SPPA eNews
May. 10, 2013

Promo Luncheons are coming to Mobile and Montgomery — only 7 free seats left for Mobile
Following our sold-out lunch in New Orleans, SPPA is bringing our new Promo Luncheons to Mobile and Montgomery over the next two months. Supplier spots sold out in only two days! The events will feature lunch and five supplier presentations. The first 30 distributors to register can attend for free. To attend the luncheon, send an email to PromoLunch@sunbeltppa.org or call 205-588-8004.

11 a.m.-1 p.m. May 22 — Mobile Promo Lunch
Featured Suppliers: Cochran & Co., Crown, Hit, Sanford, Vitronic
Location: True Midtown, 1104 Dauphin St., Mobile, Ala., 36604 (free parking)

11 a.m.-1 p.m. June 19 — Montgomery Promo Lunch
Featured Suppliers: Cochran & Co., Hit, Lanco, Sanford, Vitronic
Location: Homebuilders Association of Alabama, 7515 Halcyon Summit, Dr., Suite 200, Montgomery, Ala., 36117 (free parking)

New coupon book offers benefits for Suppliers and Distributors
SPPA has teamed up with nine other regional associations and Zoom Catalog to produce an online coupon book for its members. Supplier members can gain exposure by putting coupons in the book for no charge. The coupons will offer thousands of dollars in savings for distributor members of SPPA and will be available after the first of June. The coupons will be good until the end of the year. To make sure your coupon is included, contact the SPPA office at 205-588-8004 or mark@sunbeltppa.org.More

SAGE announces new dates for SAGE Show 2014
SAGE announced new dates for the 2014 SAGE Show, a national promotional products tradeshow in the central U.S. SAGE Show will kick off April 23, 2014 with an education day hosted by PPAI; followed by two full show days, April 24-25, 2014, with the last day being open to hosted end-user clients.More

Does branding really matter?
Financial Planning
Beauty is only skin deep. Image isn't everything. You can't judge a book by its cover. The English language is filled with expressions intended to emphasize the same point: that you shouldn't make judgments based solely on appearances. Does that mean branding isn't important? Certainly not.More

Promotional products makers: Sales are bouncing back
The Plain Dealer
With blinking lights, swaying displays of latex balloons and business card holders that jangle like telephones when you open them, local promotional products companies are proclaiming that companies are spending again.More

Creating an engaged community
By Robin Carver
Social media provides many opportunities each day for two-way, constant communication. This communication can act just like a face-to-face conversation you might have with a friend, family member or co-worker. Someone talks and the other person listens. While this seems easy enough, when creating an engaged community it can be hard to know if your message is being received.More

Public-sector promotions
Everywhere you look, there's a government agency at work. Whether it's municipal, state or federal, chances are an office that works on behalf of the public with public funding...More

Perfecting the social media balancing act
By Katie Dubow
Social media has been a big marketing play for more than five years.More

ZOOMcatalog receives patent for system, method to research documents in online libraries
ZOOMcatalog, an aggregated Internet based portal for digital catalogs in the promotional products industry...More

Simple steps to content marketing
PPAI Today
Content marketing is the leading channel for business-to-business marketing today. Sixty-eight percent of CMOs will increase their budget for content marketing in 2013 according to the CMO Council. While many companies make content marketing a scientific process, content marketing does not have to be a complicated endeavor.More

5 effective brand building strategies to attract customers
Business 2 Community
Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity.More

Benefits of online ordering systems
Manufacturing Digital
The heightened emotion involved when buying a car, which is likely to require a commitment to invest thousands of pounds, means that people are more subjective and rely more heavily on the customer journey and brand experience they receive from their chosen dealer. More

A rude experience inspires a 'good' brand
In the spring of 2008 Kris Wittenberg was out at lunch in her small town of Eagle, Colo., when a woman was rude to her. Looking back, she can't remember the exact details. "I just remember coming back to my office and wondering why people can't just be good to people," she says.More