|Feb. 15, 2013|
Registration open for Spring Showcase March 12-13
The SPPA Spring Showcase is right around the corner and registration is now open for the membership meeting, seminars, casino party and show. "Distributors will be excited when they arrive in Birmingham for this year's show," says SPPA President Tim Hennesey. "We've sold more booths, added more seminars, and have even planned a casino party."
The membership meeting, professional development seminars and party will be held at the Birmingham Marriott. The show will be right across the street at the Cahaba Grand Conference Center.
For a complete schedule of events, list of exhibitors and description of seminars, go to www.sunbeltppa.org or call the SPPA office at 205-588-8004. More
SPPA names new executive director
SPPA has named Mark Farrar as the new executive director for the association. Mark and his staff took over the management of SPPA on Jan. 1. In addition to SPPA, Mark manages the Promotional Products Association of the Mid-South (PPAMS) and the American Advertising Federation Nashville (AAFN). He's been in association management for 14 years and was named as one of Nashville Business Journal's Top Forty Under 40 business leaders.
"I already have many friends in SPPA and I'm excited to work with them to grow this association and hopefully everyone's business in this region. My predecessor, Ashanti Pretlow, has been a valuable peer for several years and continues to be a tremendous resource as we make this transition."
With this change has come a change in contact information for SPPA:
Address: P.O. Box 1062, Shelbyville, TN 37162
New seminar format for Spring Showcase
Professional development at the SPPA Spring Showcase this year will be fast-paced and exciting. Attendees will take advantage of training and ideas from five different speakers in six different sessions. "This is probably the most speakers SPPA has ever brought together at one event," says past president Dianne Watson. The new format will have two speakers in each session, each with a different topic. Following their presentations the speakers will team up to offer an interactive group discussion and Q&A session.
All of the seminars will be held on March 12th at the Birmingham Marriott, the day before the SPPA Spring Showcase.
This year's professional development includes:
SAGE Training: March 12, 10 - 11 a.m.
Learn about all of the new features and functionality of the SAGE WebExpress Pro sites and how they can help you market your distributorship better. We'll show several example websites that include all of our web products; from websites that are utilizing our web products within their own website framework, to showing you the different features and flexibility of our website content management system. In addition, find out how to perform the initial setup and configuration of your site to give you a professional, powerful web presence to support your business.
New Technology Forum: March 12, 1:30 - 3 p.m.
Speakers: Paul Kiewiet and Stacy Garrett
Session 1: The New Rules of Marketing
How does one reach today's buyers? Social Media is the new Social Marketing. Today's buyers look different, shop different and find value in new ways. Marketing is a multi-lane highway now and the communications go in more directions than just two. Learn what the new tools are and where the market is going. This presentation is not about How to use Social Media. It is about WHY to use Social Media. It explains the trends and market conditions that are driving the changes.
Audiences will learn:
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