SPPA eNews
May. 30, 2014

Rising labor costs at print shops trigger run on automated post press equipment
Go Print and Promo
Speaking at the BindRite 2014 annual meeting, National Print Owners Association (NPOA) president John Stewart made a compelling case for more automation in post print processes such as binding, lamination and paper handling, as well as expanded services such as wide format graphics and mailing services. In a tour de force of quick printing industry financial trends, Stewart presented statistics derived from NPOA's just released 2014-2015 Financial Benchmarking Study. The study includes such fundamentals as annual sales, cost of goods and payroll.More

Ohio State sues another DIY T-shirt design site, following victory against Skreened
Columbus Business First
Fresh off its victory against Columbus-based Skreened, Ohio State University has sued another company that allows people to design their own T-shirts for sale. Ohio State filed a trademark-infringement lawsuit in federal court in Ohio against Teespring Inc., a Rhode Island company with a business model similar to Skreened. Teespring allows customers to submit their own T-shirt designs, which it then produces for the customers to resell.More

Printing execs urge Congress to enact postal, patent reform legislation at Capitol Hill fly-in
Go Print and Promo
Sixty Senators, U.S. Representatives or their staffs, including nearly one-third of the U.S. Senate, heard the printing industry speak with one clear and loud voice during the 2014 edition of Print's Voice Capitol Hill Fly-In. More than 50 industry executives and association leaders gathered on Capitol Hill May 6-7 and called on Congress to enact urgently needed postal and patent reform legislation before the end of 2014. They also made the case that first-year expensing of capital equipment purchases must be included as an essential element of comprehensive tax reform, and that the cost of advertising should remain fully deductible as an ordinary and necessary business expense.More

Maintaining a productive relationship in the supply chain
By Ken Ackerman
Two of the dirtiest words in supply chain management are commoditization and disintermediation. In fact, they really refer to the same thing — the ability of the buyer of logistics services to destroy the vendor's effort to create a unique value proposition. In wholesale distribution, disintermediation is the buyer's tactic of cutting out the middleman and buying directly from the manufacturer. The same challenge exists for logistics service providers and their customers. When the buyer considers such services to be a commodity, the decision will be based solely on price. More

You are not your logo: How to humanize your brand
"People connect to human — not logos," Amy Jo Martin said defiantly onstage at Inc.'s 2014 Growth conference in Nashville, Tennessee. That's the message that the founder and CEO of social media education and consulting company Digital Royalty hammered home in a speech titled "Digital Dialogue: How to Humanize Your Brand."More

Digital printing enables a closer relationship with consumers
Packaging Digest
Coca-Cola’s campaign in 2013 of printing popular names on soda-bottle labels showed the power of digital printing for brand marketing. New developments announced at the mid-May interpack show in Dusseldorf, Germany, continue to advance the applications for mass-customization packaging, and make it easier for brand owners to implement personalization on their packaging line.More

Rising labor costs at print shops trigger run on automated post press equipment
Go Print and Promo
Speaking at the BindRite 2014 annual meeting, National Print Owners Association (NPOA) president John Stewart made a compelling case for more automation in post print processes.More

Registration now open for all 2014 SPPA events
No matter where you live in the SPPA region — Alabama, Louisiana, Mississippi or the Florida panhandle — we have an event coming to your area in the next five months! Visit our website to see a complete list of events including our SPPA Promo Luncheons, Fall Showcase Tabletop Shows, and Product Safety Conference. More

SPPA to co-host Product Safety Awareness Conference in Nashville
SPPA and PPAMS will co-host a Product Safety Awareness Conference in Nashville on July. The day-long conference is free to members of both associations. After the completion of the conference attendees will be a designated “Product Safety Ambassador” by PPAI and their companies will have the PPAI “Product Safety Aware” status.More

14 things you can tweet about at a trade show
By Trace Cohen
To tweet or not to tweet, that is the question. Tweeting for the sake of tweeting at a show is fine, but you can add a lot more value if you tweet about relevant things. Most people come to a trade show to find new products, services and/or ideas. Now that we are in the digital age, people are looking more and more to social networks like Twitter to find news from other people. It is time to step up and be the one to tweet something that is interesting.More

8 essential elements for small business email
Small Business Computing
Every small business email you send is an opportunity to connect with your customers and subscribers, stay top-of-mind, and maybe even boost your sales. Include these eight simple-but-essential elements in each email you send, and you should see positive results.More