesses (and why they work)
Business 2 Community
The first place local businesses generally start when advertising online is with Google. For most businesses this is the best idea, but not for all. When people usually buy something locally and on a more regular basis, say groceries, dry cleaning services, or cosmetics, they’re probably not going to search online to buy those things. They just want to go to the nearest store to get them now. So to drive in-store sales with online ads, you need to be able to both target the right people in your local area, and reach them somewhere that they’ll see it. The one website that allows you to do both of these things is Facebook. More