SPPA eNews
May. 3, 2013

3M cuts 2013 profit forecast on slowing demand
3M Co., the maker of products ranging from Scotch tape to dental braces, cut its annual earnings forecast after quarterly profit trailed estimates for the first time in 1 1/2 years amid a slowing global economy.More

BPA de-listed from Proposition 65
Promo Marketing
The battle over bisphenol A continued in California after a high-profile lawsuit led to the reversal of a recent Environmental Protection Agency decision. More

ASI releases top eco-friendly freebies for Earth Day
Bowls made from bicycle spokes, three-in-one utensils and USBs boxed with recyclable packaging hit the top eco-friendly freebies list released in honor of Earth Day by the Advertising Specialty Institute.More

Getting a grip on your social media
By Robin Carver
Twitter, Facebook, Pinterest, Tumblr, YouTube, Instagram, Blogger — Is your head spinning yet? With so many social media options it can be hard to pick and choose which options to use. While rattling off a 140-character post or uploading a photo seems easy enough, when you are on six different social media outlets, it can be pretty time consuming. Understanding how people, specifically your customers, use social media will help you rein in the time you spend online.More

Public-sector promotions
Everywhere you look, there's a government agency at work. Whether it's municipal, state or federal, chances are an office that works on behalf of the public with public funding...More

Perfecting the social media balancing act
By Katie Dubow
Social media has been a big marketing play for more than five years.More

ZOOMcatalog receives patent for system, method to research documents in online libraries
ZOOMcatalog, an aggregated Internet based portal for digital catalogs in the promotional products industry...More

2 words for the future: 3-D printers
Times Herald-Record
Plastics, my boy, plastics. The 1960s-era career advice to Dustin Hoffman's character in "The Graduate" appears no less pertinent today, as mid-Hudson entrepreneurs embrace the efficiencies of 3-D printing.More

20 brilliant brand logos
Thousands of logos compete for our attention every day. While we may not always consciously recognize their importance, when a change is made to the logo of a brand we love, collective protest is often the result.More

12 ways to spring clean your business
Why a spring cleaning? Because sometimes you need to shake the dust loose and examine routines that have become habitual. By doing so, you can see if there's anything needing correction or improvement. It may stop everyone from working like automatons and your customers from responding in kind. More

4 myths about branding
Business 2 Community
Over the years, branding has ebbed and flowed in terms of its "hot-ness" in the market. Let's examine four myths about branding and all come to terms with the fact that branding will never go out of style.More