SPPA eNews
Apr. 5, 2013

Register now for Promo Luncheons in New Orleans, Mobile and Montgomery
SPPA is bringing our new Promo Luncheons to three cities over the next three months. Supplier spots for all three locations sold out in only two days! The lunch will feature five supplier presentations. Any distributor can attend for free, but space is limited. To attend the luncheon send an email to PromoLunch@sunbeltppa.org or call 205-588-8004.

11 a.m.-1 p.m. April 24: New Orleans featuring Cochran & Co., Crown, Hit, Lanco, Vitronic
11 a.m.-1 p.m. May 22: Mobile featuring Cochran & Co., Crown, Prime Line, Sanford, Vitronic
11 a.m.-1 p.m. June 19: Montgomery featuring Cochran & Co., Hit, Lanco, Sanford, VitronicMore

The price of presence
Have you ever wondered how much promotions outside a convention center would cost you? We challenge you to guess the price of these marketing marvels, from blimps to buses.More

Looking outside the 4 walls: Improving distribution center operations
By Matt Emison
In today's economic environment, there is significant pressure for companies to reduce their distribution operations costs. In many cases, companies look only within the four walls of the facility for cost savings. While there are often cost-saving opportunities within the distribution center, taking a broader look at upstream and downstream processes can yield significant savings both in the supply chain and within the distribution center.More

The secret to a strong branding message? Focus
Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time to focus our brand.More

I object! Creating great rebuttals for those pesky objections on the intro call
By Amanda Puppo
If you're in sales, handling objections is part of the job. How do you get the conversation back on track, make that appointment or close that sale?More

Best practices for B2B marketing at conferences
Business 2 Community
When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers.More

It's a small (business) world: The benefits of exporting
The Huffington Post
Today, nearly 96 percent of consumers and over two-thirds of the world's purchasing power reside outside the U.S. More

When a pen is not 'just a pen'
I don't think that there are too many of us who go about our day even considering that our jobs in the promotional products industry can effect someone's life, touch a heart, inspire others or change the world. Here a simple promotional item from Batesville, Miss., ceases to be just a pen — it has become a sort of magic charm for a world-traveling writer.More

4 secrets to hiring outstanding salespeople — part 1
First-quarter results are not where they should be. In order to stay on track with year-end goals, you need to make a change in your sales structure. You decide it's time to hire a salesperson who is an aggressive closer who doesn't take no for an answer. It would be great if this superstar brought with him or her a few clients, contacts or knowledge to help hit the ground running. If you really want to hire an effective salesperson, Promotional Consultant Today shares these secrets in the first of a two-part series.More

B2B and B2C marketers agree — relationship marketing is where it's at
It is truly amazing that it has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, that is.More