SPPA eNews
Apr. 18, 2014

Held promoted to national sales VP at Bodek and Rhodes
Marc Held, an 18 year sales veteran known as “the face of Bodek and Rhodes”, was promoted to the position of Vice President of National Sales, effective April 1. “Marc has truly earned this position,” noted President/CEO Michael Rhodes. “His remarkable work ethic, follow-through, leadership and sales results, combined with the amazing key contacts he developed who rely on him as their trusted apparel advisor, expert and friend… all these things led to our decision to recognize him as one of our leaders spearheading initiatives for growth here at Bodek and Rhodes."

In addition to Marc’s current responsibility of directing the Outside Sales Team, he will take on responsibility for developing sales objectives and strategies for all National Accounts and directing their execution.

Further, Marc will join the Executive committee and participate in developing the overall strategic direction of the company.More

Results in for March Badness tournament for college promotional products
Promo Marketing
HealthyStuff.org, a website promoting research from Ecology Center, which released a study revealing that 71 percent of university-themed products sold at top retailers contained at least one toxic chemical, such as arsenic, bromine, cadmium, chlorine, lead and mercury, wrapped up its March Badness tournament to determine the most toxic college product. It unveiled the winner last week.More

Staples wants to bring 3-D printing to the masses
Bloomberg Businessweek
Staples has been selling 3-D printers for about a year. Now it wants to begin selling access to them. The office supply retailer began offering 3-D printing services in two stores, one in New York and another in Los Angeles. Anyone can walk in and have Staples crank out a tchotchke — or 1,000 of them — while reveling in the glory of the 3-D printing revolution without spending thousands on an actual printer. If the pilot takes off, Staples says it will expand 3-D printing services to more stores.More

Graphic design tips: 10 secrets to become an excellent graphic designer
Business 2 Community
The best way to get great at graphic design is to do something each and every day. Even if you only have ten to thirty minutes to devote to this activity on a daily basis, those small chunks of time will add up over the course of a few months. While there’s definitely value in reading about graphic designs, a common mistake people make is thinking that reading is the same as doing. If you want to improve your skills, there’s simply no substitute for actually doing. More

Rutgers requires companies using its logo to help eliminate sweatshops in Bangladesh
The Star-Ledger
Rawlings, JanSport and other clothing manufacturers could lose their licenses to produce Rutgers University sweatshirts, caps and other apparel if they don't sign a deal to help eliminate sweatshops in Bangladesh, campus officials said. Rutgers will require the 19 companies in Bangladesh that are licensed to produce items with the university's logos to sign an agreement to improve worker safety. The Accord on Fire and Building Safety is a legally binding deal between manufacturers and Bangladeshi trade unions that requires firms to help fund workplace safety initiatives.More

10 signs your customers love being marketed to
Business 2 Community
One of the greatest things you can do as a small business is to build a brand customers love. When customers love your brand, they’ll even love being marketed to. Many businesses never even come close to achieving this level of customer loyalty. But how do you know if your customers love your brand, let alone being marketed to? It starts with monitoring customer behavior, something you should be doing already. Pay attention to your customers, and you’ll know. For insight, here are ten signs your customers love being marketed to.More

3 tips to get more out of conferences
Conference season is well underway. Recently, at the Harvard Social Enterprise Conference, the keynote speaker and Echoing Green president, Cheryl Dorsey, began her great talk with some hints to us attendees on conference best practices. So allow me to share those helpful tips with you all. They’re easy to manage but pack a big punch, and you’ll be glad you set these in motion when you get back from your next conference.More

Held promoted to national sales VP at Bodek and Rhodes
Marc Held, an 18 year sales veteran known as “the face of Bodek and Rhodes”, was promoted to the position of Vice President of National Sales, effective April 1. “Marc has truly earned this position,” noted President/CEO Michael Rhodes. More

5 ways to follow up without being annoying
The fear is understandable. No one wants to be annoying or bothersome to a professional contact, especially when you want a job, meeting, sales dollars, or something else very important from that person. But here’s the rub. The average person can get a few hundred emails a day.More

For Huntsville, Ala., small businesses, free marketing turns to paid as Facebook lowers page reach
When Anna Claire Vollers called Sara Alavi, owner of Silhouette Boutique in Huntsville, to talk about social media marketing, she was just posting an image to Instagram.More

Tackling the top 3 small business challenges of 2014
For small businesses, 2014 is shaping up to be a year for recovery and reassessment. Although the economy appears to be rallying, this is no time for complacency — it’s a good bet a few more bumps will appear along the road to recovery. Steering clear of those obstacles will require company owners to take a fresh look at their business strategies in several key areas. Here are three of the top challenges small businesses will face this year, along with some tips for navigating each one successfully.More

Online retailers go offline to benefit customers
Chicago Tribune
As a first-year law student with job interviews on the horizon, Huy Nguyen was in the market for a well-fitting suit that wouldn't blow his budget. Online custom suit retailer Indochino enticed Nguyen with the right price and quality, but what ultimately sold him was a Facebook ad offering old-fashioned service: in-person measuring and styling at its Traveling Tailor pop-up shop downtown.More