SPPA eNews
Mar. 29, 2013

Promo Luncheons are coming to New Orleans, Mobile and Montgomery
SPPA is bringing our new Promo Luncheons to three cities over the next three months. Supplier spots for all three locations sold out in only two days! The lunch will feature five supplier presentations. Any distributor can attend for free, but space is limited. To attend the luncheon send an email to PromoLunch@sunbeltppa.org or call 205-588-8004.

11 a.m.-1 p.m. April 24: New Orleans featuring Cochran & Co., Crown, Hit, Lanco, Vitronic
11 a.m.-1 p.m. May 22: Mobile featuring Cochran & Co., Crown, Prime Line, Sanford, Vitronic
11 a.m.-1 p.m. June 19: Montgomery featuring Cochran & Co., Hit, Lanco, Sanford, VitronicMore

Booth contracts now available for Fall Showcases in Baton Rouge, Jackson and Birmingham
The SPPA Fall Showcase will be hitting the road this September with stops in three cities in three days. Our new tabletop show will be coming to Louisiana, Mississippi, and Alabama on Sept. 4-6. Booth contracts for exhibit space all three shows are available online. Go to www.sunbeltppa.org and click on Trade Show.More

Best practices for B2B marketing at conferences
Business 2 Community
When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your marketing will be seen as an indicator of the quality of your marketing service. (Yes, that's a lot of marketing in two sentences. SEO folks would accuse me of keyword stuffing).More

Industry companies lend their support to Sandy Hook
PPAI Publications
Industry companies stepped in to support the community and staff of Sandy Hook Elementary School following the tragic shooting there in December. Denise Buzy-Pucheu, owner of distributor Persnickety Promotions and mother of a Sandy Hook second grader, joined with other parents at the school to host a day of beauty and relaxation for staff.More

PromoGolfBall offers a new design personalized wedding favors
PRWeb via San Francisco Chronicle
Each year, thousands of brides-to-be tackle on the daunting task of planning their wedding. One decision to be made during this process is the selection of unique wedding favors for their guests. Well, look no further — PromoGolfBall offers wedding golf balls without breaking the bank.More

BIC Promo Pens now selling BIC promotional lighters
PRWeb via Virtual-Strategy Magazine
BIC Promo Pens, extends its product selection beyond promotional and logo pens to include the iconic BIC lighter. Suitable for a wide range of marketing and advertising purposes, the promotional lighter can really provide an added spark to any company's marketing efforts. More

Top 3 nominees announced for SPPA Member Awards
The top three nominees were announced on Facebook for the 2013 SPPA Member Awards. The winners will be announced on March 12 during the SPPA Casino Party. More

Disruptions: Digital era redefining etiquette
The New York Times
Some people are so rude. Really, who sends an e-mail or text message that just says "Thank you?" More

It's a small (business) world: The benefits of exporting
The Huffington Post
Today, nearly 96 percent of consumers and over two-thirds of the world's purchasing power reside outside the U.S. More

The myth of marketing: How research reaches for the heart but only connects with the head
Marketers are supposed to be the experts on connecting emotionally with customers. But ironically, their current market research practices make it almost impossible to do so. Despite lip service paid to emotions, businesses routinely make multimillion-dollar marketing decisions on the false premise that respondents in survey research can consciously explain the unconscious origins of their actions.More

10 questions to ask when creating your company's YouTube channel
A YouTube channel can put your business in front of today's largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them.More

Put the 'small' back in the small business administration
In the context of the hostile fiscal climate we face today, the appropriation of every Federal and state tax dollar is rightfully under scrutiny. Before Congress approves the U.S. Small Business Administration's billion-dollar budget request this year, legislators need to ask their constituents: "Are you, as a small business owner — and a taxpayer — getting your money’s worth?"More

When work becomes too personal, it's a real problem
Management consultant Steve Tobak writes: "I once knew an entrepreneur who was so brilliant and so charismatic that people were drawn to him like moths to a flame. The company he founded and ran developed groundbreaking technology and award winning, top selling products. When the company went public, it looked like smooth sailing ahead. But that's not what happened."More