SPPA eNews
May. 22, 2015

Webinar Wednesday is next week
Next week's monthly edition of Webinar Wednesday will discuss how to develop more buyers in already opened accounts. We all think we'll go after those additional contacts. Someday. Any day. Well, this is the day! The webinar will focus on increasing revenue by selling more to existing clients.

The presenter will be Marsha Londe of Tango Partners, a multi-million dollar producer throughout her 25 year sales career. Recipient of 24 Pyramid Awards for the creative use of product, she was twice honored by ASI as Sales Person of the year, had three of her clients recognized as ASI Buyer of the Year, and was in the ASI inaugural class of Outstanding Women in the Industry. With Tango, a consultancy firm for the promotional product industry, she shares her expertise in the areas of new business development, marketing, training, and RFP responses.

The webinar is free for all SPPA members. Click here to register online and receive your login credentials.More

SPPA joins industry leaders in DC for L.E.A.D.

[Joe Walkup and Mark Farrar, SPPA executive director, met with John Seale from Congressman Steve Scalise's (LA-01) office this week. The discussed the growing promotional products industry in Louisiana and across the nation. Louisiana currently has 398 promotional products companies which employee 2,551 people. Distributor sales in the state are estimated to be $85.33 million.]
SPPA members joined 80 industry professionals who were in the nation's capital this week for PPAI's Legislative Education and Action Day (L.E.A.D.). PPAI's annual event in Washington, D.C., brings the promotional products industry together with senators, congressional representatives and legislative staff to discuss relevant legislation, issues and opportunities.

"This is the perfect time for us to be in D.C., having these meetings," says Seth Barnett, PPAI government relations manager. "We had a very successful first day and met with a number of elected officials. We are having more detailed conversations than ever before based on active legislation. And the positive reaction from veteran L.E.A.D. participants and first-timers is overwhelming. They are invigorated by the messages and eager to do more. Our time on Capitol Hill will energize our legislative efforts for the rest of the year." During L.E.A.D., Sen. Ron Johnson (R-WI) was presented with the 2015 PPAI Legislator of the Year Award. The award recognizes members of Congress who have shown a commitment to the interests and success of small businesses, a willingness to meet with industry professionals and support of issues critical to the promotional products industry. Johnson was recognized for his history of serving the needs of the promotional products industry by encouraging economic stability and growth through advocating for small business, promoting manufacturing and preserving jobs. In his home state, 94 percent of promotional products companies are small businesses employing approximately 8,700 people and generating revenues of more than $1.94 billion. More

Advertisers build brands with promotional products advertising
Hutchinson News
If you've ever worn a logoed shirt, drunk out of a branded mug or used a logoed pen, you've seen, smelled, heard, tasted and touched one of the most popular, longest-lasting and most cost-effective forms of multi-sensory branding and marketing available — and one of the fastest-growing: promotional products. One reason key buyers of promotional products, such as ad agencies and corporate advertisers, rate this medium so highly is that promotional products are found to be extremely effective in helping to drive a high rate of return on the dollar as part of a core advertising planning and buying strategy.More

How to get (and keep) customers with an 8-second attention span
By Emma Fitzpatrick
Bad news: Goldfish now have a longer attention span than most humans. New research from Microsoft found that since 2000, the average human attention span has dropped from 12 seconds to a mere eight — one second shorter than that of a goldfish. That means most of you didn't even make it to this sentence. The biggest change since the start of the study in 2000? The omnipresent smartphone. In this age of ever-shrinking attention spans, the question for marketers and advertisers becomes: How can we get and keep the attention of consumers? More

How to choose the best marketing toolkit for your budget
Small Business Trends
Do you sometimes feel as though, in the past, marketing was based more on intuition? It seems like it must have been forever ago but it actually never happened. Marketing has always relied on data. And recently that relationship has only grown stronger. Customer insight helps predict the market, for instance. Historic data validates new decisions and visitor behavior aids in delivering a targeted message. But data comes at a cost and many businesses prefer not to endure it. More

8 advantages of being a small business owner now
Small Business Trends
The two cities in Charles Dickens' Tale of Two Cities are London and Paris during the turmoil of the French Revolution. For the oppressed citizens of 18th Century France, the revolution’s proclamation of the rights of man was a "spring of hope." Parity in business always exists, but we are in a "spring of hope" and some of the best of times for starting, launching or growing a small business. The past few years have seen an opportunistic and favorable business environment and it looks like thankfully it is poised to continue.More

How to surround yourself with the right talent
By Betty Boyd
Maintaining the level of talent in an organization is a continuous battle. How do you keep and attract the right kind of talent? Surrounding yourself with talented employees takes commitment, understanding and time. No organization can grow without stepping up and being aware of what potential is available. You can start by looking around and seeing what is already right in front of you. Here are some tips that will help.More

5 misconceptions about mobile app marketing that can stunt user growth
With more than 2 million apps available in the App Store and on Google Play today, there is a significant need for businesses and their marketers to deeply understand their users to win in this competitive environment. As a co-founder at Gallop, I have been immersed in the mobile industry, working closely with customers large and small to build, grow and monetize their mobile presence. Since I started my career, the mobile marketing ecosystem has changed dramatically — particularly over the last couple of years. More

Modern marketing skills
Business 2 Community
The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. Demand Generation is built on a solid strategy and that encompasses many different components. It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others.More

Taking the pain out of personalized marketing
By Peter Moloney
Predictive analytics improves marketing results. That's hard to dispute these days, but it's not quite right. Relevant messaging and attractive offers improve marketing results. Predictive analytics has the "potential" to help. It's only potential because there is so much involved in doing it right. There is a broad diversity of algorithms and approaches for all sorts of purposes. As a result, most companies enlist skilled data specialists and find themselves clarifying their objectives because the typical approach is going to be expensive. But it does not have to be anymore.More

This small business survey shows a more optimistic picture than others
The Thumbtack Small Business Sentiment Index continued on an upward trajectory during the first quarter, suggesting that the small-business sector may be performing better than some analysts had assumed. This trend contradicts the NFIB Small Business Optimism Index, which declined sharply during the first quarter. Sole proprietorships — the ultra-low end of the small business sector — constitute a population that is difficult for other surveys to reach. Most economic sentiment indexes only survey national level sentiment. More

4 keys to marketing on Twitter
Look at most companies' social media activity, and chances are their Twitter presence is going to have the smallest, but still rapidly growing, following among the platforms there. Twitter was originally created for sharing short-burst thoughts, yet it has grown into one of the three core social media platforms, beside Instagram and Facebook. That's why you need to pay attention to your tweets.More