SPPA eNews
Mar. 28, 2014

Coupon book available for SPPA distributors
Thousands of dollars in savings are just a mouse click away! Our 2014 Coupon Book is now available online and a link was emailed to all SPPA members earlier today. Thanks to Zoomcatalog for producing the online book and to the suppliers who provided coupons.

Because this is a member-only benefit, the link was only sent to members. It is not published on our website or anywhere else. If you are a SPPA member and didn’t receive the link, please call 205-588-8004 or email mark@sunbeltppa.org.


Member awards presented at annual meeting
At the recent SPPA Membership Luncheon, the annual supplier awards were handed out. Distributor members of the association choose the winners each year and past president Tim Hennessy made the presentations. Below are the comments he made about each winner.

Distributors who voted for our Supplier of Year commented that this company does whatever it takes, has good inventory, a helpful art department and fast service. Others went on to say that their can-do attitude helps distributor sales people always meet client needs.

MULTI-LINE REP OF THE YEAR — Cochran & Company
Creative, hard-working and knowledgeable are words that were used over and over again by distributors when asked about our SPPA Multi-Line Rep of the Year. They said they’re available anytime of the day or night to help customers. They’re good to help with samples, personal product shows and informing distributors about new and innovative products that are available. Combine all of this with an impressive array of product lines and you get our SPPA Multi-Line Rep of the Year — Cochran and Company!

FACTORY REP OF THE YEAR — Drew Greer with SanMar
One of the distributors who voted for our Factory Rep of the Year says that “he’s there if we need assistance.” Another remarked that this factory rep provides “excellent service and product knowledge.” Several mentioned his follow-up, responsiveness, timely quotes and extensive knowledge. Indeed, these are all characteristics that make a great factory rep and are traits exhibited by our SPPA Factory Rep of the Year — Drew Greer!


Schedule announced for 2014 promo luncheons
The SPPA Promo Luncheons are back by popular demand — we will be visiting twice as many cities this year. Each event features lunch and five supplier presentations. Last year, supplier spots sold out for every luncheon and half of the spots are already sold this year. Suppliers can reserve the space online at http://www.eventbrite.com/e/2014-sppa-promo-luncheons-tickets-11055389969. Dates and locations for each of our Promo Luncheons can be found on our Calendar of Events.More

Environmental group finds toxic chemicals in university promotional items
Great Lakes Echo
Michigan might be a divided house when it comes to college sports but the in-state rivalry might be more toxic than fans know. Both University of Michigan and Michigan State University fan gear contained varying levels of potentially toxic chemicals, according to a recent study by the Ecology Center, an Ann Arbor, Mich.-based nonprofit environmental organization. The study examined 65 products for 19 universities bought from prominent retail stores around the country, environmental health campaign director Rebecca Meuninck said.More

How Amazon helps online retailers build business
Independent Retailer
Selling online can be a lucrative business, and can assist retailers in taking their companies to the next level. One of the most crucial pieces of the online retail puzzle is ensuring that customers receive their orders efficiently, and on time. Having this part of the process run smoothly is vital to establishing credibility as an online merchant, as well as building customer loyalty. A major trend in the industry involves retailers entrusting the complex process of fulfillment to third party professionals, such as Fulfillment by Amazon (FBA).More

Arizona bookstore apologizes for t-shirt predicting team's NCAA tournament loss
USA Today
We’ve seen team websites jumping the gun on selling merchandise celebrating big wins, but it’s hard to remember preemptively heralding gear that mourns a big loss. That’s what happened on March 25 when the University of Arizona bookstore website accidentally displayed a page heralding Elite Eight T-shirts. The description of the shirt read: “The Wildcats had an amazing season and made it all the way to the Elite Eight. It may be the end of basketball season, but don’t let it end your devotion.”More

10 things to know about C-level decision makers
When it comes to interacting with CEOs, CFOs, CIOs, CMOs or other senior level executives, it takes a unique awareness that is not prevalent in other organizational roles. To expand on a their recent series, Promotional Consultant Today shares these facts about C-suite decision makers and tips for working effectively with them.More

Coupon book available for SPPA distributors
Thousands of dollars in savings are just a mouse click away! Our 2014 Coupon Book is now available online and a link was emailed to all SPPA members earlier today. Thanks to Zoomcatalog for producing the online book and to the suppliers who provided coupons.More

No social media?! This super successful company opts out
In the process to compile and recognize the Build 100, Inc.'s list of America's premiere sustained-growth firms, Adam Vaccaro was asked to compile the social media profiles of each company on the list. No problem, said Vaccaro. Easy peasy. And it was. Except for one company. More

When good logos go bad
Ad Age
Revamping a brand is a tricky proposition. The most recent logo refresh by ailing Olive Garden, has been widely critiqued. The logo, designed by Lippincott, is part of what parent company Darden is calling a strategic growth plan and "brand renaissance." Olive Garden is hardly the first company to face criticism of a new logo. More

Small printing houses booming in the 'maker movement'
The maker movement is a trend that focuses on and celebrates the small creative businesses involved in the hand producing and manufacturing of products. In the printing industry this can mean a small screen printing house or embroidery company — growing and succeeding in a what was previously a shrinking area of business. One brand who have used this trend to highlight the smaller printing houses and, more importantly, the people behind their designs is Levis. They have produced a number of videos under the title "Go To Work" in which they follow a day in the life of one if their printing partners or design houses.More

Social media, marketing and PR: Who's responsible for what?
Rattling off the job titles "head of public relations," "director of marketing" and "social media manager" all in a row sounds like the start of a bad "walks-into-a-bar" joke. In all seriousness, though, if you're wondering whether your business really needs all three teams and thus team leaders — and how they should operate — you're not alone. It's no secret that the face of public relations has changed in a major way since the advent of social media, which typically falls under the larger umbrella of general marketing. So who is responsible for what?More

6 surprising ways to get more creative
Want to prime your creative juices? Start by making a mess — it's good for your brain. Or you could change the color of the office that you are working in: Environment is everything when it comes to cultivating your inner artist. Here are six surprising facts that you might not already know about how the creative mind works, which can hopefully get your creative juices flowing.More

Redesigned consumer packaging dissappears to eliminate waste
Design Milk
For his masters thesis, recent Pratt Institute graduate Aaron Mickelson redesigned mainstream consumer packaging to eliminate waste. How? By creating a package that completely disappears by the time the product is finished. The Disappearing Project presents five different solutions in a hope to spark conversation and change.More