SPPA eNews
Jun. 27, 2014

Marketers need to address UPS, FedEx rate changes
Direct Marketing Changes
Internet retailers and catalogers whose pricing decisions are influenced by shipping rates need to reassess their shipping strategies in light of UPS's decision to follow FedEx and base U.S. ground rates on the size of packages, according to a shipping industry expert. Under UPS's new rules, if you look at a box that's one cubic foot, you could ship up to 11 pounds inside it using the industry dimensional factor. But if a merchant needs a box that size to ship six pounds, it could cost double what it used to,” says Ursa Major Associates Executive Director Mike Comstock, a 30-year shipping industry veteran who served as SVP of corporate strategy and e-commerce at DHL.More

President Obama's face accidentally printed on England World Cup souvenirs
Parade
Someone deserves a red card for this: A souvenir company in England mistakenly printed President Barack Obama‘s face on a collector’s mug instead of defender Chris Smalling. While the two arguably share a resemblance, President Obama is not moonlighting on England’s World Cup team. The photo shows the 52-year-old leader wearing England’s soccer uniform with “Chris Smalling World Cup squad Brazil 2014″ written underneath it. More

See the hidden meanings inside 17 tech company logos
Entrepreneur
Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it? We picked 17 tech company logos that have hidden, subtle, or otherwise clever messages inside their famous brand marques. They include a Facebook logo that secretly indicates another company it hoped to kill, a message you won't get unless you understand Morse, and an actual cryptogram.More

Tweets, likes, and shares don't make us buy stuff, Americans say
Bloomberg Businessweek
Most Americans say social media has zero influence on their purchasing decisions, according to the results of a recent Gallup poll. That may be welcome news to every small business owner who thinks that managing a Facebook, Twitter, or Pinterest account is too time-consuming, distracting, or otherwise confangling to be worth the effort.More

6 reasons attendees don't trust your booth staffers
Trade Show News Network
Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online? Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with. Well, attendees won’t trust your company if your booth staffers do these 6 things.More

Even small business owners can use these tax breaks
Forbes
Two recent news clips caught Steve Parrish's attention. One involved a company trying to avoid the IRS. The other involved the IRS trying to avoid trouble. Taken together, one can see how a small business owner might cynically ask if a small business has a fighting chance as far as taxes. These kinds of stories raise the ire of small business owners. It sometimes just doesn’t feel fair. The big guys play “name that country” and the tax regulator, allegedly, chooses who to chase. However, before becoming cynical, embracing bogus tax scams or giving up, ask yourself this question: Are you taking advantage of the legal tax breaks that are afforded you?More

Marketers need to address UPS, FedEx rate changes
Direct Marketing Changes
Internet retailers and catalogers whose pricing decisions are influenced by shipping rates need to reassess their shipping strategies in light of UPS's decision to follow FedEx and base U.S. ground rates on the size of packages, according to a shipping industry expert.More

UPS to charge by package size
Fox Business
United Parcel Service (UPS) recently announced it will set rates for all U.S. ground shipments based on package size, following a similar move by rival shipper FedEx. UPS plans to expand dimensional-weight pricing, which determines cost by measuring exterior package size, beginning Dec. 29. Shipping prices are based on dimensional weight if it exceeds the actual weight.More

Nike's Team USA World Cup gear not made in USA
Promo Marketing
In 2012, Ralph Lauren Corp. got shredded by U.S. politicians — and the public — when it was revealed that the company's Team USA London Olympics opening ceremony uniforms had been manufactured in China. In response, U.S. Sen. Sherrod Brown introduced the "Wear American Act of 2012," an effort to ensure that future apparel purchased by the federal government was 100 percent U.S.-made.More

How 1 tweet can land your company in court
Tech Republic
Duane Reade might have sent the most expensive tweet in Twitter history. The New York City drug store chain is being sued by actress Katherine Heigl after they posted a picture in March of her coming out of their store, saying "Love a quick #DuaneReade run? Even @KatieHeigl can't resist shopping #NYC's favorite drugstore http://bit.ly/1gLHctI." The tweet seems fairly innocent — a light hearted mix of celebrity and self promotion — but Heigl is suing Duane Reade for not so light hearted sum of $6 million.More

3 big box marketing tips for small retailers
Fox Business
Small retailers don't have to limit themselves to a small consumer audience if they have the right marketing tactics on their side. Business owners looking to market to a wider audience and expand their customer bases can learn a lot from big box stores and national chains. The methods large retailers use to drive sales aren't off-limits to small businesses; even retailers who are just starting out can incorporate these techniques into their business strategies.More