SPPA eNews
Mar. 7, 2014

SAGE announces Email Campaigns service
SPPA
SAGE announces SAGE Email Campaigns, a brand new service for designing, scheduling, and sending dynamic email campaigns to distributors’ clients. The new email campaigns service, part of the brand new SAGE Online™ 10. 5 , is a full-featured email design and distribution system that includes several useful features.More

Dale Denham to speak at THE Show of the South
SPPA
We’re bringing two of the top-rated and best-attended seminars from PPAI Expo to Birmingham, Ala., in a couple of weeks for THE Show of the South. Dale Denham, MAS+ will be presenting “12 Technologies to Increase Efficiency” and “Maximize Mobile” on Monday, March 18. Both sessions are free for show attendees.

Dale is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. He’s recognized as the promotional products industry’s top technologist. More

HanesBrand to make new acquisitions a priority following Maidenform purchase
Promo Marketing
Apparel basics manufacturer HanesBrands, Winston-Salem, N.C., is in the market for new companies to acquire in order to sustain its growth. "It is time to turn our attention to the next priority: acquisitions," Richard Noll, CEO of HanesBrands, said on a recent investors' call. The company best known for its line of T-shirts saw net sales for the year increase 2 percent to $4.63 billion in 2013, with a 12 percent increase in the fourth quarter attributed in part to HanesBrands' acquisition of Maidenform, which was completed in October for $583 million.More

Quad/Graphics CEO vows to keep fighting bulk mailing increases
Milwaukee Business Journal
A bill seeking to increase bulk mailing postal rates isn't setting well with commercial and specialty printer Quad/Graphics Inc., especially at a time when the printing industry is at a tipping point, said CEO Joel Quadracci. In 2013, Sussex, Wis., -based Quad co-mailed about 5 billion magazines, catalogs and letter-size mail pieces. During the earnings call on Feb. 27, Quadracci told analysts that the 6 percent U.S. Postal Service increase that went into effect on Jan. 26 included a 4.3 percent emergency increase. More

If you want loyal customers, find your 'Inverted Jenny' first
Forbes
Late last year, the U.S. Postal Service recreated one of their most famous failures: a 1918 blunder on a sheet of stamps, any one of which is worth a fortune today. While in production, a sheet of stamps was flipped, inverting the image of the “Jenny” biplane, making them a sought-after rarity for collectors. In 2013, the U.S. Postal Service celebrated its old mistake with a new “Inverted Jenny” campaign. Organizations like the USPS are finding creative ways to connect with their customers using two key ideas: the principles of scarcity and exclusivityMore

SAGE announces Email Campaigns service
SPPA
SAGE announces SAGE Email Campaigns, a brand new service for designing, scheduling, and sending dynamic email campaigns to distributors’ clients. The new email campaigns service, part of the brand new SAGE Online™ 10. 5 , is a full-featured email design and distribution system that includes several useful features.More

5 unique ways containers can add 'pop' to retail sales
Retail Customer Experience
Greg Swistak's company, Ikoniq, loves to help retailers provide dramatic customer experiences with portable carts and kiosks, but of late they're seeing additional interest in pop-up style stores fashioned from recycled shipping containers.More

Flanagan wins PPB Multi-Line Rep of the Year
Starline
Starline is very pleased to announce that Tom Flanagan of Flanagan & Associates was awarded the honor of PPB's Best Multi-Line Reps for 2014. Flanagan & Associates represents Starline in Florida, North and South Carolina, Georgia and Puerto Rico.More

Treasury budget would focus on IRS, small businesses, underserved areas
The Washington Post
The White House’s proposed 2015 budget would provide $13.8 billion to the Treasury Department, representing a slight downgrade of about 1.6 percent compared to the spending level for this year. The budget blueprint also calls for $1.5 billion to help spur lending for small businesses, $225 million for a fund to encourage job growth and healthier communities in underserved areas and plans for assessing the production and use of coins, including the penny.More

Buckyballs vs. The United States of America
Inc.
"We coulda been a Lego! We coulda been a Rubik's Cube!" Instead, Craig Zucker is in a shared workspace in Brooklyn, N.Y., hanging on. It's like a bad dream: He's no longer selling Buckyballs — the tiny magnetic desk toys that did $40 million in sales in just four years. Instead, the 34-year-old is selling Liberty Balls, chestnut-size magnets that are weaker, lamer, and much less lucrative. More

Behold: A business card that plays Tetris
Kotaku
Lots of people have business cards, but most cards are unfortunately kind of forgettable. Not this business card, though — this one is more likely to be a time sink, thanks to the playable Tetris it features. The card belongs to Kevin Bateske, and it can be played for up to ten hours. He used an Arduino board and an OLED display, and he's hoping to raise money to sell cards with similar interactive capacities according to his website.More