SPPA eNews
Apr. 26, 2013

Promo Lunch was a sold-out success in New Orleans — next stop Mobile
The first SPPA Promo Lunch was held in New Orleans, and in spite of a rainy day and tornado warnings, the lunch was a huge success. All five supplier spots sold out in only two days and all 30 of the free distributor seats were filled. During the supplier presentations, attendees won door prizes, received sales tips, saw new products and were made aware of exclusive deals made available to them.

The next Promo Lunch will be May 22 in Mobile, Ala., (location TBA). Featured suppliers will be Cochran & Co., Crown, Hit, Sanford and Vitronic. The lunch event will be from 11 a.m.-1 p.m. and half of the free distributor seats are already gone. To register, email PromoLunch@sunbeltppa.org or call 205-588-8004.More

Belle of Baton Rouge selected as site for fall showcase
When the SPPA Louisiana Fall Showcase rolls into Baton Rouge on Sept. 4, attendees will enjoy the free parking and spacious accommodations offered at the Belle of Baton Rouge Hotel & Casino. A room rate of $99 is being offered for SPPA guests who want to arrive the night before. Registration for the show will open in May, so be watching for more information.

Other stops on Fall Showcase tour include Jackson, Miss., on Sept. 5 and Birmingham, Ala., on Sept. 6. Locations for these shows will be announced in the coming weeks.More

Shifting retail landscape tilts support for online sales tax
VideoBriefThe U.S. Senate may vote on the Marketplace Fairness Act, a bill that would allow states to collect sales tax from more online retailers. And as the political and retail landscape has shifted from the last time around, the Senate is expected to approve the measure.More

ZOOMcatalog receives patent for system, method to research documents in online libraries
ZOOMcatalog, an aggregated Internet based portal for digital catalogs in the promotional products industry, has received United States Patent 8,407,197 B2 for a system and method to research documents in online libraries. The process was completed nearly three years after application for the patent was submitted to the United States Patent and Trademark Office in 2010.More

America's 9 most damaged brands
24/7 Wall St.
Brand reputations are among the most prized assets major corporations have.More

Perfecting the social media balancing act
By Katie Dubow
Social media has been a big marketing play for more than five years.More

4 key steps to change
Promotional Consultant Today
Whether implementing a new system, working with a new vendor, adjusting to a new owner or investor, we are surrounded by change in our workplace every day.More

Bic posts sales and profit decline in Q1
French group Bic posted falling first-quarter sales and operating profit due to slowing demand for pens and ongoing issues in its promotional products unit. First-quarter sales fell 3.7 percent to $556.99 million.More

Public-sector promotions
Everywhere you look, there's a government agency at work. Whether it's municipal, state or federal, chances are an office that works on behalf of the public with public funding will still need some promotional assistance to get the job done. Here's where you come in, but be advised, public-sector clients are a horse of a different color. To get the most out of a government client, there are some unique factors to consider.More

Get the best ROI from your promotional merchandise
Promotional Merchandise
Even with the extensive research proving the effectiveness of promotional merchandise as an advertising medium, many people still do not recognize its worth and will not give promotional products the time and attention needed to make a successful campaign.More

When the peripheral opponent is you
Boby Lehew writes: "As an avid book collector, I've amassed more than my share of unread books. It's a possessive obsession, an incurable malady. Of the piles and piles of books I've purchased through the years, none seem to retain their unread status longer than the books that fall into the two categories of 'self-help' and 'business.'" More

Email marketing strategies for customer retention
Business 2 Community
So, you've just closed a huge deal for your product. Congratulations! Ring the sales bell! Besides the nice boost in revenue, you've also created a powerful sense of trust that drive additional value over time. So how can you make sure that you are maintaining your customer relationships?More

5 steps to rescue your productivity when days go bad
Have you ever had one of those days? You start off with big plans to be productive. Your calendar is filled with confirmed appointments. Then, nothing seems to go right. Your computer crashes. Your cellphone battery dies and your charger is at home. Someone spills coffee on your shirt just before an important meeting. Your confirmed lunch appointment stands you up.More