SPPA eNews
Mar. 21, 2014

Supply chain the 'secret sauce' for Hanesbrands
An upbeat Hanesbrands has raised its guidance for the year ahead and expects sales to break through the $5 billion barrier for the first time. At the heart of this momentum is its Innovate-to-Elevate strategy, combining brand power with product innovation — and a low-cost supply chain that the basic apparel maker sees as its "secret sauce." "Our goal is to deliver big ideas that we can charge for, and ones that we can manufacture at large scale in our supply chain and expand margins by driving the cost per unit down," explains co-chief operating officer William Nictakis, speaking at the company's recent investor day.More

Trimark powered by Leed's continues to grow sales force
Polyconcept North America
Trimark Powered by Leed’s, a business unit of Polyconcept North America (PCNA), announces the addition of Tim Mason as Strategic Accounts Manager. Mason brings with him over 20 years of industry experience and knowledge. He has worked for companies such a s The Gillette Company, The Gem Group, Sanford Corporation, A.T. Cross Company and comes to Trimark Powered by Leed’s directly from SanMar Corporation where he was the Manager of Strategic Accounts. Mason will bring his expertise and proven relationship — building skills to the Trimark Powered by Leed’s national accounts .More

CPSC recalls 25,000 retail magnets
Promo Marketing
The Consumer Product Safety Commission (CPSC) recently announced a recall of more than 25,000 miniature office and refrigerator magnets, sold at retail and distributed by Design Ideas and Neatlife. The magnets were sold at Nordstrom's Rack stores and several other outlets nationwide, from March 2007 through September 2013. Three different designs — a duck, a blowfish and a splatter shap — are included in the recall.More

3 emails you should send in March to capitalize on the 'Madness'
Business 2 Community
According to the NCAA, 181 million viewers will tune into the three-week basketball bonanza known as March Madness. Brackets, pools, parties and team t-shirts will take over offices all across the country. Business 2 Community has some email marketing ideas that you can use during the 67-game streak to capitalize on the excitement for your business. More

Sensory retail marketing strategies center on the customer experience
There is no doubt that online apparel sales are causing big changes in brick and mortar retail businesses; online businesses can offer a huge selection and be price competitive in a way that traditional retailers may not be able match because of space and cost restraints. But the truth is that brick and mortar retailers do not just have to resign themselves to becoming fancy distribution centers for online order pickups. They have something in their arsenal that a website cannot duplicate: the physical customer experience. Savvy retailers are taking full advantage of having customers in their stores by making the store experience pleasant, exciting and unique. More

American Apparel fights to stay on NYSE, sees a $105 million loss
Los Angeles Times
American Apparel Inc. is fighting to retain its listing on the New York Stock Exchange while buried in negotiations over financing — efforts that the Los Angeles retailer said would force it to file its annual report late. The clothing manufacturer and seller will delay its financial data report for the year ended Dec. 31, it said in a Securities and Exchange Commission document submitted after trading closed March 18.More

No social media?! This super successful company opts out
In the process to compile and recognize the Build 100, Inc.'s list of America's premiere sustained-growth firms, Adam Vaccaro was asked to compile the social media profiles of each company on the list. No problem, said Vaccaro. Easy peasy. And it was. Except for one company. That company, Georgia-based frozen food packaging company Signature Foods, has more than 200 employees and did more than $65 million in revenue in 2012. It has added employees year after year throughout a down economy. It is a bonafide midmarket company...and yet Vaccaro could not find its Twitter, Facebook, or LinkedIn account.More

Supply chain the 'secret sauce' for Hanesbrands
An upbeat Hanesbrands has raised its guidance for the year ahead and expects sales to break through the $5 billion barrier for the first time. At the heart of this momentum is its Innovate-to-Elevate strategy, combining brand power with product innovation.More

Giveaways at SXSW more than simple swag
If you come away from South by Southwest learning nothing else, understand this — swag is king. When it comes to wearables, you can likely outfit the entire state of Delaware with all the different T-shirts you can collect.More

Get inside your client's mind at our membership luncheon
Join us on Monday for lunch and our annual membership meeting to network with your fellow SPPA members, learn about some of the new membership benefits we're offering, and hear how to get involved in our association.More

When good logos go bad
Ad Age
Revamping a brand is a tricky proposition. The most recent logo refresh by ailing Olive Garden, has been widely critiqued. The logo, designed by Lippincott, is part of what parent company Darden is calling a strategic growth plan and "brand renaissance." Olive Garden is hardly the first company to face criticism of a new logo. In recent years, Gap and Tropicana redesigns have raised the ire of consumers and led the companies to scrap their efforts in favor of old designs.More

Promo Marketing and Quality Certification Alliance form media partnership
Promo Marketing
Promo Marketing Media Group, the leading media source for the promotional products industry, and Quality Certification Alliance (QCA)Opens in a new window, the promotional product industry's only independent, not-for-profit accreditation organization, announced a new partnership focused on increasing awareness about product safety and social compliance. Promo Marketing will produce several educational products in conjunction with the QCA in 2014 for both print and online distribution. A quarterly supplement, QCAConnect, will be the first joint venture between the two parties, and will be complemented by online education sessions each month.More