SPPA eNews
May. 16, 2014

Brick-and-mortar retail survival kit: Staying competitive in an omnichannel world
Apparel
The ubiquity of the Internet and smartphones has made e-commerce and m-commerce grow by leaps and bounds. But fear not, brick-and-mortar retailers: in-store shopping isn't going anywhere. In fact, brick-and-mortar retail still drives more than 90 percent of commerce, according to the U.S. Census Bureau.More

The orange underpants logo and the value of testing
The New York Times
A few months ago, Robert Moore's company, RJMetrics, proudly released a new logo: an orange dodecahedron. It had everything: a great back story, an alignment with company values and the potential to revolutionize the way customers perceived the brand. Unfortunately, it also had a problem: To some, the logo looked like a giant pair of orange underpants. The issue was resolved with a few tweaks to the design, but it could have been avoided entirely if RJMetrics had done a better job of testing the logo before it was introduced. More

Manziel enters NFL with an end to legal fight over 'Johnny Football' name
Houston Chronicle
As Texas A&M quarterback Johnny Manziel enters professional football, a court ruling makes it official that his business competitors can't sell merchandise bearing the phrase "Johnny Football." Manziel, who was drafted by the Cleveland Browns, has exerted his claim to the Johnny Football name through his company JMAN 2 Enterprises LLC. More

How to attract traffic to your website
By Mayur Kisani
It is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business. Think of your website as a billboard advertising your business and spreading your message. A website with zero traffic is like having a billboard that is not seen by anyone. So read on to know how to get your website in front of as many relevant visitors as possible, so it can help you grow your business. More

Adobe Senior Creative Director Russell Brown on the past and future of Illustrator
The Next Web
In the era when the ruler, triangle, and T-square reigned supreme — when the concept of desktop publishing was radical — a young company called Adobe launched its first program, Illustrator, a tool for graphic designers. While pixel-based photo and video apps, like Adobe’s own Photoshop and many others, stand front and center in the consumer consciousness, designers continue to rely on vector graphics apps.More

Isn't entrepreneurship at an all-time high? Nope. Not even close
Inc.
Ever feel that being an entrepreneur is like having a membership at a big club? Heads up: The roster is getting smaller. According to a new Brookings Institution study, entrepreneurship has reached at least a three-decade low across virtually all of the country. The paper doesn't pretend to understand why this trend has occurred — and beware of any impulse you may have to say, "Of course!" More

5 ways to promote your trade show display
Trade Show News Network
Being a trade show success takes more than just setting up your booth, collecting business cards, and handing out freebies. To get the most targeted traffic at trade show displays, having a proper marketing campaign is essential. Promoting the booth before, during, and after the event is important because this is what brings awareness to your audience about your presence at the trade show. More

Brick-and-mortar retail survival kit: Staying competitive in an omnichannel world
Apparel
The ubiquity of the Internet and smartphones has made e-commerce and m-commerce grow by leaps and bounds. But fear not, brick-and-mortar retailers: in-store shopping isn't going anywhere.More

The 41 freebies inside the legendary People/Time swag bag
The Washington Post
Behold, people, the glory that is the People/Time White House Correspondents’ Weekend Gift Bag. To call it a mere goodie bag fails to convey the 17.2 pounds of luxury swag presented to guests departing Friday’s cocktail reception.More

3 ways to cut costs for your small business
Small Business Trends
Even with the economy on the rise, it’s general good practice to keep a check on your business costs and see if there’s any room for improvement when it comes to savings. As the old adage goes, “a penny saved is a penny earned.” Here are a few ways you might be able to cut costs and save your small business some money in the long run.More