SPPA eNews
Jun. 21, 2013

Birmingham Business Journal ranks Concepts & Associates 'Best Place to Work'
The Birmingham Business Journal recently announced their rankings for the best places to work in Birmingham. Concepts & Associates, a distributor member of SPPA, was ranked number one in the small category and claimed the top spot overall in this year's "Best Places to Work." According to the BBJ, Tim Hennessy Sr, president of the company, said "the key has been finding a way to balance working hard and having fun." Hennessy is also the 2013 president of SPPA.

For more information on Concepts & Associates, and to view the rankings click Read More.More

Invest in cutting edge skills
PC Today
When it comes to career-building steps, you know your strengths and weaknesses. Your strength might be attention to detail, while this characteristic might also be a weakness if you take that attention to detail one step too far. In order to sharpen those strengths and update those skills, you may need to take steps such as online courses or new job assignments that take you into new areas.More

Kenny Chesney's T-shirt typo still manages to make buzz for concert
CTV Atlantic
A mistake on a promotional T-shirt is gaining a lot of attention on Canada's Prince Edward Island which, according to the T-shirt, is located in Nova Scotia. Country star Kenny Chesney is one of the headline acts at the Cavendish Beach Music Festival this summer and the back of his T-shirts list all of the places he's touring. More

Then/now promo industry reflection
When PromoKitchen chefs and Brand Fuel business partners Robert Fiveash and Danny Rosin were casually talking about how they used to approach the promotional products market using the tools available in the industry 15 years ago, their list grew. And as that list got longer, in most cases, they were delightfully surprised at the improvements that had taken place in the industry in such a short period of time. More

Fedex & UPS bogus email scams
NBS Washington
It seems like new email scams are popping up almost every week: this time, scammers are impersonating UPS and FedEx. The companies are warning customers of fraudulent emails that are not from the companies themselves. More

Chicago's iPromo proves product promotion is still viable
NBC Chicago
These days, people spend so much time analyzing brilliant online marketing strategies that they often forget about the "real world." With so much talk of social media presence, engagement campaigns and crowd engagement, product promotions are all but forgotten about.More

10 cheat-sheet tips about websites
By Mark MacDonald
In college, "cheat-sheet" cards were a big help to study between classes. But as we all know, life isn't about passing exams...More

Coach an effective selling system
PC Today
Those who are true leaders in selling have effective selling methods or processes that allow them to excel.More

6 best things companies do on Facebook today
Inc. showcased five companies that just don't understand how to use the network for positive promotion — and, as a result, turn a lot of consumers off.More

The grassroots effect of social media
By Brigitte Merten
With financial incentives provided to support the Afforable Care Act, physician offices, clinics and hospitals are gradually implementing electronic health records, and they will likely be a reality for most patients within the next couple of years. But even if every healthcare provider uses electronic health records, we will not be able to exploit the full potential of the available health information. Patient medical records will not be as portable as we might expect. So how does this get fixed?More

Mobile shopping's data goldmine
Harvard Business Review
Mobile shopping is here to stay whether retailers like it or not. Some 44 percent of shoppers use their smartphones while they're shopping; more than a third of them are comparing prices. The impact of mobile research can be profound, affecting the buying behavior of nearly 90 percent of mobile shoppers, according to research.More

Want more exports? Do a better job showing entrepreneurs how
Bloomberg Businessweek
Back in 2010, President Barack Obama promised to double U.S. exports by 2015. Small businesses account for one-third of U.S. exports, according to the Census Bureau. A study published by the National Small Business Association and the Small Business Exporters Association found that convincing more small companies to start exporting begins with education: Forty-six percent of nonexporters said that they "don't know where to start," while 49 percent said the federal government should make more training available.More

5 secrets for making your logo stand out
Your logo is the face of your company. It will often be the first thing people see and the main thing they remember. If asked, most of us could name at least a few iconic logos, whether it be Coca-Cola's cursive script or the namesake bird of Penguin Books. And that's the whole point: You invest time in crafting the perfect logo so it will stick in people's minds. More