SPPA eNews
Apr. 17, 2015

PPAI names Senator Ron Johnson 2015 Legislator Of The Year
PPAI Publications
PPAI has named Sen. Ron Johnson the Association's 2015 Legislator of the Year. The award will be presented during the PPAI Legislative Education and Action Day, May 20-21 in Washington, D.C. Johnson will be recognized for his history of serving the needs of the promotional products industry by encouraging economic stability and growth through advocating for small business, promoting manufacturing and preserving jobs. "We are pleased to recognize Sen. Johnson, who has been a champion of regulatory reform in the Senate," says Paul Bellantone, CAE, PPAI president and CEO. More

This 1991 promotional video for Sizzler is a ridiculous masterpiece
According to the author Jamie Kenney: When you think about the most significant film of the 20th century, what do you think of? Citizen Kane? The Godfather? Casablanca? Those are all good guesses, but you're wrong. Don't feel too bad, for the most significant film of all time was made in 1991 and most people have never even heard of it, let alone seen it. It's this 5-minute '90s commercial for Sizzler, and it's the most captivating work of cinema I've ever seen.More

Forget campaigns: Build your marketing stack
By Randall Craig
Most marketers think of themselves as builders. Their work grows the organization, grows market share, grows the portfolio of products and services. A bit more tactically, the marketer builds page views, conversions and social engagement. Underlying all of these activities, the marketer builds relationships. But is there merit in growing marketing itself? Not the ad spend or departmental head count, but the number of simultaneous marketing initiatives that the organization can successfully run?More

10 top trends driving the future of marketing
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the "next big thing?" What is the next hot trend going to be in retail? Etc. Everyone wants to the answers. Knowing this, what do some of the top minds in marketing predict for their own futures?More

3 digital marketing channels that work for every advertiser
As an advertiser, your core objective is to prioritize investment in relevant communication channels that deliver maximum returns for your business. With plenty of studies proving digital marketing ROI, it makes perfect sense to leverage digital channels for promoting your brand and its products and services. But with so many online advertising channels available, how do you go about picking the best channel for your business? You must do a fine balancing act between your advertising budget and the costs of using a particular channel.More

Here's how to save time on your social media marketing
Business 2 Community
If there is one thing you need to accept in life in order to stay somewhat sane, it's that there will never be enough time in a day to accomplish everything you want to accomplish. Human beings are just not physically or mentally capable of it, not even Superman. He still had to prioritize. If you are using social media for your marketing whether you are a marketing professional or a business owner, you can most likely relate to the feeling of being overwhelmed. Social media can be quite overwhelming.More

What type of landlord are you dealing with?
By Dale Willerton and Jeff Grandfield
Most tenants don't realize that landlords fall into different categories, and these landlords have different motivations for owning the types of commercial real estate investments that they do. The type of landlord you have can greatly impact your lease negotiations and/or renegotiations. Here are a number of different types of landlords and how to deal with each of them.More

Recover from bad PR with digital marketing in 5 steps
Reputation has always been important, but perhaps never more so than in the digital age. Now, we have access within one click to more options than ever more–and more information concerning any company we might be interested in doing business with. Everyone, and every business, makes mistakes, whether it's a "bad apple" employee, a product launch that didn't go as planned, or a customer service snafu. In the digital age, those mistakes can have long lasting consequences, especially when a story about those mistakes gains traction online.More